In 2009, Tmall (then called Taobao Mall) began to hold promotional activities on Singles Day11. The earliest starting point is just to make a festival belonging to Taobao Mall, so that everyone can remember Taobao Mall. Choosing 165438+ 10/01is also a bit risky, because Singles Day is just in the middle of the traditional retail golden week and Christmas promotion season. But this time, the weather changes just when people buy winter clothes. At that time, I wanted to give it a try and see if online promotion activities could become a window to attract consumers. As a result, the "Double Eleven" became synonymous with the e-commerce consumption festival, and even had a certain impact on non-online shoppers and offline shopping malls.
Since 2009, every year on165438+1October1kloc-0/,large e-commerce websites, such as Taobao, Tmall and JD.COM, generally use this day to carry out some large-scale discount promotions to increase their sales quota. "Double Eleven" has become the biggest commercial activity on the Internet in China, and the importance of Singles Day has attracted more attention because of its connection with shopping festivals. Around this day, online e-commerce companies such as Tmall, JD.COM, Yixun, Dangdang, Gome Online Mall and Suning.cn warmed up in advance, and offline appliance chain stores and shopping malls were also busy. In 20 12 years, the number of employees in commerce, express delivery, payment, third-party service and e-commerce platform will reach one million.
Alibaba Group Holdings Co., Ltd. filed an application for the registration of the "Double Eleven" trademark with the State Trademark Office on 2011,and obtained the exclusive right to use the trademark on 20 12 12 28+04 65438. It is said that Alibaba Group has obtained the registered trademark of "Double Eleven" (registration number: 10 136470, 10 136420). Authorized by Alibaba Group, Tmall enjoys the exclusive right to use the "Double Eleven" trademark and is protected by law. Anyone's use is trademark infringement.
References:
Baidu encyclopedia /view/6699 158.htm? Fr = Aladdin