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I want to create a brand of cosmetics myself, and then find a cosmetics company to OEM production, packaging, and finally I sell it. What procedures do I need?
first of all, you must have your own company and trademark.

registered trademark (category 3 cosmetics), business license (cosmetics are included in the permitted business), tax registration certificate and other qualifications;

Secondly, use these qualifications to find another manufacturer with production capacity and complete license number (production license, hygiene license, business license, organization code certificate, tax registration certificate) to sign the entrusted processing agreement.

the entrusted processing contract indicates the ownership of intellectual property technology (R&D formula), processing methods, etc.

the product is sent for inspection, and the product inspection report is obtained, and the product is put on record in the food and drug administration.

together with the manufacturer, go to the relevant departments to handle the entrusted processing record.

to find out this problem, let's understand it first. What we learned before, product cost = packaging material cost+internal material cost+service cost. The internal and external costs are easy to understand (outsourcing material costs, internal material paste costs). Service costs refer to services such as product planning, design, purchase of packaging materials, recipes, etc. These costs may be directly included in the internal material costs during ODM processing, and the product production costs include product filing costs, logistics and transportation, warehousing costs, etc.

OEM costs of cosmetics are so complicated that it is difficult to accurately calculate how much money is needed. I can draw a range and apply my own brand according to my own situation. I roughly count that if I want to make a series of products, the startup needs about 1 million, including products, labor, office expenses, marketing expenses and so on.

1. Cost of company registration and trademark registration

Under normal circumstances, the cost of company registration is about 2, yuan. If it is successful, the formalities can be completed within 5-8 working days. If you have a relationship, you can drag on the relationship to help. If you have nothing to do, you can find some third-party agents to register the company directly online.

Now many friends like to register Hong Kong companies. There are a few restrictions on the name of a registered Hong Kong company, and the total cost is about 5, yuan.

The trademark registration fee for cosmetics OEM products is about 1,5-2,, and the formalities can be completed in 3-5 working days. The TM mark will get the acceptance receipt in 1 working days, and the right to use the R mark generally takes about one and a half years. To be a cosmetics OEM, you only need to get an electronic receipt for trademark acceptance, which usually takes 2-3 months.

Second, the cost of packaging materials

Different suppliers have different requirements for the minimum quantity of packaging materials. Generally, the minimum quantity of aluminum foil bags is 3, pieces, glass bottles are 3, pieces, white (transparent) hoses are 5, pieces, colored hoses are 1, pieces, cartons are 5, pieces, and boxes of essential oils are 5, pieces. Dozens of special cartons can be made.

The production time of glass bottles is about 45 days, and the proofing time is 5-6 days. Aluminum foil bags and cartons are usually produced in 15 days, and many factories do not have aluminum foil bags and cartons before. This needs to be discussed with a professional. The hose production time is about 25 days, and the proofing time is 7-1 days. The production time of plastic bottles is about 2 days, and the proofing time is 7-1 days.

the above data are for reference only, and the specific quantification needs to be communicated with the packaging material supplier in detail. Novices don't know how to talk about it, but they can also hand it over to cosmetics manufacturers, but general manufacturers have to charge a certain value-added service fee, which belongs to ODM.

3. Product inspection and filing fees

The fees charged by different inspection machines are also different. Kangrong does not earn any fees from oem brands during the whole inspection process of cosmetics OEM products, and the general inspection fees are between 1,2 and 1,8.

Different products have different inspection fees. Generally, the inspection time is 7-1 working days, and the inspection pass rate reaches 99.9%.

The national cosmetic filing fee generally ranges from 8 to 1,2 yuan. Kangrong Group Co., Ltd. uniformly assists customers to go through the relevant formalities of filing and testing report, and the charging standard is the cost of each single product, and no other fees will be charged.

iv. internal material cost

internal material part, which is the part we are responsible for R&D and production. Kangrong Group focuses on the development direction of skin care products, cosmetics, cosmeceuticals, disinfection products and biological freeze-dried powder. The cost of cosmetic materials can be controlled by general customers. Determine the price according to the effect and the positioning of brand customers.

A considerable number of novice customers will often come to me and ask me, Manager Mo, how much do I need if I want a certain product?

actually, I often say, let's take a look at the train of thought first. Cosmetic OEM is flexible and can have many prices. It's not like selling some ready-made things, just haggle over the price.

OEM is equivalent to customization and class standardization services. We can recommend the mature formula to our customers and friends. If you are not satisfied, you can also let us sample according to your requirements.

in this way, the cost can only be the interval quotation. For example, the general efficacy of cleaning products may be tens of dollars a kilogram. Mask products are common between 4 kg and 1 kg in 8 yuan, and the price is relatively low, probably around 25 yuan. As for some products with special effects, they are all more than several hundred, such as our national cosmetic weight loss products, 18-5. There are all of them.

5. Processing fee and service fee

To make a cosmetic, just like assembling a component, it takes manpower and machine tools to combine scattered things. The processing fee is different according to the packaging structure of different products of different categories. The common processing fee involves disinfection, filling, code spraying, labeling, plastic packaging and other links. The processing fee ranges from .5-1.5 yuan, and the processing fee for complex products will be higher. Generally speaking, there is still a lot of room for negotiation in the processing fee of the factory, mainly depending on the amount of work done by customers. Because of the large quantity, workers will make perfect when they do it, and the cost of maintenance and machine wear will be shared. The bargaining power of the same product is completely different between the quantity of 1 thousand and the quantity of 1 million.

as for the service fee, it mainly involves design, packaging and planning. Different factories have different strengths, and the service fees charged are also very different. Large factories are rich in design capabilities and packaging materials resources, and the planning team is strong. Kangrong Group focuses on production and service, and its ability is above that of many peers, and the corresponding service fees also have certain threshold requirements.

the above is the approximate composition of a brand cost of cosmetics OEM, and the specific details depend on different products. Smart as you are, you already know that the cost composition of cosmetics OEM is the following formula:

Cosmetic OEM cost = registered company cost+packaging material cost+formula material cost+processing fee+service fee+filing fee+freight cost

What is the composition of cosmetic retail price? Product price = marketing fee+management fee+production cost+brand premium. Product pricing strategies are different. Many retail prices *(1%-2%)= production cost. Cosmetics industry is an industry that makes consumers beautiful. Brands will invest a lot of advertising expenses and hire celebrity spokespersons to establish emotional communication with consumers. Marketing expenses are advertising celebrity endorsements, grass planting content promotion and other expenses, which account for (3%-4%) of product price. Administrative expenses are produced by teams and products need to be sold.

there is a big difference between the cost of packaging materials and the cost of internal materials. The most important factors that determine the product cost are the quality of packaging materials and the price of minimum order quantity, and the efficacy and minimum order quantity of internal materials in the formula. The products are divided into:

facial mask

common skin care products, essential products for basic skin care, high-frequency consumables of facial mask, and many styles of facial mask. The main problems to be solved are emergency hydration, huge demand and many functions. Common ones include whitening, oil control, pore shrinkage, lifting and firming, and repair after sun exposure, etc. There are also differences in mask styles, such as patch mask, mud mask, tear mask, soft membrane powder, jelly mask and cream mask. Take the common patch mask as an example, the OEM usually orders 4-5 thousand tablets, and many factories order 3,-5, tablets. Large factories not only consider the order quantity but also the brand processing strength. The first order quantity will not be too high, about 5, to 1, tablets, and the later order quantity will be required. The price of the inner material has a great relationship with the efficacy of the formula. The basic price of hydrating the branded mask is 2-4 yuan /kg, and the quality efficacy category is 5-8 yuan /kg. The inner material of the mask in 1 yuan is very high-end. The price of the inner material of the sleeping mask ranges from 3-8 yuan /kg, which is mainly based on the requirements of the functional customers.

regarding mask packaging materials, the minimum order quantity of mask aluminum foil bags is about 3, pieces, and the factory will quote a high price for 1, pieces of mask bags. The mask cloth depends on the style. Tencel film cloth, silk film cloth and bio-fiber mask are very different, and 1, pieces can also be ordered. The price ranges from .2 to .5 yuan, and the minimum order quantity of color boxes is not very high. There are also many factories to pick up 1 boxes, usually 3-5,.

The price of hydrating and moisturizing mask is equivalent to 1-2 yuan/piece = aluminum foil bag+mask cloth+color box /5+ assembly fee+filling fee

The price of functional mask is equivalent to 1-2 yuan/piece = aluminum foil bag+mask cloth+color box /5+ assembly fee+filling fee

(Note: some masks are very cheap and have 3 cents. )

facial cleanser

facial cleanser and facial cleanser are common facial cleansing skin care products, and the products are usually not expensive. The common cleaning products on the market include facial cleanser, facial cleanser, facial cleanser foam, facial cleanser gel, facial cleanser powder, facial cleanser beans, facial cleanser Mu Si, etc., and their functions are divided into whitening, controlling oil, shrinking pores, removing blackheads, etc. As the first step of skin care, add.

for the processing of facial cleanser, the minimum order quantity of manufacturers is slightly higher than that of cream, ranging from 5kg to 1kg in small factories to 5kg in large processing enterprises. Most of facial cleanser is 1g and 12g. Only 1kg can fill 1 bottles, and 1kg will fill 1 bottles, which is actually very low.

facial cleanser = inner material+hose+color box

The structure is very simple. The price of inner material is slightly different according to the price of different types of facial cleanser, and the prices are not very expensive. The price of amino acid facial cleanser is around 6 yuan, the price of soap-based facial cleanser is around 3 yuan, and Mu Si is also very cheap. The hose ranges from 1 yuan to 2 yuan. The main reason is that the bottle cap is about 1 yuan, and the bottle price is monochrome or a few layers.

Toner

Toner is a general term, including toner, toner, astringent water, balance water and skin activating water. After cleaning, it plays a role in caring skin, laying the foundation for cream essence, and mainly plays a role in moisturizing, cleaning and controlling oil. The product structure of cosmetic water is also very simple, and the price is equally simple. For a dozen dollars, the anti-allergic products will be higher, or even hundreds, depending on the claimed concept of the product and the content of effective active ingredients.

facial cleanser = inner material+glass bottle, aluminum jar bottle+color box

The glass bottle is about 3 yuan, the color box is about 1.5, and the inner material is about 1-2 yuan.