Meituan’s food delivery business, which has attracted the most attention, is the most basic of the entire module and the most commonly used by consumers. Although there are actually many programs that can be used for Meituan, of course consumers are realizing It is also very commonly used after other applications.

Tianyancha APP shows that recently, Beijing Sankuai Technology Co., Ltd., an affiliate of Meituan, applied to register the trademark "Meituan Takeaway Flash Store". The international classification is transportation and storage, and the current trademark status is trademark application. I am still very sensitive to "pop-up stores", because there are many pop-up stores in reality, and they are all short-term physical operations of stores that do not yet have physical stores.

It is like a brand guerrilla store that does not stay in the same place for a long time. It refers to setting up temporary shops in commercially developed areas for retailers to promote their brands in a relatively short period of time (several weeks) and capture the attention of consumers. Live some seasonal consumers.

I don’t know whether the new trademark registered by Meituan actually means this, but because it has a takeout business, and the classification involves transportation and storage, it is speculated that it is a transfer station or a place where items are placed. . The main uses have not been announced yet so it is not clear yet.

Although companies register whatever they are prepared for when registering a trademark, it is better to register at the right time than to register early. Early registration will provide early protection. This is the result of many years of practice by many companies.