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Louis Vuitton’s Life Story

As a famous luxury brand (Louis Vuitton), Louis Vuitton was founded in 1854 and is now part of the French Moet Hennessy LouisVuitton Group, which specializes in high-end luxury goods. When Napoleon II ascended the throne, the expansion of France's territory aroused Empress Ougenie's interest in traveling to Europe. However, the fun of traveling is often greatly compromised by some small problems - those gorgeous clothes never stay properly in the suitcase. The poor boy Louis Vuitton relied on his own craftsmanship to cleverly tie the Queen's clothes into the suitcase. Because of this, Louis, a young man from the countryside, quickly gained the attention and trust of Queen Ujieni. In the process of serving the Queen, the joys and sorrows of the travelers attracted the attention of Louis Vuitton. At that time, the revolution in transportation was in the ascendant, and taking the train became the most fashionable choice for travelers. However, this also brought them a lot of trouble: either the suitcases would wrinkle their clothes, or their luggage would be damaged again and again in the bumps of the train. fall. Louis Vuitton believed that he could relieve more people from the worries of travel, so he ended his service to the palace in 1854 and founded his first leather goods store in Paris. The main product was flat-lid luggage. Founder Louis Vuitton's first career was packing luggage for celebrities and aristocrats when they traveled. He witnessed the invention of the steam train and the development of steamship transportation. At the same time, he also deeply understood the difficulty of folding the domed suitcases at that time. As a result, Louis Vuitton revolutionized the creation of flat-top leather trunks and opened its first store in Paris. His design was soon copied, and flat-topped square trunks became a trend. Louis Vuitton's suitcases were first paneled with gray canvas. In 1896, Louis Vuitton's son George used the abbreviations L and V of his father's name and a floral pattern to design a monogram stamp that is still famous in the 21st century. Monlouisvuittonogram Canvas style. [2] During World War I, Louis Vuitton switched to making stretchers that could be folded into military suitcases to meet the needs of the time. After the war, he concentrated on making suitcases and won the favor of many celebrities, with a steady stream of orders. By the time of Louis Vuitton's grandson, Gaston, products had reached the pinnacle of luxury, creating special-purpose boxes. Some were equipped with tortoiseshell and ivory combs and mirrors, and some were equipped with tortoiseshell and ivory brushes and mirrors. sterling silver crystal perfume bottle. Louis Vuitton will also tailor-make a variety of products for individual customers at their request. A full century has passed, and the monogrammed canvas bag printed with the unique pattern of the "LV" logo has become a fashion classic along with its rich legendary color and Athenian design. Over the past 100 years, the world has experienced many changes, and people's pursuits and aesthetic concepts have also changed accordingly. However, Louis Vuitton not only has an outstanding reputation, but also maintains its unparalleled charm today. Perhaps it is this charm that attracts countless top designers in the world. To celebrate the 100th anniversary of the birth of the monogram logo, Louis Vuitton's president Yves Carcelle decided to invite seven well-known avant-garde designers to design new styles of bags with the monogram logo after three years of consideration. The seven designers are: Azzedine Alaia, Manolo Blahnik, Romeo Gigli, Helmut Lang , Isaac Mizrahi, Sybilla and Vivienne Westwood. This box made of "Trianongrey" canvas soon became the first choice item for the traveling aristocrats of Parisian upper class society. Four years later, Louis Vuitton expanded its leather goods store and established its first factory in Asnières, a suburb of Paris. During this period, the design and production processes focused more on solving practical problems of travelers. Based on practical design concepts, Louis Vuitton continued to deepen its fashion and professionalism. In 1871, Louis Vuitton opened a new store on Scribe Avenue; in 1875, the branch opened in central London.

The company's development provides a more solid foundation for product innovation: the brand's classic product, the hard suitcase, was born in 1889. It adapts to the bumps of long-distance travel and brings travelers the peace of mind and comfort they need most - so far, it has It’s all the pride of Louis Vuitton. Louis Vuitton's son, Georges L. Vuitton, inherited the family tradition of ingenuity and showed his talent for small inventions. In 1890, he invented the special lock "5-tumbler" - its characteristic is that only one key can be used to open the Louis Vuitton suitcase owned by the customer, preventing travelers from tying a lot of trousers on their pants. Key trouble. Just as Louis Vuitton was gradually establishing its brand image, its success was stolen by greedy imitators. However, this further stimulated George Vuitton's creativity - in 1896, he printed the famous "LV" trademark on Monogram canvas, which made Louis Vuitton begin to inject people's concepts as a brand symbol. Excellent brands are always full of inspiration for the future. The development process of Louis Vuitton is an appropriate interpretation of this sentence-the lightweight and flexible Steamer travel bag was launched in 1901 and became the pioneer of future handbags; eight years later, Vuitton The Den family used silk and wool to make Kashmir travel blankets, which became the forerunners of scarves and quilts in later generations. In 1914, Louis Vuitton's dream store finally became the largest travel leather goods store in the world at No. 70, Champs Elysées in Paris. To celebrate the 150th anniversary of Louis Vuitton in 2008, two specially made oversized suitcases were placed on both sides of this building, which was stunning. In February 1998, Louis Vuitton's first flagship store in the world opened in Paris, and then the second one also opened on Bond Street in London. In August and September of the same year, the third and fourth flagship stores opened in Osaka, Japan and New York, the United States respectively. The business scope of each store includes Louis Vuitton's traditional luggage series, Louis Vuitton's latest men's and women's ready-to-wear series, and men's and women's shoe series. In 1999, Louis Vuitton opened a flagship store in the Landmark Plaza in Central, Hong Kong, covering an area of ??6,600 square meters on two floors. The store stocks Louis Vuitton's full line of high-quality leather goods, including suitcases, travel bags, and leather goods. Handbags, small leather goods, pens and new men's and women's fashion and leather shoes series, etc. We also provide private leather goods customization services. For 150 years, the Louis Vuitton brand has taken the "travel philosophy" of advocating refinement, quality and comfort as the basis for design... The name Louis Vuitton has now spread throughout Europe and has become the most popular brand of travel goods. A symbol of sophistication.