Strategies and methods for the development of e-commerce in small commodity markets
With the development in recent years, the e-commerce industry has delivered an overwhelming voice in the Yiwu market. E-commerce will become one of the core competitiveness of Yiwu market’s future development. So, below I will bring you strategies and methods for the development of e-commerce in the small commodity market. You are welcome to read and browse.
1 The positive significance of developing e-commerce in Yiwu small commodity market
1.1 Broadening the scope of market radiation
Offline tangible market and online intangible market The combination of markets has caused the time and space for small commodity transactions to change from limited to unlimited, and the trading methods have changed from on-site, spot, and cash to network information, data, and automation, further broadening the international influence of the small commodity market that already has a certain international foundation. efforts to speed up the internationalization process of Yiwu small commodities. Yiwu has natural foreign trade advantages. As an international trade city, manufacturers gather together and it is the area of ??choice for high-quality supply chains at home and abroad. It has logistics advantages and open policy advantages. B2B, B2C websites and C2C sellers gradually play the role of product transfer and combined distribution, replacing the role of the domestic secondary wholesale market to a certain extent. Among the 2,000 Chinese supplier (export) members of Alibaba in Yiwu City, nearly 100 have achieved foreign trade sales of more than 10 million U.S. dollars through online orders, and some even exceed 100 million U.S. dollars.
1.2 Improve the efficiency of commodity transactions
On the one hand, through electronic transactions, Yiwu Small Commodity Market can further reduce transaction costs in terms of transportation costs, communication fees, etc., making its own transaction costs The advantages are more obvious. On the other hand, customers can quickly search for the products they need in a large amount of product information through the online platform. Market operators can also publish their own product information and product advertisements through the online platform, and use online payment and third-party logistics. Become a real "dealer" and improve transaction efficiency. The third-party e-commerce platform effectively plays its product display and transaction functions, and nearly 40% of market operators carry out e-commerce business.
1.3 Promote the development of the e-commerce industry
In recent years, Yiwu’s e-commerce has developed by leaps and bounds, forming an agglomeration of online merchants. E-commerce information platforms and e-commerce related supporting services have formed an industry scale. In order to meet the needs of Yiwu's vast number of online merchants, Yiwu's e-commerce service industry has developed rapidly, and the e-commerce service industry chain such as express delivery, photography, training, creativity, promotion, online distribution, agent operations, e-commerce inventory mortgage financing, and exhibitions has become increasingly complete. Currently, there are thousands of online store photographers engaged in product photography in Yiwu City, and there are nearly ten professional online store photography agencies with an area of ??more than 500 square meters. In addition, Yiwu online merchants have cooperated with well-known e-commerce service companies to enhance their own strength. Xijie.com, one of the top 100 companies in the country, cooperates with Zhejiang Yidiantong E-commerce Company to carry out online distribution. Lingke E-Commerce Co., Ltd. has reached agency operation cooperation with five traditional enterprises including "Julong Luggage".
2 Conditions for developing e-commerce in Yiwu Small Commodity Market
2.1 Rich small commodity resource library
Yiwu Market is a unique large "warehouse" of online goods, gathering With 16 major categories and more than 1.7 million items, e-commerce merchants can achieve one-stop purchasing in Yiwu City. According to an iResearch survey, more than 75% of daily necessities online goods nationwide come directly or indirectly from the Yiwu market. According to other statistics, more than 70% of the products of Yiwu online merchants come from Yiwu small commodity market. Based on this proportion, Yiwu online merchants helped the Yiwu market achieve a turnover of 35 billion yuan.
2.2 Convenient logistics and distribution system
Yiwu has complete logistics outlets, with more than 600 domestic consignment lines, more than 100 express delivery companies, and 17 of the world's top 20 shipping companies are in Yiwu. With the establishment of offices, a global cargo transportation and distribution network has been formed; Yiwu logistics is fast, and it takes half the time to ship goods from Yiwu than other cities on average; Yiwu logistics costs are low. According to statistics, Yiwu logistics costs are only 1% of the total cost of goods. 12%, far lower than the national average cost of 17%.
At present, the average daily domestic express delivery volume reaches 400,000, and the express delivery business volume in 2012 ranked seventh in the country. Convenient customs clearance policies and a complete modern commercial circulation system make the circulation of goods smoother.
2.3 Good e-commerce environment
The agglomeration of e-commerce business entities has produced a "depression effect". Yiwu City has 60,000 market operators and 200,000 market practitioners, all of whom are potential e-commerce business entities. As the developer and manager of Yiwu Small Commodity Wholesale Market, Mall Group began planning various e-commerce layouts a few years ago. According to statistics, as of the end of June 2010, on the online portal of the small commodity wholesale market, the number of effective registered users of the Chinese website reached 1.82 million, including 1.51 million buyers, and the number of suppliers who registered and released products reached 310,000; the English website* **There are 11,323 suppliers with released products. Market operators with great potential for e-commerce development in Yiwu's small commodity market account for 427%, and those with average potential account for 513%.
3 Current status of e-commerce in Yiwu Small Commodity Market
At present, all business spaces in Yiwu International Trade City have achieved broadband network connections. The computer ownership rate of market operators reaches 63%, and the market broadband penetration rate up to 100%. The proportion of business households in the market who have opened their websites has increased from 339% at the beginning of the year to 415%. 35% of the business households invest in online promotion every year. Yiwu currently has 120,000 domestic Alibaba Integrity Pass members and more than 5,000 foreign trade Integrity Pass members. , more than 70% comes from the market. There are more than 60,000 online merchants of various types, of which about 37% are located in Jiangdong Street, about 22% in Beiyuan Street, about 7% in Houzhai Street, and Suxi, Ersanli, Chengxi, and Dachen each account for about 5%. . There are currently about 3,500 Taobao sellers with five or more diamonds in the city, accounting for about 61% of the Jinhua area; there are 1,100 sellers with an average monthly transaction volume of more than 100,000 yuan, accounting for about 73% of the Jinhua area.
According to data from the Yiwu Municipal Commerce Bureau in the first half of 2012, Yiwu’s e-commerce has maintained a strong growth trend. There are more than 60,000 online merchants in the city, a year-on-year increase of 13%; Taobao and Tmall B stores have exceeded 2,600, a year-on-year increase of 136%; the average daily express delivery volume reached 350,000, a year-on-year increase of 70%. Traditional companies are also testing the waters of e-commerce, such as Beckman testing the Internet of Things, Shuangtong Straws creating "Gold Tao Network", and Huahong Group establishing "Souhua Network". According to survey analysis, 579% of the top 100 enterprises in Yiwu City have already launched e-commerce business, 21% of them are building teams and preparing to launch e-commerce business, and 25% of them have built their own independent websites.
31 Business entities? High-quality young groups are the mainstream
From the survey, it was found that the main entities engaged in e-commerce in Yiwu are young people, and this group around 25 years old accounts for the total number of surveys 73%. Comprehensive analysis shows that the educational structure of this group is mainly junior college, and their place of origin is Yiwu and Jinhua. They are basically evenly divided between those in Zhejiang Province and outside the province, accounting for more than 20%. Zhejiang Province accounts for 73% of the total. Surprisingly, people from outside Zhejiang Province also accounted for 27%, more than a quarter.
Most of the e-commerce practitioners in Yiwu market are freshly graduated college students, mainly young people aged 20 to 30 in Zhejiang Province, but more than a quarter are also from outside Zhejiang Province. This phenomenon is This was not expected at the beginning of the investigation. Young people are motivated but lack funds and experience. It is important to use or establish a platform. Yiwu market e-commerce operators are a group of young high-quality entrepreneurs, and more and more young groups in the surrounding area have joined this e-commerce business trend by taking advantage of the Yiwu small commodity market.
Nine and a half out of ten traditional companies want to get involved in e-commerce, but the proportion of those who come in survive is not high. Why? First, shop owners are not involved and have little understanding of e-commerce. Computers and the Internet are used by many business owners for leisure and entertainment and simple accounting records; second, traditional enterprises spend money blindly as soon as they start e-commerce. Capital operations cannot correspond to specific returns. In e-commerce, if you have talents and invest appropriately, you can quickly build a brand, but subsequent operations must keep up, and the harshness of capital and technology has increasingly returned to the nature of business.
E-commerce in Yiwu City is developing rapidly, and the competition entities are also changing rapidly.
From the earliest self-employment to mainly enterprise operation, a large number of traditional enterprises and enterprises that switched from foreign trade to domestic sales also participated in this process. This process exacerbates an already existing shortage of e-commerce talent. Yiwu City has a large number of online store owners, but their corresponding skills are still at the level of extensive operations, and they have little grasp of refined operations. There is a huge gap in professional talents such as creative planning, brand marketing, data analysis, paid promotion, user experience interaction design, and customer relationship management.
3.2 Products sold? Yiwu’s local and foreign products are divided into two pairs
From the perspective of business varieties, the ranking of Yiwu e-commerce entrepreneurs’ business categories is: household items, toys, gifts, culture and sports Supplies, electronic appliances, cosmetics, accessories, clothing, bags, and others, which have a high degree of overlap with the physical operations of Yiwu Small Commodity Market. The survey found that 52% of the goods are produced locally in Yiwu, and almost half of the goods, 48%, come from other regions in the country. These goods are mainly provided through physical stores operated by non-local production companies in the Yiwu small commodity market, that is, "non-local production in Yiwu sales" ?model. As the world's largest small commodity distribution center, Yiwu market has developed for decades to reach the point where it is now "buying global goods and selling global goods". However, Yiwu e-commerce, which has just started, has already begun to develop independently and has not become a shadow of Yiwu market. Markets and ancillary markets, but have their own independent operating space and development direction. This is a surprising phenomenon, indicating that the development of e-commerce has its own unique industrial chain, and this industry space has great prospects.
3.3 Business mode? Wholesale and retail under the leadership of wholesale
The business mode is flexible and diverse, including specializing in retail, mixed batch, wholesale, and mixed retail and wholesale, depending on the proportion It seems that among wholesale, mixed batch and mixed, these three methods include wholesale, which accounts for nearly 70%, and retail, which only accounts for 34%. It can be seen that the main business development is in the direction of wholesale. The flexibility and diversity of business methods also put forward relatively high requirements for logistics. Logistics costs are a relatively big test for the development of e-commerce, especially for online merchants who are just in the initial development stage. After adding logistics costs, the profit margins are greatly reduced. Compared with traditional The advantages compared to stores are also greatly reduced. The operating platforms are also very diverse. Currently, there are basically all e-commerce platforms developed around the world, and they usually register and operate several online stores and sell on different e-commerce platforms. There are more than 200 mixed batch websites in Yiwu, and more than 5 websites have annual sales of over 100 million yuan. The growth in the number of small sellers has promoted the further growth of mixed batch website transactions. Through a survey and analysis of nearly 1,000 small Taobao sellers, 43% of their supply sources come directly from the physical market, 40% come from mixed batch websites or fixed suppliers, 8% produce by themselves, 8% are distributed by online stores, and 1% are purchased from abroad. However, industry insiders pointed out that such B2B companies are located between manufacturers and small and medium-sized sellers. They mostly win based on scale and quantity, and play a bridging role in the early stages of e-commerce development. However, as traditional manufacturing companies enter e-commerce and sellers grow on a large scale, such mixed-batch companies are facing two-way pressure: pressure from direct sales and distribution by manufacturers, and pressure from sellers to purchase goods directly from manufacturers. Their living space is being increasingly squeezed.
Currently, Alibaba, founded by Jack Ma, holds the largest market share in the field of domestic e-commerce trading platforms, and the Yiwu small commodity market is no exception. Its website Taobao allows suppliers, wholesalers, and secondary agents to trade goods on the Internet through the B2B platform, and uses Alipay to ensure the safety and effectiveness of transactions. Alibaba.com provides products and enterprises to many operators in the Yiwu market Culture and other display platforms.
In addition, Dunhuang.com’s market share in Yiwu has also increased year by year. As the pioneer of the second generation of B2B e-commerce, Dunhuang.com assists China's small and medium-sized suppliers to directly supply goods to large overseas small and medium-sized buyers, and makes profits in the form of deductions from transaction amounts. To sell goods on this platform, online store owners must not only understand foreign languages, but also learn professional operating methods and get used to midnight business due to time differences. In Yiwu, many business households and enterprises have large export volumes and are already familiar with offline trade. Facing the unfamiliar online foreign trade, they are not very adaptable. Yiwu's status as "the world's factory" will not be shaken by emerging developing economies in the short term. A large number of export-oriented companies still rely on foreign trade to make profits. As e-commerce continues to become more popular, they also need B2B platforms like Dunhuang.com.
In addition, judging from the foreign market information mastered by Dunhuang.com, under the background of the financial crisis, the foreign demand structure is quietly changing: the order amount of purchasers has begun to become smaller, but the number of orders and the types of purchased products are increasing. This change will make the foreign trade e-commerce model currently owned by Dunhuang.com more suitable for Yiwu enterprises and operators.
3.4 Business scale? The e-commerce industry has entered the fast lane
Judging from the level of market operators operating on Taobao, 73% of the companies have five diamonds or less. In terms of employee size, 91% have less than 10 employees. Most of them have left the initial stage and entered the development stage. This stage is very critical and is also the stage where government support and supporting services are most needed.
E-commerce seems to be very easy, just set up a website, but in fact it is not. E-commerce is actually an industry with certain thresholds. Due to its systematic nature, it is a commercial system, a supply chain system, and a VIP system, which leads companies to put a lot of effort into the system, but it relies on economies of scale. drive growth. Located in Beiyuan Street, the Yiwu ?e Electric Park? Science and Technology Entrepreneurship Building has a usable area of ??nearly 20,000 square meters. Through group development and integration of multiple resources, it provides more development platforms and opportunities for enterprises in the ?e Electric Park? Opportunity is a professional electronic business park integrating office, warehousing, logistics, training, and third-party services.
3.5 Foreign trade transactions? Is it still a blue ocean to be developed?
According to the questionnaire survey, only 19% of the e-commerce operators in Yiwu Small Commodity Market have foreign trade transactions. 67% of people have ideas. They believe that foreign trade accounts for a large proportion of physical operations and that there should be a lot of room for virtual e-commerce transactions. However, factors such as English proficiency and foreign trade trading platforms make them want to try but dare not. ?, so they focused more on domestic e-commerce transactions. At present, foreign trade trading platforms are mainly third-party trading platforms, mainly Alibaba AliExpress, eBay international trade e-commerce platform and Dunhuang.com.
At present, 70% of the products in the country’s foreign trade e-commerce come from Yiwu Small Commodity Market, mainly small items such as trinkets, shoe bag accessories, maternal and infant products, and easy-to-transport commodities. Among them, jewelry accounts for nearly six The gross profit margin of automobile decorative accessories and business gifts is relatively high, which can reach 1000%. Foreign trade platforms in Shenzhen and Guangzhou have focused on Yiwu's supply of goods, and e-commerce companies such as Lantingjishi have come to Yiwu to establish procurement centers. However, while the explosive growth of small foreign trade e-commerce is amazing, the obstacles that traditional foreign trade concepts have brought to the development of small foreign trade e-commerce are worrying. In foreign trade e-commerce, which is mainly small-amount wholesale, the participation of Yiwu enterprises and market operators is not high. Most of them are still following the old path of "minimum order quantity of several thousand or tens of thousands", making small-amount The development of foreign trade e-commerce has encountered supply bottlenecks. The traditional concept of large order trade has caused many sellers engaged in small foreign trade e-commerce to not take it seriously. In addition, there are not many suppliers that meet European and American requirements. Although small foreign trade e-commerce has developed rapidly, it has always been small. It's hard to make trouble.
Yiwu’s foreign trade e-commerce industry has supply chain advantages, logistics advantages and entrepreneurial environment advantages. After several years of development, Yiwu City’s foreign trade e-commerce industry has achieved fruitful results, and the team of foreign trade online merchants is also developing rapidly. According to statistics, as of the end of June 2012, Yiwu had more than 110,000 foreign trade B2B sellers, with the number increasing by 20% year-on-year, and the transaction volume increasing by nearly 15% year-on-year. There were more than 930,000 foreign trade B2C sellers, and the transaction volume had doubled. . More than 70% of the supply of foreign trade online merchants across the country comes directly or indirectly from our city's market.
As far as Yiwu is concerned, foreign trade e-commerce is still a "blue ocean", and the real "big crocodile" has not yet appeared. After the overall plan of Yiwu City's comprehensive international trade reform pilot is approved, Yiwu will soon become a demonstration area for the transformation of foreign trade development methods, creating good opportunities for the Yiwu market to develop overseas e-commerce markets. What Yiwu e-commerce needs to do in the future is to make the transition from "relying on third-party trading platforms" to "establishing a localized foreign trade platform" to "building its own brand platform" and building its own e-commerce by integrating the industrial chain. brand.
Yiwu's current foreign trade trading platform mainly uses third-party trading platforms, among which AliExpress, Dunhuang.com, eBay, Amazon, etc. have a relatively large share. As Yiwu's local large-scale foreign trade e-commerce B2B platform, China Yiwu Foreign Trade Network has taken the lead. The integration of third-party payment tools into Yiwu's foreign trade e-commerce platform created a "first" for Yiwu's foreign trade e-commerce. The establishment of the Foreign Trade Branch of the Yiwu Internet Merchants Association will also help Yiwu’s foreign trade e-commerce sellers work together and break development bottlenecks such as limited international logistics options and limited foreign trade settlement amounts.
4 Analysis of E-commerce Development Countermeasures in Yiwu Small Commodity Market
The biggest advantage of Yiwu in developing e-commerce is the rich commodity resources in the physical physical market and the nearly 100,000 physical merchants. The development of electronic commerce in physical stores Commerce is an extension of the existing business model. It is supported by various resources such as offline business, branding, supply, and sales. It provides a broad development space for Yiwu to develop e-commerce and has a good late-mover advantage. It also provides a good development point. If Yiwu Small Commodity Market wants to develop e-commerce collaboratively, in addition to its rich commodity resources, it must also increase collaboration among various departments to form a truly collaborative e-commerce model.
4.1 Increase the investment of main resources and promote the development of e-commerce agglomeration
4.1.1 To build a brand trading platform, we must base on the characteristics of Yiwu market and develop an e-commerce platform suitable for the development of Yiwu market. Third-party platform companies are also encouraged to carry out strategic cooperation with professional institutions, increase investment in e-commerce hardware facilities, increase the promotion of website platforms, and strive to cultivate several trading platforms that are closely integrated with the Yiwu market and are leading domestically and internationally. Produce a positive impact and form the branding and internationalization of the Yiwu Small Commodity Market e-commerce platform. Strengthen the docking of e-commerce merchants with Yiwu International Expo, Cultural Expo, Tourism Expo, Forest Expo and other professional exhibition products, strive for and create conditions to make full use of existing convenient and efficient logistics platforms, and make full use of the platform advantages of Yiwu International Expo Center.
4.1.2 Build an e-commerce industrial park to integrate third-party e-commerce platform companies, B2B, B2C, C2C and other companies and supporting service companies to develop in the park, and increase investment efforts for e-commerce companies above designated size in other places. Promote agglomeration development. Improve the park's supporting service facilities and introduce logistics, training, market development, creativity, research and development, banking and other supporting institutions. Based on the wireless business power brought by e-commerce, dozens of cities in China are currently building and establishing e-commerce industrial parks. However, throughout the country, in large central cities represented by Hangzhou, Shanghai, and Shenzhen, e-commerce is Platform construction, brand marketing, and technology development are the characteristics of an industrial cluster. In other second- and third-tier cities such as Chengdu, Wuhan, Xi'an, and Nantong, e-commerce is mainly based on low-income, labor-intensive service outsourcing. An e-commerce industrial park that is truly close to the market and close to online marketing, distribution, and distribution channels has not yet been formed because it does not have a background like the Yiwu market.
4.1.3 Strengthen the training of e-commerce talents through the platform management system, strengthen the online learning and training of e-commerce for market operators; encourage Yiwu Market to organize groups to participate in senior talent recruitment fairs in other provinces and cities, and implement the introduction of talents Preferential policies; relying on the e-commerce industrial park to establish scientific research institutions and communication windows for senior e-commerce talents. At the same time, we will strengthen the training of reserve talents and build a team of e-commerce professionals and service-oriented talents by establishing e-commerce majors in entrepreneurial colleges such as Yiwu Technology and Business College and Hangzhou Normal University. In addition, Yiwu currently lacks professional high-end talents in e-commerce. Holding more industry exchange meetings to absorb cutting-edge e-commerce development concepts will help improve the quality of talents.
4.2 Improve the supporting service system and enhance support for e-commerce development
4.2.1 Improve the logistics distribution system
Focus on building a regional logistics express distribution center and strive to guide Well-known express delivery companies have set up regional distribution centers within Yiwu City, focusing on undertaking the express distribution business of Jin, Li and Qu, while also undertaking part of or the entire express business volume in East China in a timely and appropriate manner.
4.2.2 Building a payment platform
The construction of a third-party payment platform is of critical significance to reducing e-commerce risks and promoting the development of e-commerce.
At present, no e-commerce platform in Yiwu City has built its own payment platform. Most transactions are transferred through Alipay. Financial institutions such as China Merchants Bank and China Construction Bank have the intention to build payment platforms. The government should increase guidance, promote cooperation between banks and enterprises, build payment platforms, and improve functions such as instant payment transaction systems and secured transaction management systems.
4.2.3 Strengthen financial support
Encourage financial institutions to break through traditional credit methods, innovate new credit models for e-commerce enterprises, lower the loan threshold for e-commerce enterprises, and expand the proportion of lending to e-commerce enterprises , Enhance the goods loan capabilities of Yiwu e-commerce enterprises. After the third-party platform has reached a certain scale, it can also become a registered enterprise and further expand its value. During this period, financing often becomes a necessary option. In the process of enterprises seeking capital, as government-led financial institutions, financing is generally blocked due to reasons such as the inability to collect e-commerce business data. Therefore, the government should set up investment entities such as e-commerce development funds to provide financing services to relevant e-commerce enterprises. To support the excellent and the strong, we can also take the initiative to introduce some venture capital to build a platform for financing e-commerce companies.
4.2.4 Hold online goods exhibitions
Participating in various professional exhibitions such as the Yiwu Fair is the best way for e-commerce companies to discover new trends, new fashions, new products, and good products. Opportunities are also the unique advantages of Yiwu e-commerce enterprises, which are conducive to building Yiwu e-commerce brands and enhancing the overall competitiveness of Yiwu e-commerce enterprises. It is recommended that online goods trade fairs can use the Yiwu Fair platform to set up certain booths for e-commerce companies to carry out promotion and trade negotiations. When conditions are mature, they can explore ways to cooperate with Alibaba or develop e-commerce trading platforms on their own, and open a special event. Attract nationally renowned e-commerce companies to participate in the exhibition.
4.3 Strengthen policy support and guidance and create an e-commerce development environment
4.3.1 Form synergy and coordinate development
Establish an e-commerce development leading group to be responsible for small commodities General coordination of market e-commerce development. Form an online business association, establish an internal collaboration mechanism within the e-commerce industry, and enhance the voice of Yiwu e-commerce enterprises in the entire industry. The government has specially established an e-commerce industry promotion agency to coordinate and formulate relevant industry support policies, increase capital investment, gradually standardize the e-commerce industry, and make the e-commerce industry bigger and stronger. If left alone and relying solely on the invisible hand of the market, the best opportunity for the development of e-commerce may be lost and the so-called Yiwu? The strong will never be strong?. Policy is the baton for industrial development. To promote the e-commerce industry to become bigger and stronger, clear goals and scientific and standardized formulation of industrial policies are top priorities.
4.3.2 Strengthen publicity and promotion, increase the publicity of e-commerce platforms, and increase the popularity and awareness of the platform.
Carry out e-commerce knowledge popularization training. Increase the training and publicity of e-commerce, mobilize more enterprises, business households, and individuals in Yiwu to engage in e-commerce, forming a good atmosphere for national entrepreneurship, so that ordinary people in Yiwu can also realize their dreams of getting rich through e-commerce.
4.4 Take advantage of the opportunity of trade reform to develop international e-commerce platforms
According to statistics from the Foreign Trade Branch of the Yiwu Internet Business Association, there are currently more than 8,000 retail foreign trade e-commerce companies in Yiwu. Yiwu's foreign trade e-commerce companies are active on platforms such as Tongtong, Dunhuang.com, eBay, and Amazon. The daily transaction volume can reach about 100,000 orders, and the annual turnover is 30 to 40 million US dollars. Recently, many people have applied to open a store on eBay every day. There are dozens of companies in Yiwu. At present, 70% of the goods in the country's foreign trade e-commerce are purchased from the Yiwu market, mainly small items such as jewelry and wigs, and goods that are easy to transport, of which jewelry accounts for about 60%. E-commerce companies such as Lantingjishi have come to Yiwu to establish purchasing centers. .
On a national scale, Yiwu has natural foreign trade advantages. As an international trade city, manufacturers gather together and it is the area of ??choice for high-quality supply chains at home and abroad. It has logistics advantages and open policy advantages. However, due to the lack of core talents, foreign trade e-commerce is following the old path of Taobao. It is still dominated by small sellers who start their own businesses. There are few "group armies" with dozens of people working in teams. This will put a damper on the subsequent development potential of Yiwu's foreign trade e-commerce. Big question mark. In Yiwu, all aspects of supply chain, payment, foreign exchange settlement, logistics, and warehousing are ready, but what is missing is a powerful foreign trade e-commerce platform.
In this regard, comprehensive talents in foreign languages, trade, and e-commerce are the key. Foreign trade platforms in Shenzhen and Guangzhou have focused on Yiwu’s supply of goods. If Yiwu does not strengthen its local platform, then within two years, the Yiwu market will be in The "blue ocean" of foreign trade e-commerce still has to sink to the bottom and become other people's "vegetable garden". Therefore, Yiwu e-commerce must take advantage of the opportunity of the comprehensive international trade reform pilot to develop its own unique foreign trade e-commerce platform. 4.5 Inherit the experience of the physical market and enhance the comprehensive strength of e-commerce
4.5.1 The government has long-term support and strong policy guidance
First, continue to implement the separation of management and office. After 1994, functional departments handed over operation management, property management, market construction, etc. to China Commodity City Group Corporation; the industrial and commercial, national tax, public security, local tax and other departments carried out functional management, and cooperated with each other in work, supported each other, and collaborated . Therefore, the management of e-commerce in the market must also be separated from management and office to give full play to the synergy of various functional departments.
Second, we have severely cracked down on counterfeit and shoddy goods and online fraud, and continued to launch a series of measures to create a "credit market": such as industry integrity certification, improving the complaint and reporting network, and strengthening internal supervision of case handling procedures. , create "black files" and so on.
Third, actively promote various training and education activities. A small commodity city e-commerce platform access training class has been set up. Only those who pass the exam can obtain an "appropriate qualification certificate" and handle platform registration. In addition, training classes on computer applications, business English, WTO and foreign trade knowledge have also been set up.
Fourth, actively promote Yiwu China Commodity City, expand the brand effect of the online platform, and use various preferential measures to attract domestic and foreign merchants to log in to the trading platform.
Fifth, the government must provide timely and effective guidance to the vicious competition in the e-commerce market.
Judging from China’s wholesale market trends, the comprehensive market is now increasingly declining, while the professional market has great room for development. In the early 1990s, Yiwu also had multiple markets, but their operating characteristics were not obvious. Later, the government re-divided the markets and implemented "demarcated markets". Therefore, virtual e-commerce transactions must also be classified by industry, and industry associations are responsible. Products with good brands, good quality, low prices, and new styles can be directly recommended by industry associations.
4.5.2 Strong industrial support and supporting service support
First, there is strong support from industrial clusters, forming a benign mechanism for the coordinated development of wholesale markets and industrial clusters. In the past 10 years, driven by the Yiwu China Commodity City, the manufacturing industry cluster with Yiwu as the center has developed rapidly, forming a cluster with Yiwu as the center, covering Jinliqu, Hangjiahushao, Yongwentai and other cities, covering an area of ??nearly 10,000 square meters Kilometers of small commodity industry belt. As supporting facilities for e-commerce transactions, logistics and corresponding services must also form cluster advantages to serve the market.
Second, the support of exhibition services. Since 1995, Yiwu has successfully held 17 International Commodity Fairs, and has now formed a professional and international exhibition brand. It is an important way for the Commodity City to introduce famous new products and advanced technologies, contract international orders, and display its market image. As the Yiwu government continues to prepare for various large-scale exhibitions, it should also take the opportunity to promote the localized e-commerce trading platform in the Yiwu market. ;