The contents of tangible property design of cigarette products mainly include the following aspects:

(1) Taste design

Cigarette taste refers to consumers' feelings about the type, strength and aroma of smoking cigarettes. Cigarette smoking is one of the key points of research and development when various cigarette manufacturers launch new products. It is an important attribute embodiment of cigarette products and the basis for consumers to form cigarette brand preferences. Similar characteristics and concepts of flavor absorption need to be clear about the experience of the concept of flavor absorption in consumers, and to find clear and easy-to-express standards and concepts of flavor absorption so that consumers can clearly distinguish them.

(II) Formulation design

In formulation design, it is necessary to first determine the design level of cigarette products according to the needs of consumers, then determine the type of cigarettes, and finally determine the flavor of cigarettes. According to the above three aspects, the natural and artificial fermentation degree of tobacco leaves in different regions, grades and parts was selected to design the tobacco formula.

(3) packaging design

The air permeability of cigarette packaging paper, the pattern and color of cigarette filter, the luster and toughness of aluminum paper, the pattern and color design of large and small boxes, the quality of paper and the quality of printing all have a decisive relationship with brand value-added shops of cigarette products.

(4) cigarette design

We can innovate in shape, length, coil paper and filter mouth, thus making a breakthrough in cigarette design.

1. Shape

In the past, almost all cigarettes were round. Hongyun Honghe Group initiated the cigar-shaped cigarette design, and changed the cigarette into an oval shape, which was more in line with the shape of cigarettes in the lips, and it also appeared different and had another style.

2. Length

Due to the deepening of tobacco control propaganda, short cigarettes have become a fashionable saving. The Yellow Crane Tower (1916) introduced by Hubei China Tobacco Company uses 7 mm (traditional 84 mm) short cigarettes, which is unique. The longer and thinner cigarettes are more suitable for ladies' cigarettes.

3. reel paper

it is a good choice to print brand Logo on reel paper without affecting air permeability. It is best for tipping paper to be consistent with the brand. Although other colors can be different, they can't reflect their own brand characteristics. Kung Fu can be done on the lines, such as adding double hoop gold hot stamping to show the brand's grade.

4. Filters

Filters are generally considered by consumers to be the parts that can make cigarettes highlight brand characteristics, and are also considered to be helpful to reduce coke and harm. Some brands have made breakthroughs in this part.

(V) Name design

The naming of cigarette trademarks exists in the form of language and characters. It is an organic combination of physical form, color and smell of cigarettes. There are many ways to name cigarette trademarks. First, it can be named after people, such as? Bian Que? And? Ashima? Wait; Second, it can be named after the place, such as? Red River? 、? Shanghai? 、? Yuxi? 、? Clouds? Wait; The third is that it can be named after the scene, such as? Yellow Crane Tower? 、? Huangshan? Hongtashan? 、? White sand? Wait. The third is that it can be named after flowers, such as? Hongmei? 、? Peony? 、? Camellia? 、? Hibiscus king? Wait.

But no matter what the name is, the following principles should be followed: firstly, it should be convenient for consumers to know and remember, secondly, it should be able to induce emotions; Once again, should it inspire Lenovo, such as Hong Kong cigarettes? pA、llmA、ll? Translated into Chinese? Shun? Brand, really can be said to be concise; Finally, the naming of cigarettes should not ignore cultural differences and respect some national cultures and customs.

(VI) Logo design

Logo (logo) refers to the parts of a brand that can be recognized but cannot be called by words, such as symbols (marks), designs, distinctive colors or printing. The design of brand Logo is not only to distinguish and identify, but also to be more personalized and proactive, so as to bring richer connotations to consumers' perception and let consumers enjoy the emotional experience brought by the brand.

(VII) Advertising language design

Advertising language refers to a descriptive or persuasive advertising language that introduces the brand to the public through various media and posters. It is a powerful way of brand promotion, which, like brand names, can quickly and effectively establish a brand impression in consumers' minds. Advertising language can play a role? Hook? Or? Handle? Its function can help consumers grasp the meaning of the brand and understand what the brand is and what is special about it.

(8) integrated design

a complete set of tangible property design will establish the basic characteristics of the brand, and the aggregation of these characteristics depends on the consistency of each attribute element. In an ideal situation, these attribute elements should be able to support each other, and through the design of each attribute element, they can set off each other and enhance the effect.