Some people have criticized MUJI’s price in China as being twice as high as in Japan. The reasons for such a price difference are:

1. MUJI’s cost considerations. At that time, MUJI did not have a warehousing center in China, and it needed to transport the goods made in China back to Japan before sending them to In China, the cost is naturally high.

2. China’s value-added tax is relatively high (17, Japan’s consumption tax is 8).

3. What must be mentioned is the invisible gap, which is the actual consumption and purchasing levels of consumers in the two countries.

4. The shape of MUJI stores in China and Japan is also an important reason.

In China, MUJI is often tied to mid- to high-end commercial real estate projects.

For example, the first batch of shopping malls and shopping malls that MUJI entered include: Joy City, Wanda or Swire. The locations are generally in the first-level business districts of the city. In recent years, they have expanded to the second-level shopping malls. Level business district location. Such configuration and rent determine that its cost will be higher.

In Japan, except for stores in shopping malls. It also has a roadside store, and the single-family house on the street is a MUJI store.

There is a store "MUJI KIOSK" in the subway station (Kiosk means small newsstand or small store), which is said to be specially designed for office workers and students.

In FamilyMart convenience stores, Muji also has its own counter (it also has such cooperation with Taiwan's 7-Eleven

), so if you are missing anything, you can directly go to the convenience store Bought in the store, you can make up for anything missing during commuting.

Such convenient and diversified stores make it easier for Japan’s MUJI to withdraw funds. In addition, due to the unstable global economy, consumers’ awareness of thrift is becoming stronger and stronger. MUJI’s parent company——“ "The Good Product Plan" reduces the prices of regular products to improve customer acquisition capabilities.

... Various reasons have led to MUJI selling very cheaply in Japan, despite many price adjustments in China. The price is still much higher than in Japan. For example: Since the "Ryohin Project" adjusted prices at MUJI stores in Japan, the current price of the same pair of twill pants in China is 278 yuan, while in Japan it is 183 yuan.