In line with the principle of caution and objectivity, based on the performance of various water purifiers in the market this year, we solemnly launch the 2010 edition of the top ten brands of water purifiers:

1. Midea

Although Midea entered the water purifier industry relatively late, after three years of exploration and preparation, it has found a way to start to make efforts. Relying on its strong brand and channel advantages, it has rapidly increased its volume. In the rapidly developing market of water purifiers, There seems to be a tendency to catch up and become the leader in the water appliance industry. Educational dissemination through Phoenix TV's "China Rivers" and other columns has largely played a role in promoting the development of the industry. At present, there is a fierce competition between the Guangdong camp represented by Midea, Lisheng, Amat, and Quanlai and the Jiangsu and Zhejiang camps represented by Qinyuan.

2. Quanlai

Quanlai Kitchen Water Purifier is one of the earliest group companies to enter the water purification industry in China and the founder of China’s first kitchen water purifier. China's national high-tech enterprise, a well-known brand in Shenzhen, a partner of the Shenzhen Pavilion of the Shanghai World Expo, and a long-term partner of Gome! It is one of the most powerful manufacturers in the research and development of ultrafiltration membrane technology. Through cooperation with Zhejiang University to develop and produce ultrafiltration membrane technology, we established the country's first ultrafiltration membrane research institute, which is a leader in the water purification industry. Many years ago, with its kitchen water purifier, Quanlai kitchen water purifier entered the national consumer market. family; now, Quanlai has launched the "whole-house direct drinking water system" and has once again become the leader in the industry.

3. Lisheng

Lisheng has always been in a relatively leading position in the country in ultrafiltration technology and industrial applications, but its strategy of focusing more on the industrial field has made Lisheng’s civilian products have not. What innovations and breakthroughs are there, they are not even attempted. As competition becomes increasingly fierce, Lisheng's terminal performance is on a downward trend. However, based on Lisheng’s foundation, if we carefully reflect on our products and marketing strategies and make some changes, and rely on our long-term accumulation of technology and channels, we are expected to achieve good results.

4. Qinyuan

Relying on the early water dispenser platform, it has achieved good results with the product purification bucket. However, Qinyuan, whose main channel is home appliance stores, has shown obvious decline under the strong offensive of Midea. Its products are messy and basically imitate common products on the market. However, in the current rapid development of the water purification market, failure to deeply understand the market demand and put forward its own propositions in product technology and form is completely unable to match its ambitions.

5. Aimat

In the early days, there were only long guns and short cannon-shaped products that were similar to other ultrafiltration manufacturers. However, with its outstanding marketing skills, it has become popular all over the world. Excellent results in Matt Red Storm. This once again proves that the most valuable companies in China are not simply production companies, but production companies that know how to market. After completing the accumulation of channels, Amat began to develop new products. The new split-type products launched at the China Show in Amsterdam are impressive.

6. Pentair (Aihuipu)

Foreign brands sold in China are often difficult to accept by consumers because they do not meet domestic water quality conditions and are inflated prices. In addition, Channel confusion is also a common problem for foreign brands. However, Pentair (Aihuipu) has gradually established a firm foothold in China through good marketing, and has won the favor of many Chinese consumers who do not have a correct understanding of water quality and solutions and who believe too much in foreign brands. .

7. Angel

Angel Drinking Water Industry Group is one of the top three traditional water dispensers. It has sufficient resources in channels and other aspects, but it has never achieved success in the water purifier project. Big progress. Angel's products and channels are similar to Qinyuan's, and have shown an obvious downward trend under the strong competition from Midea. Moreover, a major problem for Angel is that there are too many counterfeit goods. In addition, there are companies such as "Angel Electronic Technology", "Angel Industry and Trade", "Angel Industrial" and other companies that have nothing to do with Angel Drinking Water Industry Group. They often misrepresent Angel in the market. The three words are the largest and most conspicuous, but the registered brand is very inconspicuous, making some marginal passes that are suspected of deception and misleading. Such companies often do not pay attention to quality, which seriously hinders the development of Angel.

8. Kaineng

Kaineng has always been positioned at central water purifiers and central water softeners. However, due to constraints in consumer awareness, economic capacity and product technology, it has not had a very eye-catching performance.

There has been no progress in the construction and sales performance of its own brand, and it has been relying on OEM to maintain it. Thinking about Kaineng, who entered the water purification industry with great ambitions, now he is in danger of being completely reduced to an OEM manufacturing company. But in any case, Kaineng can be regarded as the beginning of domestic household central water purification.

9. Aibot

Aibot can be said to be the company with the richest product line in the industry, including wall-mounted machines, kitchen machines, pipeline machines, reverse osmosis, and water purification machines. All utensils are available. Regardless of whether you are professional or not, it still takes some courage to draw such a long front. Abbott needed to calm down in a short period of time and choose his main direction of attack.

10. Paragon

It is said to be an American company, but it seems that there are no Paragon products in the United States. It took a long time to do it, and there was some accumulation. At present, the main method is to attract consumers in the name of foreign brands like Aihuipu. However, channel construction and brand promotion are lagging behind compared to Aihuipu.