Weibo is a medium for people to spread information. As an enterprise, it needs to have its own enterprise Weibo to promote its own company, so how to open the enterprise Weibo? I'll tell you next.

enterprise registration process in Weibo

1. First, apply for a Weibo, using the full name or abbreviation of the enterprise.

2. Click to apply for certification after entering Weibo.

3. Sina certification is divided into personal certification and institutional certification. (free)

4. Click to download the Official Letter of Enterprise Certification Application. Replace XXX with real information. And print and seal it and scan it into an electronic file. (The official seal must be scanned in color)

5. Click to apply immediately.

6. choose? Enterprise type? Enterprise nature? Fill in? Full name of the enterprise? Official website address, certification description.

7. fill in the contact name, contact position, contact mobile phone, email address and business license registration number. Upload business license and corporate letter.

Precautions

1. Please use a picture that conforms to the corporate image for Weibo's head portrait. logo enterprises should meet the following requirements when applying for certification:

① The number of Weibo publications should be 3 or more;

② The number of vermicelli should be 1 or more;

③ The attention number should be 1 or above;

2. The specific requirements that the main content of Weibo should be certified by the official Weibo of enterprises, products and their industries are as follows: ① Weibo's head should be the trademark/Logo or brand logo of the enterprise;

② The nickname of Weibo should be the full name or unambiguous abbreviation of the enterprise/brand; If the nickname is an agent brand, it should reflect the agent area;

③ Weibo nicknames can't contain only one general descriptive word, and can't use over-modified words; (4) The enterprise shall provide the Business License of Enterprise Legal Person/Business License of Individual Industrial and Commercial Households and other materials that have completed the effective annual inspection;

⑤ The enterprise shall provide the effectively signed Official Letter of Enterprise Certification and its related subsidiary agreements;

⑥ If the nickname of Weibo is inconsistent with the registered name of the business license, relevant supplementary materials should be provided, such as Trademark Registration Certificate and Power of Attorney.

⑦ The same enterprise is not allowed to authenticate multiple Weibo accounts with similar contents and the same purpose at the same time;

What enterprises need to do to open Weibo

1 Weibo needs a team

When enterprises plan to join the dialogue community in Weibo, they should first organize an operation team to ensure the long-term effective implementation of the Weibo strategy. Team members need to have a certain literary talent, participate in meager passion and enthusiasm, be good at bowing, and often be able to come up with good ideas in generate.

2. Clarify the positioning and objectives of Weibo

After establishing the Weibo operation team, it is necessary to clarify the positioning and objectives of Weibo. After positioning, it is necessary to set short-term, medium-term and long-term practical goals. Positioning is very important. Instead of trying to network the whole community, it is better to target market segments as the marketing goal of Weibo.

3. Train the Weibo Operation Team

The training contents include: basic rules of the game in Weibo, writing on Weibo topics, how to find and accumulate fans, how to participate in Weibo dialogue, how to plan Weibo activities and basic methods to encounter negative comments. In addition, there is Weibo's training in new tools and new ideas.

4 Starting to register in Weibo

To register in Weibo, you need to set up a lot of Weibo information, such as avatar, nickname, profile, personal background, related materials, labels, blogs, community links, etc. The final nickname of Weibo, for enterprises, the name of Weibo must be consistent with the enterprise name and brand.

5 Tell others who you are

Register in Weibo and don't pay attention to it in a hurry. Now, a few articles about your team, stories and members are published in Weibo. It's best to send pictures related to Weibo information to Weibo to increase the visual effect.

6 Think of the interaction on Weibo as face-to-face communication

Don't rush to promote your products, it will be independent. Don't talk big, blow your own horn, learn to manage and maintain online relationships on Weibo.

7. Applying for V certification for enterprise Weibo

Certification is the identity uniqueness of a corporate brand, which helps to increase the credibility of the enterprise.