The "idle" girl found a gold mine.
Su Xin, 198 1 born, Zhengzhou girl with full personality. I graduated from junior college at the age of 20 and went to Shenzhen alone to work as a clerk in a beverage company. At one time, the company had a large backlog of drinks and could not sell them. Later, it was diagnosed by a famous business planner: the failure of the enterprise lies in the brand name "Hua××××". This foul language and vulgar name led to the unsalable products. Later, the boss of the company adopted the planner's idea and changed the trademark of the beverage to "green ice ××××". After some advertising, it has been favored by consumers, making the enterprise out of the trough and making a profit of 6.5438+0.5 million yuan! "Oh, my god, that's amazing! A small trademark can actually bring the enterprise back to life! " This incident deeply touched Su Xin, and she gradually became interested in trademarks.
Su Xin is crazy about trademarks. In her five special albums, there are not only Chinese and English, but also rare Thai, Malay and Latin, including some world-famous trademarks such as Crocodile and Nike. Su Xin not only collects, but also "studies" trademarks. She not only understands the inherent meaning and design advantages of each trademark, but also tells the little-known stories behind the famous brands!
For example, the "crocodile LACOSTE" trademark sold all over the world was created by a French player. Because this player often beats his opponents with the indomitable spirit of "biting like a crocodile" on the court, his admirers nicknamed him "crocodile". 1933, after players retired from sports, they used "crocodile" as the trademark to produce clothes. The famous British watch "Rolex" has been successfully sold all over the world because of its excellent trademark design: Rolex is easily associated with the English word "Rolling". As a watch trademark, it is very vivid, easy to remember and spell, and has a short form, which is suitable for printing on the dial. She also found that brand-name trademarks have one thing in common: easy to read, pleasant to hear, easy to remember and beautiful.
Later, Su Xin saw a surprising set of data on the Internet: China's well-known trademarks "Hongtashan" and "Haier" were worth more than 40 billion yuan! Foreign brands such as Coca-Cola and Marlboro are worth tens of billions of dollars. No wonder there is news that in Xi 'an, brothers fought over the trademark of the family business. The two brothers who are worth tens of millions know that without the trademark, the market of tens of millions or even hundreds of millions of yuan will disappear every year. The value of the small business label can be seen from this! Mastering this information, a bold idea entered Su Xin's mind: Since he knows all kinds of trademarks like the back of his hand, can he also register some good trademarks and sell them to businesses in need? However, according to the provisions of the trademark law at that time, individuals were not allowed to register trademarks. Helpless, Su Xin had to put this dream of creating wealth out.
At the end of 200 1, the newly revised Trademark Law came into effect-individuals can also register trademarks, and holders can transfer and change their own trademarks. Su Xin's dream flame was once again ignited.
Su Xin came to the Trademark Office and applied for 17 trademarks such as "Guo Xin" (food and candy), "Time Taste" (alcohol and tobacco), "Tough Brand" (machinery) and "P.g.long" (clothing, shoes and hats) in one breath! Because 8 companies have been registered, only 9 companies were finally approved by the Trademark Office. To this end, Su Xin paid a registration fee of 6.5438+0.8 million yuan. Friends around me felt incredible when they learned about it.
In fact, Su Xin has her own ideas, because she has read the newly promulgated trademark law. She knows that with the enhancement of brand awareness, many enterprises urgently need to register trademarks in the development process to protect their intellectual property rights and facilitate brands. However, it takes about one and a half years for a trademark to apply for registration, during which no one raises any objection to the trademark. Many businesses are eager to get a trademark that they are satisfied with, and naturally don't want to wait for news; Moreover, there are only over 3,000 commonly used Chinese characters, while there are millions of registered trademarks in China. Almost all good combinations of Chinese characters have been used, so it is more and more difficult to create good combinations of Chinese characters. From this perspective, trademarks are a scarce resource and will become more and more valuable.
The keen Su Xin realized that there must be a gold mine in the small trademark, and she wanted to be the first brave gold digger. So, a few days later, she simply borrowed 20 thousand yuan and registered a number of trademarks she created. People who don't understand shake their heads and say: The more they "play" with her, the more addicted she becomes. She is "possessed".
Play is creativity, use your head to come up with a bucket of gold.
One day in April 2003, Su Xin's long-awaited nine trademarks were finally successfully approved. Holding one trademark certificate after another, Su Xin danced with excitement at the lovely registration number.
With the help of friends, Su Xin soon had a simple web page. She made nine registered trademarks into high-definition pictures and put them on her website one by one, with relevant information such as registered trademark number, registered commodity category, trademark design implication and so on. After the webpage was made, Su Xin attached it to "China Trademark Network".
To her surprise, only one week after the information of trademark transfer was published online, four business people called. The owner of a clothing company in Zhuhai said that he was interested in the "Procter & Gamble Dragon" trademark.
Very interested, willing to pay 90 thousand yuan for this trademark. In fact, this trademark is Su Xin's masterpiece. First of all, it is composed of meaningless letters, giving people room for imagination, and can be intuitively called "Apple Dragon" or other words that can be associated with it. In addition, when making this trademark, she also found someone to match a pattern that looks like an apple. There is a dragon-like figure in the center of the pattern, which gives people a feeling of both foreign flavor and China characteristics and is easy to remember. Nevertheless, Su Xin was taken aback by the other party's offer. She exclaimed on the phone: "90,000 yuan?" The other party said eagerly, "Do you think the offer is low? We can discuss it later. " Su Xin hurriedly said, "there is no need to discuss. At this price. Come to Shenzhen tomorrow and we will go through the transfer formalities. "
After the first trademark was successfully sold, Su Xin felt as if she were dreaming: "God, is it really so easy to make money sometimes?" ! "That day, she not only paid off the money she owed her friends, but also invited everyone to spend a wonderful evening in the seafood restaurant.
In the same month, her "Tough" brand trademark was registered by two manufacturers at the same time, and was finally bought by an electromechanical enterprise in Wenzhou at a high price of 654.38+10,000 yuan. In fact, this enterprise has long taken a fancy to the heaviness and grandeur of the word "resilience" and thinks that this word is easy to remember, read and spread, and has the connotation of national spirit. But when they registered in the Trademark Office, they found that the mechanical "tough" brand trademark had already been registered. As a result, the Wenzhou boss found Su Xin, the owner of the "tough" brand, and bought it with joy for 6.5438+10,000 yuan.
Soon, Su Xin registered the second batch of trademarks. She simply quit her job and started as a "professional trademark registrant". With the promulgation of the new trademark law, there were more than 1 000 "professional bidders" in major cities in China at that time. They regard buying and selling trademarks as a way of investment and exchange experiences in creating trademarks.
Speaking of the unique creativity of professional bidders, it is really an eye-opener. In the era of "attention economy", all words that can attract consumers' attention are good trademarks, among which the trademarks with the same name as movies and TV blockbusters are the most popular among merchants. Because of this
With the popularity of film and television, brand names are widely known, and businesses can become famous without advertising, with high cost performance. For example, the American blockbuster Harry? "Harry Potter" has swept the world a few days ago, and two girls in Wuhan quickly put "Harry? Porter and its pinyin abbreviation apply for trademark registration and then sell it to a clothing group at a high price; The popularity of the TV series "Liu Laogen" made the word "Liu Laogen" quickly popular in the commodity market. At present, the trademark of "Liu Laogen" has been used in fertilizers, beer, soy sauce, hot sauce and other commodities, and a product advertisement named "Liu Laogen pickles" has been played on TV. Su Xin once registered the trademark "Hand in Hand" in the name of TV series "Hand in Hand" and sold it to a couple clothing manufacturer in Guangzhou, making an easy profit of 70,000 yuan.
The most interesting thing is that Su Xin, a professional bidder who dares to eat crabs, also sold his registered trademark "Bush" (homophonic: not wet) to a domestic diaper manufacturer!
Two years and 3 million yuan, the life of "selling trademarks" is particularly cool.
In the autumn of 2003, Su Xin found that there are many kinds of drinks on the market, but those that really sell well are concentrated in a few brands. So, she came up with the idea of designing a famous beverage brand. But she tore up all the books on trademark design and advertising she bought from the bookstore, and it still didn't work. During this period, although I came up with several great brand names, I found that they have been registered online.
Until the middle of the eighth day, the girlfriend who slept at her place woke up and saw Su Xin still suffering under the lamp. She casually asked, "Are you thirsty?" "Are you thirsty?" Su Xin can't help a shock. Drink when you are thirsty, and quench your thirst after drinking. What a simple and implicit reason. The homonym "Kebaike" of "thirsty or not" appeared immediately. "I have! I have! " Then, she nervously looked it up on the computer and said to herself over and over again, "Don't let anyone register." To her surprise, this trademark was not registered! At that moment, Su Xin almost jumped up with excitement.
Unexpectedly, when Su Xin applied to register the trademark Kobek, she met the boss of a Hong Kong-funded company in the Trademark Office, and the other party was very optimistic about the trademark. He excitedly took out his business card and said, "Please call after the registration is passed, and be sure to transfer it to me. It doesn't matter how high the price is. This is the trademark I am looking for! " 20 1 1 May, after the trademark was approved, Su Xin immediately dialed the telephone number of the Hong Kong businessman and finally negotiated the transfer at a price of 400,000 yuan.
Of course, Su Xin is not always smooth sailing. According to the provisions of the Trademark Law, if a trademark is not used for three years, it will be cancelled and then re-registered. The trademark registered by Su Xin will become a worthless "dead mark" if no one cares about it for three years. Therefore, only "expired and invalid" will make her suffer heavy losses. Fortunately, the cost of registering a trademark is very low. An excellent trademark can be sold for at least 30 ~ 65438+10,000 yuan, and the transfer price of a first-class trademark is several hundred times the registration cost. Therefore, as long as you are sharp-eyed and original, this is a "small and wide" road to nuggets, and you will definitely lose less and earn more.
In the summer of 20 1 1, Su Xin and her friends jointly opened a trademark affairs center in Shenzhen. While selling their registered trademarks, they also recycled some idle trademarks of enterprises and sold them to enterprises in need after acquisition. At the same time, they will also be entrusted by enterprises to help each other resell trademarks and charge a certain intermediary commission. Located on the first floor of Sunshine Building.
The Trademark Affairs Center on 10 floor is like a "trademark supermarket": there are more than 500 trademark samples in elegant rooms, indicating the transfer price. When merchants in need come here, they can choose their own satisfactory trademarks just like picking things in a supermarket, and then sign a transfer agreement with each other.
Since she got the first batch of trademarks in 2003, Su Xin has successfully sold 268 trademarks in less than two years. Today, she not only has an amazing wealth of 3 million yuan and an RV, but also hides several "gold trademarks" that are not easy to display. She revealed that the designs of these trademarks are all related to the 2008 Beijing Olympic Games, and it will be more valuable to postpone the sale for one or two years!
Su Xin said that the emergence of "professional bidders" has awakened the trademark awareness of enterprises, and at the same time provided a platform for businesses to quickly obtain good trademarks, which is of great significance to the attention of trademarks and the growth of enterprises! She likes this happy life of hunting for wealth with wisdom.
Girl wealth