There are two versions of the Starbucks logo. The first version of the brown logo is derived from a 16th-century Scandinavian wood carving of a two-tailed mermaid. She has naked breasts and a full Visible double fish tail.

Later, Starbucks was merged with Daily Coffee founded by Mr. Howard Shortz, so it changed its trademark. The second version of the logo follows the original mermaid pattern, but makes some modifications. She does not have naked breasts, and changes the color of the logo to green to represent daily coffee, thus integrating the characteristics of the original Starbucks and daily coffee. The trademark was born.

The "first" Starbucks store in Seattle's Pike Place Market still retains the original trademark, and many of the products sold there also bear the trademark. This so-called first store has actually moved away from its original location, although it is still on Pike Place Market Street.