Brand strategic planning

Brand positioning/product selling point extraction

Brand management & communication planning

E-commerce brand planning

Internet brand marketing planning

New product launch promotion strategy planning

Brand & product image planning and design

Corporate image planning and design (CIS: MI/BI/ VI)

Corporate culture planning & implementation

Visual management design

In terms of industry, Fuda·Fuwei has served 34 industries for more than 20 years, including : Government/societies, finance/investment, energy/metallurgy, e-commerce/Internet, chemical industry/environmental protection, machinery/equipment, automobiles/motorcycles, electronics/electrical appliances, tools/pumps and valves, tobacco and alcohol/food, medicine/health care, clothing/ Home furnishing, commerce/daily chemicals, construction/real estate, logistics/communications, tourism/hotels, culture/others.

FBP (Fud Brand Power) brand power analysis-construction model, also called brand power model. Fuda·Fuwei proposed the concept in 2009 and began research and demonstration practice. It took 5 years until the international exchange and verification application in 2014. FBP is based on "creating valuable brands" as the starting point, and analyzes and diagnoses the brand environment, brand basic capabilities, brand innovation capabilities, brand relationship capabilities, brand market capabilities, brand management capabilities and other dimensions. Clarify the interaction between the legal person's will, corporate organization, and corporate strategy, and establish a composite value brand system with strategy as the foundation, culture as the core, organization as the support, and image as the means, and then realize brand value, brand culture, brand strategy, Brand planning and design element analysis and target system construction model that integrates brand image, brand communication, brand marketing, and brand control.

The FBP brand power model looks like a six-pointed star, but it is actually composed of two interacting and intersecting subsystems, namely the external driving system and the endogenous system of brand power. The exogenous system is the primary demand of the enterprise, and its internal relationship is represented by the "positive triangle" in the model; the endogenous system is the advanced demand of the enterprise, and its internal relationship is represented by the "inverted triangle" in the model. In the early stages of entrepreneurship, companies generally achieve rapid development through the construction of externally driven systems. The brand power built only with externally driven systems is difficult to sustain. Therefore, if a company wants to become stronger and bigger and develop in the long term, it must build an externally driven system. Build an endogenous system based on it. The relationship between the exogenous system and the endogenous system of FBP is shown in the figure below.

According to the research results of Fuda·Fuwei, brand power can be regarded as a function of the above six analysis dimensions as independent variables, that is: brand power Y=F (brand environment, brand basic capabilities, Brand innovation ability, brand relationship ability, brand market ability, brand management ability). Therefore, the analysis of brand power can also be called the analysis of the brand's sustainable growth capability.

The "Five Finger Thinking Method" is one of the many thinking logic tools created by Fuda·Fuwei. It can also be called the multi-dimensional thinking method. The essence is: exhaustive thinking, effective summarization, chart presentation, and data speaking.

Fuda·Fuwei requires employees to analyze problems, give full play to the role of time logic, space logic and degree logic, and try to think about and list relevant issues from different dimensions or levels (at least five aspects) elements and related items, and then classify these elements and related items according to their importance and category, adopt effective induction, and summarize or put forward opinions. When reporting, try to use charts and data to illustrate, and avoid using words such as "I think, I think, I think, maybe, probably, probably..." to make the analysis logic and content of the problem concise, clear and simple. Easy to understand. The chart data here refers to diagrams, scales, numbers, and basis respectively.

Since its establishment, Fuda·Fuwei has experienced different spans and levels of practice, and has learned from the experience of its counterparts in Western developed countries, developed and created FOVCOM operating rules, and gradually formed our local Cultural characteristics, and docking with the international standard planning and design operation system.

The six letters in the FOVCOM operating rules are Focus, Organize, Visit, Check, Overall and Method, and their connotations and logic are:

Focus (focus on demands)—— Understand customer demands, sort out and focus on customer issues, and propose project planning assumptions and planning suggestions.

Organize (organizational division of labor) - Organize and construct the project team based on the overall project effectiveness assumption and the customer's "three characteristics" characteristics, and formulate a working system and member division of labor for the project team, and carry out work around the requirements of the project document Various work tasks.

Visit (investigation visit) - Project team members conduct investigation and research on the customer's internal and external environment and resources respectively, understand the various planning elements and conditions of the project, and ensure the symmetry and accuracy of all types of information.

Check (Analysis and Diagnosis) - The project team sorts out, counts, analyzes and diagnoses the survey results, objectively evaluates the various contents involved in the planning project, and forms the overall concept and general policy of the project planning.

Overall (comprehensive planning) - the project team integrates the customer's relevant resources and control capabilities based on the project planning positioning and overall policy, integrates the relevant factors according to the degree of correlation, and then uses professional tools for comprehensive planning and design creativity.

Method (Training Guidance) - In response to the planning and design results, the project team provides professional training and guidance to the customer, and informs them of the integration method of implementation resources and capabilities, so that the customer's staff can work in a complex environment. Effectively master the introduction of planning and design plans to ensure the implementation effect of the results plan.

FOVCOM has successfully applied for registration through the China Trademark and Patent Office in 2010, and is the exclusive intellectual property of Fuda·Fuwei. In addition, Fuda·Fuwei has also developed and created methods such as "Satisfaction Management Method", "Thinking Sketching Method", "Self-denial Method", "FQC Interactive Method", "Sansitang Training Method", "Fool-style Management" ” and “Talent ICU” and many other tools and methodologies.