1. (Nike) - United States
Nike, Inc. (NIKE) was founded in 1972 and is headquartered in Beaverton, Oregon, USA. Its predecessor was Phil. Knight and coach Bill Bowerman invested in Blue Ribbon Sports. The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed, but also represents movement and gentleness. The Nike trademark of Nike is a small hook with a simple and powerful shape, as fast as lightning. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods.
2. (Adidas) - Germany
adidas Chinese Adidas, a German sporting goods manufacturer, is a member company of Adidas AG. Adidas, named after its founder Adolf Adi Dassler, began producing footwear in 1920 in Herzogenaurach, near Nuremberg.
Three parallel strips are usually visible in the design of Adidas' clothing and sports shoes, and can also be seen on its logo. The three parallel strips are Adidas's characteristics. Adidas currently ranks second behind Nike in terms of market share of sporting goods. The slogan on the Adidas trademark is: Impossible is nothing.
3. (Reebok) - United States
In 1895, Joseph Foster, the founder of Reebok, was a British sprint enthusiast. He hoped to have A pair of spiked running shoes, but due to his lack of financial resources at the time, he made his own pair of "Foster running shoes" named after himself.
In 1900, Foster further improved his technology and established his own business, providing handmade running shoes to local sports enthusiasts. The news spread widely, and the running shoes were generally accepted and dominated the market. Leadership, this "Foster" spike has brought historic changes to sprinting and has been used for 50 years.
4. (PUMA) - Germany
PUMA was founded in Herzogenaurach, Germany in 1948. Its founder Rudolf Dassler ( Rudolf Dassler) joined his younger brother Adolf Dassler (nicknamed Adi) in the Dassler company in Herzolach in 1924, and soon changed the company's name to Dassler Brothers.
PUMA means Puma in Chinese. For decades, PUMA has accompanied the football king Billy to enter the World Football Championship finals, accompanied the tennis player Baker to dominate the grass at Wimbledon, and has cooperated with the top athletes and continuously Pursuing the latest technology to produce sports equipment, PUMA's shoes and apparel have also become representative works of American hip-hop graffiti culture and are extremely popular among young people.
5. (FILA) - Italy
The Fila brand was founded by the FILA brothers in BIELLA, Italy in 1911. It has a history of nearly a hundred years. In the 1970s, FILA cooperated with diversification strategies to expand its sportswear business. In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series.
6. (Mizuno) - Japan
Mizuno (MIZUNO) is one of the world's leading sports brands, serving various sports. MIZUNO's product range is complete, covering almost all major sports. Product development is based on extensive scientific research to ensure that sports are more comfortable and safer. At the same time, we firmly believe that only by combining technology with human sensibility can we create perfection.
7. (UMBRO) - United Kingdom
UMBRO in Chinese is UMBRO. UMBRO is an internationally renowned brand with a history of 84 years. It is a football apparel production company based in the United Kingdom. business, founded in 1924 by the British Humphreys brothers. With a history of more than 70 years, Umbro has been developing steadily with the brand concept of focusing on football. It has become a world-famous supplier of professional football clothing and equipment. It provides all football-related equipment to enable athletes to give full play to their talents. athletic potential.
8. (Back-to-back KAPPA) - Italy
Back-to-back kappa was not called kappa at first. Its predecessor was a small company called m.c.t. The company's full name was established in Turin, northwest Italy, in 1916. It mainly produced socks and underwear. The original trademark was "aquila". It was not until the late 1970s, with the success of investing in casual clothing culture, that Kappa began to re-establish itself. Return the focus to the sporting goods market and start sponsoring professional athletes and teams.
The Kappa brand’s consistent and correct brand positioning enables Kappa’s business to enjoy rapid growth around the world. The unforgettable slogan "He who loves me follows me" has continuously improved Kappa's brand image. Since the Kappa brand entered the Chinese market in 2002, its "sports, fashion, sexy, tasteful" brand positioning and complementary marketing activities have also made the Kappa brand increasingly favored by the fashion crowd.
9. (DIADORA)—Italy
The birth and growth of DIADORA (Diyadora) are closely related to the history of Italy. The hometown of founder Marcello Danel was a shoe supply station for the Italian army during World War I. After the war, the shoemaking technology here was preserved and developed. DANIELI inherited the traditional shoemaking technology of his hometown and continued to innovate, finally establishing his own brand - DIADORA in 1948.
10. (LOTTO) - Italy
In 1973, LOTTO company was established in Italy. In the first 10 years of its existence, LOTTO quickly opened up the market in Italy and occupied a pivotal position. At the beginning of its establishment, LOTTO mainly focused on tennis. When LOTTO was mentioned at that time, the first things that came to mind were tennis shoes and tennis T-shirts.
Later, LOTTO turned its attention to football, the world's largest sport that has been popular in the Apennine Peninsula for nearly a century, and provided football shoes and sportswear to green giants, such as Juventus, AC Milan, Italy, Rich teams such as the Netherlands and Croatia, as well as Del Piero and Shevchenko, as well as tennis legends Becker and Agassi, have all endorsed LOTTO. Nowadays, even the judges in black on the pitch prefer LOTTO, and football supplies have gradually become the main products of LOTTO. battlefield. Today, LOTTO has become one of the world's famous sports brands and is sold in more than 80 countries on five continents.