what are the characteristics of a registered trademark? (1) A trademark is a distinctive symbol, which is different from the narrative and well-known public signs, and from the signs of other people's goods or services, so as to facilitate consumers' identification. (2) The trademark is exclusive. The purpose of using a trademark is to distinguish it from other people's sources of goods or services, so as to facilitate consumers' identification. Therefore, the registered trademark owner has the exclusive right to use his trademark, and others may not use it without the permission of the registered trademark owner. Otherwise, it constitutes an infringement of the trademark right of the registered owner and violates the laws of our country. (3) Trademarks are valuable. A trademark represents the quality and reputation of the trademark owner's production or operation and the reputation and image of the enterprise. The trademark owner makes the trademark valuable and increases the added value of the goods through the creativity, design, application for registration, advertising and use of the trademark. The value of a trademark can be determined by evaluation. Trademarks can be transferred with compensation; With the consent of the trademark owner, license others to use it. (4) Trademarks are competitive and are tools to participate in market competition. The competition between producers and operators is the competition between the quality and reputation of goods or services, and its manifestation is the competition of brand awareness. The higher the brand awareness, the stronger the competitiveness of its goods or services. An ideal trademark should have five characteristics: identification, communication, aesthetics, adaptability and modernity.