In the current era of "appearance is justice", the beauty and skin care industry is rising day by day, and people are flocking to it for its immediate beauty effect. As we all know, skin care is essential if you want your skin to stay young. Compared with cosmetics that are generally irritating and easy to damage the skin, skin care products with natural ingredients can maintain skin health for a long time and are mostly used to nourish the skin. In the beauty and skin care market, the three major brands of Fan Wenhua, Huibao and Barbados are the most well-known and recognized and loved by consumers. So which one of these three brands is better? The editor visited the three brand offline stores and made a comprehensive comparison.
Among the three brand offline stores, the editor first chose to go to Fan Wenhua. Fan Wenhua’s store scene design is very eye-catching. It comprehensively enhances the comfort and artistic beauty of Fan Wenhua’s offline facial care store from the perspectives of color, temperature, lines, display, and equipment. Fan Wenhua green, which symbolizes natural health, is used as the main color. During the interview, the editor learned that Fan Wenhua, who specializes in facial care, uses a wide range of product raw materials, focusing not only on aloe vera and plants, but also chemically synthesized ingredients, such as hyaluronic acid for hydration. Fan Wenhua currently has a good reputation and is a leader in the facial beauty industry.
Then the editor went to an aloe vera beauty chain store that specializes in single categories of aloe vera beauty and skin care Huibao and Barbados. In recent years, aloe vera has become popular in the beauty and skin care industry due to its powerful natural hydrating and moisturizing effects, and has become a must-have item in consumers' skin care needs. Huibao and Barbados have become strong brands in aloe vera skin care.
In Huibao stores, you can see that Huibao has developed many products, covering more than a dozen aloe vera series products such as skin care, makeup, body care, infants, pregnant women, and men. There are also a lot of box-set Huibao products, but if you look closely, you can find that although Huibao has many products, they are not very focused and cover everything. Moreover, Huibao mainly relies on the agency model, and the service quality is not high. In the Barbados aloe beauty chain stores, there are fresh and bright product display sections, as well as care sofas that facilitate the provision of experience services. Compared with other brand offline stores, Barbados Aloe Vera beauty chain stores are not large in area, but they will put 3-4 nursing chairs to provide experience services, showing a small but beautiful space pattern.
After on-site visits and surveys and comprehensive comparisons, the editor is more optimistic about the Barbados brand. The editor below will give you an analysis from the aspects of raw materials, products, store services, patented technologies, and the entire industry chain.
As a well-known natural skin care plant, aloe vera has always attracted the attention of consumers for its safe, effective, green and healthy properties. Therefore, the cultivation and selection of raw materials for aloe vera skin care have attracted much attention.
When the editor entered the Huibao store, a staff member said that Huibao has cooperated with 10,000 acres of aloe vera strategic planting bases in Hainan, Yunnan and other places, and planted Cura?ao aloe vera varieties.
In the Barbados store, the editor learned that Barbados has been focusing on the research, development and production of aloe vera skin care for 23 years. The raw material aloe vera is the top-grade Curacao aloe vera from Barbados that it introduced in the early days of the brand. Original strain. As early as 20 years ago, we built 3,200 acres of organic aloe vera plantation in Yihai, Zhuhai. This base is Barbados own. In order to plant aloe vera well and retain the strongest natural hydrating effect of aloe vera to the maximum extent, it also has a 1:1 ratio. Replicate the growing environment of Aloe Vera in Curacao, Barbados.
So what is the difference between the Aloe Vera variety and the original strain of Aloe Vera? After checking the information, the editor found that the Aloe Vera variety was not introduced from the original strain of Barbados, and its hydrating effect is also Big discount.
During the conversation with the staff, the editor also learned that Barbados’ self-growing aloe vera is all organically irrigated with “natto milk”. This is very interesting, in order to combine milk and natto. The nutrients in it are absorbed by aloe vera, so that the beauty effect of aloe vera will be better. It is reported that Barbados Aloe Vera has now passed the organic certification of the three highest-level organizations: EU Organic Certification, US Organic Certification, and China Organic Certification. In the beauty and skin care industry, there are few industries that can obtain the three authoritative organic certifications, so Barbados is very good in aloe vera raw materials. Barbados Aloe Vera has always been the industry's top aloe vera.
From the different product displays in the two stores, the editor found that the two brands have different focuses.
In Huibao, there are more than a dozen aloe vera series products covering skin care, makeup, body care, infants, pregnant women, men, etc. on the product display shelves, and many sets are also available. But it can be clearly felt that although Huibao has many products, they are not highly focused and cover everything. The specificity of aloe vera skin care products for women is slightly lower.
Barbados products focus more on the professionalism and segmentation characteristics of aloe vera products. The editor learned from the store staff’s detailed product introduction that Barbadot’s full line of products covers 215 SKUs. , including 8 basic weekly care packages, 5 specialized weekly care packages and more than 50 star items for daily regular care, which can meet the skin needs of different consumers to a greater extent, while professionally matching and developing "daily care and weekly care" The professional beauty kit is very accurate for women’s aloe vera beauty care.
In terms of store services, the editor also made a random observation and found that Huibao's products are not clearly divided into daily care and weekly care, and there is a lack of professional beauty kits. They are all daily care products that can be matched at any time. , rather than recommended based on the customer’s skin characteristics. The editor speculates that it may be because Huibao mainly relies on the agency model when opening chain stores, and its rapid expansion in recent years has led to a decline in service quality.
At the Barbados brand aloe vera beauty chain store, the service attitude and quality of the staff are always online. The service atmosphere is very warm and friendly. They will recommend suitable products and packages according to the customers' different skin types, truly thinking about the customers. . In the editor's opinion, this is due to Barbados' unified management model of offline stores. When opening up the franchise policy in a region, it insists on direct sales first, without agents, and conducts unified management to ensure service quality.
Whether it is Fan Wenhua, who specializes in facial care, or Huibao and Barbados, which specialize in aloe vera skin care, they are all brands that are loved and favored by consumers in the beauty and skin care industry today, each with its own characteristics. , each has its own advantages, and you can choose the one that suits you best according to your needs. The above analysis is only verified by myself. I hope you can choose according to your skin needs, find your own beauty, and glow with confidence.