Generally speaking, the franchise fee is only paid once. The franchise fee for each project is different. Some projects also need to pay a brand usage fee in addition to the franchise fee. This seems to be done every year. Need to pay.

The franchise fee is money paid by the franchisee to obtain the right to use a product. In fact, this franchise fee includes many types, and it is just a general term that combines these fees. When you pay the franchise fee, it doesn't mean that you can do what you want. You also have to read the relevant requirements in the franchise agreement clearly, because it involves some refundable fees.

What investigations should be done before joining:

1. Timing is the first. The so-called timing is related to the depth of the category. Shanxi’s lung-clearing drinks are relatively deep, but there are few in other places. It can be seen that if some categories are promoted by strong forces, it will be an excellent time. For example, Sichuan cuisine has invaded the whole country, and even Jiangsu and Zhejiang are not satisfied with spicy food. For example, braised chicken and rice are blooming everywhere, and Shaxian snacks have government support behind them. When making a choice, be careful to leave a way out. For example, braised chicken, you don’t have to guess, it will be everywhere after rapid development, and then quickly decline.

2. The second location is the geographical advantage. The first location refers to the breadth of the product. People all over the country know about tofu nao and duck blood vermicelli. The cost of market education and promotion is very low, but it is regional. If you want to enter the national market for certain categories, the education cost will increase, such as Fuyang snacks, fan snacks, etc. This kind of education cost is definitely not something small businessmen like us can afford.

3. People and third, the ability of operators. There are many stores that are supported by the personal charm of the store owner. There is almost no replicability in this kind of store. It is not possible for him to open one by himself and manage it, let alone join a franchise. I have always encouraged everyone who wants to open a store to enter this industry first and then start a business. At least you must know why other people's stores are doing well. Then you will have an extra three points of success when you open a store.