According to Tianyancha App, the knife is a shopping method invented by Yining, played by Guo Qilin in the TV series "Widowed Husband". Yining announced that as long as she participated in their activities, she would have a chance to get the Twilight Yarn for free. Yining named activities? Knife? Let the customer invite friends to help bargain, and everyone present is very excited, so go and ask friends to help bargain. After inquiring about the international classification of trademarks, it is found that there are four trademarks belonging to financial property management, advertising sales, education and entertainment and scientific instruments respectively. Why did Pinduo rush to sign up immediately after the TV series hit? Knife? Trademark? The logic behind it is actually not difficult to understand: First, in order to seize hot events to promote a wave of their own brands. It is understood that "Losing a Husband" is a time-travel drama, which was created by the original crew of "The Joy of Life" which was on fire last year, starring Guo Qilin and Yi Song. At present, the drama has been rated by more than 1 10000 people in Douban, and the rating is temporarily 7. 1. Pinduoduo, on the other hand, is the pioneer of new e-commerce, and is committed to integrating entertainment and social elements into e-commerce operations. Social+e-commerce? This mode allows more users to share benefits in fun and enjoy a brand-new exclusive shopping experience.

Anyone who knows this must know it, because it is mentioned in the son-in-law's TV series, and then Pinduoduo will start first, and Pinduoduo's products will be registered as trademarks, so if we walk in front of them, it will bring them a lot of benefits. We all know that once a trademark is registered, it can't be repeated, so we should be careful when registering a trademark. They will seize this good opportunity to promote their products.

We know that the product trademark of an enterprise must be registered before it can be used. If an unregistered trademark is used, once others register first, the first user of the trademark can no longer use it. This lesson is profound.

For example, last June 165438+ 10, Haidilao also added nearly 1000 pieces of trademark information, among which? Pond bottom fishing, canal bottom fishing, Shanghai bottom fishing and sea bottom fishing. Do you still want to find out? Wait, the reason behind it is that the trademark of Haidilao has been infringed, so Haidilao is also? Learn to be smart? Registered some trademarks that may be registered by market competitors in advance. Because according to the provisions of the Trademark Law, the original acquisition of the exclusive right to use a trademark can only be achieved through trademark registration, and the application for trademark registration adopts the principle of prior application, that is, whoever applies for registration first will be granted the exclusive right to use a trademark. By the same token, Pinduo sees the effect of this drama and is afraid of friends registering in advance? Knife? Trademark, so it is better to start first.

It can be seen that the bosses with a lot of products are still very smart. As soon as they know this, they immediately registered their trademarks, which also brought them a lot of considerable income.