The transfer of a registered trademark generally takes the following forms:

1. Contract transfer: The transferor stipulates the contents, mutual rights, obligations and liabilities for breach of contract of the registered trademark through a contract. This form of transfer is generally paid, that is, the transferor collects a certain transfer fee by transferring the exclusive right to use a registered trademark.

2. Successive transfer: There are two situations for the subsequent transfer of registered trademarks:

(1) After the death of the registered owner (natural person), there are heirs who inherit all the registered trademarks of the deceased before his death according to the inheritance procedure.

(2) Succession and transfer when an enterprise as the owner of a registered trademark is merged or merged.

3. Transfer due to administrative orders: This form of transfer generally occurs in public ownership countries. The administrative orders mentioned here are mainly those plans and administrations that cause property circulation. For example, the division, merger, dissolution or conversion of state-owned enterprises in China according to administrative orders will inevitably lead to the change of registered trademark subject.

means of transfer: the applicant can entrust an organization with trademark agency qualification recognized by the State Administration for Industry and Commerce, or go directly to the trademark registration hall of the State Trademark Office.

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