Hello everyone, I only see his writing, but not his ambition and writing. Let’s get straight to the point:

First of all, Porsche should be positioned higher than first- and second-tier ordinary luxury brands such as Mercedes-Benz, BMW, Audi, Cadillac, Volvo, and Lincoln.

Secondly, it is lower than Rolls-Royce, Bentley, Ferrari, Lamborghini McLaren and other luxury luxury brands.

Finally, it should be a top luxury brand in the same echelon as Maserati, the original Maybach, and the current Maybach S-class.

Some people may want to talk about price, so let me talk about price comparison. Mercedes-Benz's S450 and BMW's 750 can also be regarded as top luxury models. But from the brand positioning and marketing, it is indeed clear that Porsche and Maserati are higher-end. Is it because they sell less?

PS: I believe there are some of you who have different opinions from me. You can write your opinions in the comments.

If you agree, I hope you can pay attention to "Zhi and Wen", let us "fight" cars together and talk about our respective opinions...

Porsche's The grade is higher than BBA and lower than Niu Mullen. Maserati, Lotus and Aston Martin are in the same grade.

The sales of Porsche sports cars all depend on the 911. It belongs to the mid-to-low-end bridge car market and is suppressed by the Mercedes-Benz S, BMW 7 Series, and off-road vehicles such as Land Rover, Range Rover, and Mercedes-Benz G. If Porsche did not have the 918, it would be just a second-rate brand, but in China The sales volume is acceptable, but it does not mean that it is recognized by North America and Europe. Just like Audi cannot do as well as Cadillac, Lincoln and Lexus in North America. Overseas, the price in Europe and the United States belongs to a mid-range super brand. The Chinese market belongs to a luxury brand. After all, where is the price of all imports?

Porsche was originally a supercar brand that was on the same level as Ferrari and McLaren, slightly higher than Lambo. Because Lambo lacked technology and was not good at business, it had been acquired. However, after 2000, it began to take the low-end route and produced the popular Cayenne, Panamera, and Macan. These three cars were actually the replacement of Volkswagen and Audi with the design and tuning of Porsche. The market response was strong, and the optional equipment and prices were increased, making a profit. It has made a lot of money, both in terms of profit and market value, it has surpassed Ferrari by a lot, and is much higher than Lambo McLaren, let alone Martha Martin. After making money, Porsche launched mass-produced cars such as the 911gt2rs and 918. In terms of technology, Porsche is no less powerful than Ferrari McLaren. To sum up, in the field of family cars, I think Porsche is stronger than BBA Martha Land Rover Lexus and weaker than Bentley Rolls-Royce Maybach. In the field of sports cars, the 911 model is lower than the entry-level model of Ferrari McLaren Lambo. The performance of the high-end 911 is not weaker than that of other supercars, but the appearance design is not as impressive. It gives ordinary people the feeling that it is slightly lower than Ferrari. McLaren, Lambo, are on the same level for professionals, or even stronger.

I prefer to say that Porsche is in a class of its own. It is obviously more advanced than BBA, but how much worse is it than Niuma? The performance and mechanical quality are not bad at all, but due to the long product line and low entry price, the brand is not as good as the best.

No brand can arrange its sedan, SUV and sports car business in such a coordinated manner.

Porsche can give you the performance that Niu Ma can give you at a lower price. Performance that bba cannot give you, Porsche can give you at a higher price.

Porsche is in a class of its own, and certainly a weird brand. In terms of brand positioning, Porsche is indeed a "super luxury brand"

In terms of brand positioning, Porsche is a brand that goes beyond luxury brands. As far as the brand layout within the Volkswagen Group is concerned, the sequence is Volkswagen sub-brand-Volkswagen brand-Audi-Porsche-Lamborghini. Of course, there are actually more luxurious executive-level models like Bentley online. In addition, the positioning of its own brand value is higher, and the Porsche brand is at a higher level than the BBA we usually recognize.

If you don’t know why it is a super luxury brand, you can look at it from the following aspects

Model pricing range and model type distribution

As far as the Porsche model series is concerned, half of them are It is mainly a sports car, and the other part also has luxury as its basic characteristics. For example, the classic 911 series, the price range starts at one million, and it is absolutely outstanding in terms of sportiness. Although it is not as good as some supercar brands, it is not weak either. Secondly, the most basic models in the pricing range also start at 500,000 yuan, which is enough for ordinary luxury brands to buy a model with relatively good configurations, so these two aspects can highlight Porsche's brand positioning.

Brand history and racing experience

The history of the Porsche brand goes back a long time, and the name Porsche also comes from a large family. They not only have outstanding achievements in car design Contributions have also been made to the development of vehicle performance and technology through various automotive events. Moreover, the current events that Porsche participates in are mainly based on various venues and street events, as well as some rally and endurance races, and they have also achieved a lot of good results. This also has a certain practical effect on the brand value. influence. As for the luxury brands we are familiar with at present, they basically focus on civilian cars, with only a small number of extreme sports models as choices for market segments. Therefore, Porsche also has special brand value significance in this aspect.

Favorability of users in the global market

As far as the global market is concerned, Porsche’s sales share is increasing in 2020. Even under the influence of the epidemic, it can still be sold in every car except Europe and every country. The market outside the week has achieved further improvement. 270,000 vehicles were sold throughout the year. Porsche's development momentum in the Asia-Pacific, Africa and the Middle East regions continues to improve. The delivery volume of new cars throughout the year reached 121,641 units, an increase of 4% over the same period of the previous year. Especially in the Chinese market, the increase reached 3%, which is also the market where Porsche models consume the most. Therefore, the vast majority of young people may not be as interested in some classic supercars or unpopular performance cars as timeshares, but for Porsche, the recognition is very high. You can see how much everyone loves it.

No class. Now in Beijing. Either you drive a cow or a horse. McLaren. Bentley Rolls Royce. The other is one in my eyes