The benefits of multi-class registration are simply the following two points:

1. To avoid the possibility that after the enterprise grows, the scope of production and operations may expand to industries that were not planned before or It is an embarrassing situation to find that the trademark you have used for many years has been registered by others in this field. If this happens, re-registering a trademark will inevitably have a very negative impact on the company.

2. Avoid malicious squatting or weakening of corporate trademarks by others. After the company becomes bigger, if the company's trademark name is registered by others, for example, Master Kong is the trademark of instant noodles, and if someone registers it on the toilet, it will completely vilify the brand name of Master Kong. If there is no multi-category Or all types of protection, then Master Kong can only watch others maliciously defame its trademarks and adopt a free-riding approach.

Therefore, multi-class trademark registration is not just a behavior of mature companies. When a company starts, it should incorporate trademark protection into its development strategy. Multi-class trademark registration is the most basic way of trademark protection. one.