Registered trademark right, also known as the exclusive right to use a registered trademark, is a relatively mature form of trademark right. It is a right determined by national laws, and it is the main object that is clearly protected by national laws. Registered trademark right means that the obligee not only owns a trademark in fact, but also has been legally recognized by the state and society. Compared with unregistered trademark rights, registered trademark rights are easy to be protected by national laws and even international laws, and have the characteristics of consciousness, stability and exclusivity.

the application for trademark registration can be directly handled by the Trademark Office of China Administration for Industry and Commerce in Beijing, or it can be entrusted by a professional trademark agency. If the applicant is a foreigner or a foreign enterprise, it shall entrust a foreign-related trademark agency designated by the State Administration for Industry and Commerce. In Shanghai, there are trademark agencies in all districts. The agency fee (including the application fee) for trademarks, if you apply in the name of a domestic legal person or individual, it will cost about RMB 2, per piece; It costs about $3 each to apply directly in the name of foreign businessmen. It generally takes 12-14 months from inquiry, application, acceptance and announcement to the issuance of a trademark registration certificate. China's Trademark Law stipulates that the validity period of a registration is 1 years, and the obligee can renew it continuously to extend the right indefinitely. For a registered trademark, the ownership can be transferred by contract, but the exclusive right to use a trademark can only be obtained after the application, announcement and other procedures and the approval of the Trademark Office of the State Administration for Industry and Commerce. It should be pointed out that well-known trademarks and well-known trademarks are not registered.