Max Factor (MF)

Max Factor, a master makeup brand that comes from the same family as the high-end skin care brand SK-II, was founded in the early 20th century. Cosmetics products and the innovative spirit of bringing forth the new from the old have led the century-old trend of the cosmetics industry. Max Factor is not only the originator of the noun “make-up” for cosmetics, but also the inventor of the first set of cosmetics for public use. He is also the inventor of epoch-making products such as false eyelashes, pressed powder, lip gloss, and stick mascara. He is the father of the modern makeup industry. Max Factor's products are loved by many makeup masters and have created legendary makeup looks for generations of stars.

Generations of superstars, including Marilyn Monroe, Sophia Loren, Audrey Hepburn, Ingrid Bergman, Vivien Leigh, etc., are all guests of Max Factor.