1, Rolex brand blessing.
Rolex itself is a high-end brand, that is, luxury goods. Rolex's biggest function is bundling and limited supply. Simply put, there are not many commodities exiled to the market, and wearing a Rolex watch is sometimes a symbol of status.
2. Market sentiment.
Wearing a Rolex watch is sometimes a status symbol, and people's aesthetics or favorite styles will change. For example, in the 1980s and 1990s, the hottest style of Rolex was lightning green glass.
3. commercial speculation.
Marketing and hype contribute a lot to the value of Rolex Green Water Ghost. Watches also need good marketing and hype, which is basically the skyrocketing green water ghosts caused by the above three points. In fact, its material, movement and workmanship have not changed, except for people's thoughts.
Introduction to Rolex:
Rolex is a Swiss watch brand, which belongs to Rolex Company and was founded in 1905 and 1908. Wilsdorf named the brand Rolex. 19 19, Rolex moved to Geneva, Switzerland. 1953: Explorers and submarines appeared. 1992, Rolex introduced Shi Ming Watch and Pearlmaster Watch, the oyster yacht forever.
As of 202 1, Rolex official website shows that Rolex watches have a total of 15 series, including: Air Overlord, Cosmic Daytona, Journal, Women's Magazine, Weekly Calendar, Explorer, Greenwich II, Geomagnetism, Oyster Forever, Sailor, Submarine, Yacht Celebrity and cellini.
Rolex's original watch logo was designed to extend the palm of five fingers, indicating that the brand's watches were completely hand-made, and gradually evolved into a registered trademark of Crown, showing its dominance in the field of watches and showing the imperial spirit of Rolex watches in the watchmaking industry.
Rolex logo design combines crown icon and letter design, and also positions Rolex as the king of the watch industry, representing the good reputation of the whole Swiss watch industry among the people.