September 16th to 26th, hosted by the Hebei Provincial People's Government, China Light Industry Federation, and China Leather Association, and co-organized by the Baoding Municipal People's Government and China Light Industry Exhibition Center, "Baigou Baiyangdian Hot Spring City" The 7th Baigou International Luggage and Clothing Festival hosted by the Management Committee was held grandly in Baigou, the "Luggage Capital of China".
The 2008 Seventh Baigou International Luggage and Clothing Festival takes "New Baigou, New Brands, New Business Opportunities, and New Style" as its theme, aiming to expand the presence of the sub-central city of "Baigou? Baiyangdian Hot Spring City". It will increase its popularity and influence at home and abroad, promote economic and trade exchanges, expand investment promotion, and accelerate the pace of building a "Baodong sub-central city".
During the Luggage and Clothing Festival, product exhibitions, trade negotiations, project signings, major project foundation laying, six major shopping mall opening celebrations, Luggage Design Grand Prix, Tourism Culture Festival and other activities were also held, and the " Baigou Development High-level Forum on the 30th Anniversary of Reform and Opening Up" and the "First China Luggage Capital Development Forum". CCTV TV Model Contest, International Miss Bikini Contest and colorful large-scale theatrical performances are also held at the same time. Together with guests and merchants at home and abroad, they can experience the unique culture and ignite the passion for prosperity and prosperity.
The first "China Luggage Capital" development forum co-organized by the China Leather Association and Baigou Baiyangdian Hot Spring City Management Committee aims to systematically summarize and review the Baigou luggage industry over the past 30 years of reform and opening up. The development process, analyze the existing problems and development opportunities in the development of Baigou luggage industry at the current stage, and find out the breakthrough points for the development and growth of Baigou luggage industry, so as to promote the healthy development of Baigou luggage industry better and faster.
Xu Yong, vice president of China Light Industry Federation and honorary chairman of China Leather Association, Li Yuzhong, vice chairman of China Leather Association, Ye Xiangju, deputy secretary-general of China Leather Association and director of the Leather Goods Professional Committee, Baigou Baiyangdian Hot Spring Li Hongqiang, Deputy Secretary and Deputy Director of the Party Working Committee of the Urban Management Committee and Secretary of the Party Committee of Baigou Town, Luo Li, Deputy Director of the Baiyangdian Hot Spring City Management Committee and Mayor of Baigou Town, Dong Wenjie, Deputy Mayor of Baigou Town, China International Capital Corporation Economist Xu Jian, Vice Chairman of Fujian Shishi Fusheng Shoes Co., Ltd. Zhang Xiaoqi, Chairman of Jiaxing Rookie Luggage Co., Ltd. Shi Jihong, Qingdao Hengda Group Co., Ltd. Brand Department Manager Lu Haijuan and other guests attended the forum and delivered important speeches. In addition, more than 100 industry elites including domestic and foreign leather industry experts, experts from relevant universities, professors, and representatives of Baigou Luggage Trading City, International Luggage City, Chamber of Commerce, and merchant representatives also attended the forum. The forum was chaired by Li Yuzhong, Vice Chairman of the China Leather Association.
Luo Li, deputy director of Baigou Baiyangdian Hot Spring City Management Committee and mayor of Baigou Town, said in his speech that in recent years, Baigou Town has made every effort to implement the development of "commercialization-industrialization-urbanization-internationalization" Strategy, market construction is large-scale, industrial development is strong, urban construction is changing with each passing day, the private economy is emerging, and the leading luggage industry is developing rapidly. Baigou luggage industry is market-oriented, constantly innovates business concepts, increases investment in science and technology, strengthens independent product research and development and design, expands production capacity, and continuously improves the scale and level of the industry.
In 2007, Baigou was awarded the title of "China's Luggage Capital" by the China Leather Association. The implementation of Baoding City’s “One Master, Three Plans” urban development plan and the launch of the construction of the sub-central city of “Baigou Baiyangdian Hot Spring City” have provided a broader space for Baigou’s grand opening and development, allowing Baigou to enter the ushered in a new period of development. Facing the current opportunities and challenges, how to further strengthen and enhance the luggage industry in Baigou, and promote the diversified development of Baigou market and the large-scale development of advantageous industries are important issues facing Baigou. The purpose of holding the "China Luggage Capital Industry Forum" is to invite experts in various fields to provide suggestions and help Baigou emancipate his mind, develop ideas, and better lead the development of the luggage industry.
Dong Wenjie, deputy mayor of Baigou Town, said that Baigou is located in the hinterland of the triangle between Beijing, Tianjin and Baogou and is a famous commercial town in the north.
The luggage industry is the core industry and pillar industry of Baigou. After 30 years of reform and opening up, Baigou has formed an industrial base with the luggage market as the center, an industrial park of 5,000 acres and thousands of large-scale enterprises, radiating to the five surrounding counties. City, more than 50 towns, more than 500 natural villages, 500,000 employees, and a characteristic industrial cluster with a relatively complete industrial chain. In 2007, the total output of Baigou bags has exceeded 450 million pieces, with a total output value of 6.8 billion yuan, accounting for 35% of the total social output value of Baigou.
At present, the situation of Baigou luggage production unit being small and large overall has not changed, but the production and operation activities of the company have been and are changing. The production method has developed from the original family workshop production to the standardized enterprise production; the products have developed from a single handbag to the current high, medium and low-end products; the sales scope has developed from the traditional domestic wholesale market to now covering 30 countries across the country. Large and medium-sized cities in the provinces and cities, and are exported to more than 100 countries and regions such as the United States, Japan, Australia, and Russia; product brands have developed from unlicensed, fake, and imitation brands to now including 3 "Hebei Province Famous Trademarks" and 2 More than 1,200 registered trademarks, including 1 "Hebei Province Famous Brand Product" and 2 "Genuine Leather Logo Products"; the sales method has evolved from simple market trade to today's different ranges of agents, specialty stores, offices and online malls, E-commerce, etc., Baigou luggage industry began to form a headquarters economy and entered a new stage of development.
However, in the face of the changing international situation and the transformation and upgrading of the domestic manufacturing industry, the Baigou luggage industry is also facing unprecedented opportunities and challenges.
The luggage industry is a labor-intensive industry and must face the challenges of low technological content, low employment thresholds, low brand value, low export tax rebates, high industry transferability, high labor costs, high raw material prices, external The impact of high trade barriers and other factors, these new problems and challenges have restricted the development of Baigou luggage industry to a certain extent. How to refine and build the core competitiveness of a corporate brand? How to cultivate, introduce, use and retain talents and standardize corporate talent management? How to achieve industrial upgrading and transformation? How do small and medium-sized enterprises cope with international finance? These are all issues that need to be solved urgently for the development of Baigou luggage industry.
Xu Yong, vice president of the China Light Industry Federation and honorary chairman of the China Leather Association, pointed out: The current export output value of the luggage industry is gradually slowing down, and the Chinese luggage industry still relies on the traditional development method of high volume and low profit. As the "leading force" in the development of China's luggage industry, Baigou should strengthen its confidence in development, use various channels to promote the industry's advantages, reduce quantity and increase benefits, and further consolidate the domestic market; it should strengthen environmental awareness, gradually implement standardized production, and achieve International standard.
The Baigou luggage industry should continue to adhere to the park's responsibility, launch its own brand, promote the internationalization process, and accelerate market upgrading. At present, Baigou luggage industry is still agglomeration of small enterprises, and the scale of enterprises is still a bottleneck for development. Baigou should make full use of the park platform, expand opening, optimize the soft and hard environment, integrate resources, undertake industrial transfers, and attract industry leading enterprises to enter the park , so that it can play a leading role and promote the faster development of a number of advanced independent brands; at the same time, the independent research and development capabilities of enterprises should be strengthened, the information network should be improved, high-quality talents should be introduced, and standardized institutions should be established to upgrade the luggage industry to the headquarters economy. Only by making our own brands bigger and stronger can we achieve further upgrading of the industry. We should increase efforts to create brands, which requires a catchy trademark name, an accurately positioned product image, a complete marketing network, a unified brand and corporate name, and a linked brand creation mechanism.
How to expand international market share? Xu Yong believes that the current various international trade barriers indicate that the luggage industry is facing a critical moment from "supporting the outside with the inside" to "promoting the inside with the outside".
Efforts should be made to cultivate a talent team with an international perspective, improve the international information network, and establish Baigou R&D centers and sales centers abroad. We should also consider cooperating with world-class companies, acquiring international brands based on strength at the right time, or developing other companies in other countries. The region is building Baigou Luggage City, etc., while consolidating its domestic market share, making full use of Baigou's regional economic and industrial advantages, opening the door to the international market, and achieving better and faster development of the Baigou luggage industry.
Talking about the current macroeconomic situation, Xu Jian, an economist at China International Capital Corporation, believes that there have been many "firsts" in the world economy recently. Various data indicate that global consumption growth is facing slowing pressure in the future. Residents' disposable expenditure and consumer spending are also slowing down. The global economy is undergoing a rebalancing process.
In the short term, China's inflationary pressure remains high and economic growth is slowing. The decline in economic growth this year is mainly affected by exports. Next year, it will be more affected by investment and consumption, and corporate profits will further decline. With the development of emerging markets such as India, China will face increasingly fierce export competition. China should consider changing its economic growth model from export-driven to domestic demand-driven. Under such a macroeconomic situation, the Baigou luggage industry must take into account both domestic and international markets in order to achieve great development, give full play to its own advantages, and achieve industrial scale and market diversification.
At the forum, Zhang Xiaoqi, vice chairman of Fujian Shishi Fusheng Shoes Co., Ltd., Shi Jihong, chairman of Jiaxing Xinxin Luggage Co., Ltd., Lu Haijuan, brand manager of Qingdao Hengda Group Co., Ltd., and other business leaders discussed industrial transformation He also expressed his insights on hot topics such as upgrading, building core brands, standardizing corporate personnel management, focusing on quality management, and responding to the current economic situation.