1. What changes will be brought about by Amazon’s brand registration upgrade?

The specific changes that will be brought about after the upgrade are not clearly stated on Amazon’s official website. However, in March this year, some information revealed by Amazon Vice President Peter Faricy in an interview with the media may be able to illustrate this problem. According to media reports at the time, Peter Faricy said that starting from next month at the earliest (note: referring to April), brands can register trademarks and intellectual property rights on Amazon. Once counterfeit products appear, Amazon can remove the goods, and possibly Close the seller account.

Based on information from all parties, there are several changes that may occur after this upgrade:

(1) All brands can register trademarks and intellectual property rights on Amazon;

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(2) Successfully registered brands can mark counterfeit listings to facilitate Amazon’s removal of counterfeit listings and freeze counterfeit accounts;

(3) Shoppers, brands or Amazon can all Mark fakes through brand registration;

(4) Amazon provides brands with a project called "Transparency" that allows users to mark packages with codes so that shoppers can verify the purchased products based on official information. Double-check to verify the authenticity of the goods they purchase.

In addition, Peter Faricy said at the time that Amazon was preparing to implement a “brand registration” mechanism and had already entered the testing phase before. At the same time, it was stated that the new mechanism will be promoted online in North America and will not be charged.