Trademarks play a very important role in protecting enterprises.

1. Trademark is an information resource and has the function of transmitting information.

First of all, a trademark is a symbol of a product. Its appearance first indicates the source of the product, conveys information about new products to consumers, and plays a role in creating consumption, stimulating and guiding demand.

Secondly, any trademark represents the inherent quality and standard of the specific product to which it is attached, indicating to some extent the quality responsibility that the producer or operator should bear for the product, thereby ensuring Consumers can use trademarks to select and identify products among competing similar products.

Trademark is an information resource that has the function of creating value. Through extensive publicity of the trademark, it becomes known to consumers, opens up the market, and brings benefits to the enterprise.

2. Trademark is a concentrated expression of corporate image and reputation.

Enterprises display their image and credibility to consumers through specific features such as the distinctiveness and novelty of trademarks, deepen consumers’ impressions of their products, attract consumers’ attention, and stimulate consumers’ desire to purchase. And then achieve the ultimate goal of expanding product sales. At the same time, a good brand image can also enhance consumers' loyalty to the trademark and encourage consumers to make repeated purchases. Therefore, the higher the visibility of the trademark, the better the image and reputation of the company.

3. Trademark is an intangible asset of an enterprise and an important intellectual property.

Trademark embodies the wisdom and labor of production enterprises and is an important intellectual property; it is an intangible property that generates profits all the time. Therefore, business operators must pay attention to this special role of trademarks, try to give the product a good name, widely publicize the product trademark on the premise of reliable quality, increase the visibility of the product trademark, thereby promoting product sales and consolidating its market status. As brand awareness increases, the value of trademarks and their value-added functions are immeasurable. Therefore, companies must be careful not to give up the brand of their products easily, otherwise, it may bring many unnecessary losses to the company.

4. Trademark is a sharp weapon for enterprises to compete in the market.

Trademarks are a stepping stone for enterprises’ products to enter the market, and competition is an inherent economic law of the market economy. If an enterprise wants to remain invincible in the competition and improve and expand its market share, it must adopt various forms of competition such as price, promotion, trademark, advertising, marketing promotion, public relations and other forms of competition. Modern enterprises often adopt non-price competition methods to build brand awareness through trademark advertising, so that products can enter the market smoothly. At the same time, relying on the popularity of trademarks, enterprises will continue to forge ahead, continuously improve product quality, increase the added value of products, consolidate existing market shares, and continuously expand market share to occupy an advantageous position in the competition.