What kind of company is Suning Appliance?

The full name of Suning Appliance is Suning.com Group Co., Ltd. The company is a joint-stock company and is a commercial enterprise. The nature of the company is listed companies.

Suning was founded on December 26, 1990 and is headquartered in Nanjing. It is a leader in Chinese commercial enterprises. Its products cover comprehensive categories such as traditional home appliances, consumer electronics, department stores, daily necessities, books, and virtual products. There are more than 1,600 offline physical stores, and online Suning.com ranks among the top three domestic B2C stores. The integrated development of online and offline stores leads a new trend in retail development.

Extended information:

Suning Appliance’s business scope:

The company announced that with the vigorous development and rapid application of information technology such as Internet technology and smart terminals, , providing opportunities and platforms for the company to accelerate its transformation and upgrading. The company's business scope is modified to:

1. Licensed business items: direct chain operation of audio and video products, general freight, wholesale and retail of prepackaged food, and bulk food.

The following designated branches operate: retail of electronic publications, domestic books, newspapers and periodicals; information services business in the second type of value-added telecommunications business; catering services, domestic express delivery.

2. General business items: chain sales and services of household appliances, electronic products, office equipment, communication products and accessories, computer software development, sales, system integration, department stores, bicycles, electric mopeds, motorcycles , automobile chain sales, industrial investment, venue rental, counter rental, domestic product exhibition services;

Corporate image planning, economic information consulting services, talent training, business agency, warehousing, microcomputer accessories, software Sales, installation and maintenance of microcomputers, recycling and sales of waste materials, sales of musical instruments, sales of craft gifts and souvenirs, and domestic trade.

Baidu Encyclopedia-Suning Yunshang Group Co., Ltd.

What does Suning Appliance sell?

Mainly sells large appliances, small household appliances, kitchen and bathroom products, and consumer products Electronic products and mobile phone products, etc. We mainly include color TVs, air conditioners, washing machines, refrigerators, etc.; small household appliances include electric fans, humidifiers, electric heaters, dehumidifiers, stereos, DVD players, etc.; kitchen and bathroom products include gas stoves, microwave ovens, induction cookers, etc.; consumer electronics Tablets, cameras, etc.; mobile phones need no introduction.

Suning.com Group Co., Ltd. was founded on December 26, 1990 and is headquartered in Nanjing. It is a leader in Chinese commercial enterprises. Its products include traditional home appliances, consumer electronics, department stores, daily necessities, books, Comprehensive categories such as virtual products

. As of 2019, the full-scenario Suning.com offline network covers the country, including Suning Plaza, Suning.com Plaza, Carrefour Community Center, Suning Department Store, Suning Store, Suning Retail Cloud, Suning Jiwu, Suning Redbaby, Suning Sports, There are more than 13,000 innovative Internet stores of various types such as "one large, two small, and multiple specialties" such as Suning Cinemas and Suning Auto Supermarket, firmly ranking among the forefront of domestic offline networks.

Development History

On December 26, 1990, China’s first Suning store was founded on Ninghai Road, Nanjing City, Jiangsu Province. It was Suning’s first air-conditioning store.

On December 26, 1999, Suning’s first self-built store opened in Xinjiekou.

In July 2004, Suning Appliance was listed on the Shenzhen Stock Exchange. With its excellent performance, Suning Appliance has been highly recognized by the investment market and is one of the companies with the highest market value in the global home appliance retail chain industry.

Suning Appliance Chain Group Co., Ltd. was jointly rated by Buffett Magazine, World Enterprise Competitiveness Laboratory, and World Economist Weekly as one of the top 100 listed companies in China in 2010, ranking 61st. In the 2013 Hurun Private Brand List, Suning ranked ninth with a brand value of 13 billion yuan.

Suning Appliance Group was forced to pay more than 3 billion yuan. What problems does the company have?

Suning Appliance Group has been forced to pay more than 3 billion yuan. The problem of the company, in layman's terms, is that it earns more than it spends. Moreover, Suning has been losing money, and the losses have lasted for three or four years. , but has not adjusted its operations. In this turbulent e-commerce era, Suning has been losing money without adjusting its operating strategy. It is obvious that Suning has completely destroyed itself. It is really disappointing that Suning has reached the point of being in debt all the way with the support of Ali.

Suning Appliance Group’s marketing ideas are actually the same as they were 20 years ago. It is obvious that things are no longer the same as they used to be. They always rest on their laurels, and one day they will no longer be able to survive. Suning has been waiting passively, never believing that the brand will fall into crisis. Therefore, when Suning falls into crisis, Suning seems to have no power to recover. Suning has lost its competitiveness under the free market and urgently needs a major reform to stimulate the new development of Suning Appliances.

Executed

Suning Appliance Group Co., Ltd. has a registered capital of approximately RMB 1.714 billion. Its business scope includes the manufacturing, sales and after-sales services of household appliances and accessories, industrial investment, and sales of electronic products, etc. . Zhang Jindong pledged 1 billion shares, and the pledgee was Jiangsu New Retail Innovation Fund. Based on the closing price of 6.59 yuan on the pledge day, the market value of the pledged stocks is approximately 6.59 billion yuan. Subsequently, Suning Electric Group Co., Ltd. added a piece of information about the person subject to execution, and the execution target exceeded 3.082 billion yuan. The execution court was the Beijing Second Intermediate People's Court.

Break the boat

Many netizens said that even if Suning can temporarily pay off its 3 billion debt, it is obvious that Suning's vitality will be severely damaged after being enforced this time. Suning has reached a critical point where it is necessary to retreat if it does not advance. How to take the next step well and find a new path is the most important thing. In fact, the home appliance market is not as bad as imagined. It is still an industry with strong demand. If we expand sales and achieve profit growth, this is the key.

Suning Appliance Group was forced to pay more than 3 billion. The problem the company has is that its marketing ideas are old-fashioned. To put it bluntly, in today's fierce market "war", it does not want to make progress!

Is Suning a state-owned enterprise? Or some kind of group?

No, it is a group company.

On December 26, 1990, Suning was founded on Ninghai Road, Nanjing, and opened its first air-conditioning store, taking the lead in the professional management of home appliances. In April 1993, Suning Appliance completed its initial accumulation of business and became famous in the "Air Conditioning War". In March 1996, Yangzhou Suning, a wholly-owned subsidiary of Suning, was born, marking the beginning of Suning's chain development.

In February 1997, Suning established the first-generation logistics distribution center in Jiangdongmen, Nanjing. In 1999, Suning's first self-built store, Nanjing Xinjiekou flagship store, successfully opened, marking Suning's transformation from an air-conditioning franchise to a comprehensive electrical appliances national chain operation.

On July 21, 2004, Suning Appliance Chain Group Co., Ltd. was officially listed on the Shenzhen Stock Exchange and became the first IPO home appliance chain stock. In 2009, Suning Appliance's online mall was completely redesigned and upgraded and renamed Suning.com. On August 18, the new version of the website entered the trial operation stage.

In 2011, Suning held a global supplier conference in Nanjing. Chairman Zhang Jindong explained Suning’s development plan for the next ten years from 2011 to 2020 to more than 500 home appliance suppliers and partners in other fields around the world. and implementation strategies.