Baojun is an independent automobile brand founded by SAIC-GM-Wuling in 2010. The origin of the Baojun brand is: the original meaning of "Jun" is Liangju, and Baojun is the most favored Liangju. The Baojun brand is a passenger car brand based on SAIC-GM-Wuling's accumulation of more than 20 years of vehicle manufacturing experience and the essence of eight years of joint venture operations. It fully integrates the advantages of SAIC, GM and Wuling, and strives to create a brand suitable for global emerging markets. The trademark pattern design of the Baojun brand is consistent with the sound and shape of the brand name Baojun. With "horse head" as the main element of the brand logo, it highlights the creative concept of combining traditional Chinese elements with modern composition forms, fully embodying "optimism, enterprising, steady Reliable, smart and confident” brand spirit.