What kind of logo cannot be used as a trademark?

1. Signs with ethnic discrimination cannot be used as trademarks. Mainly because such signs violate my country's ethnic policies and are not conducive to the unity and coexistence of all ethnic groups.

2. Signs that are deceptive and may easily cause the public to misunderstand the quality and other characteristics of the goods or their origin cannot be used as trademarks. If a mark describes the quality and other characteristics of goods or services beyond its own context, such as using the words "ji//品", "一//一", and "超//Value" as trademark components. When it comes to products, the public will often make untrue judgments about them and mislead the public. At the same time, this kind of publicity is unfair to merchants who produce the same or similar products.

3. Signs that are harmful to socialist morals or have other adverse effects cannot be used as trademarks. This item is a blanket provision. Any mark contains trademark components that will have a negative impact on my country's political, economic, cultural, religious, ethnic, moral and other social public interests and public order; or may be a consumer concern. Misleading factors such as product quantity, quality, price, model and other characteristics and sources can all be included in this category.

4 Generally speaking, place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. There are two main reasons why such signs cannot be used as trademarks: First, the use of place names on goods may cause consumers to think that the goods are produced in that region, but in fact the goods are not from that region. In this case, the use of place names Using a trademark is suspected of misleading and deceiving consumers; secondly, even if a certain product does come from a certain region, the products from that region can use the place name as a trademark, which objectively causes consumers to be unable to distinguish the source of the product and lose the trademark. basic functions. Therefore, generally such place names cannot be used as trademarks.

5. Any misleading use of geographical indications is prohibited from being used as a trademark. According to the provisions of my country's Trademark Law: If a trademark contains a geographical indication of a product, but the product does not originate from the area indicated by the mark, and it misleads the public, it shall not be registered and its use shall be prohibited. However, a trademark that has been registered in good faith can continue to be valid.