People depend on clothes and horses, and registered trademarks are an important symbol of corporate brand recognition. Registered trademarks can safeguard their legitimate rights and interests and avoid infringement by other businesses and individuals. Proper trademark registration can avoid the infringement of the same trademark name in the same industry and similar industries, so as to better protect the corporate image. However, with the combination of Chinese characters, more and more trademarks are registered, and the probability of encountering similar trademarks is increasing. Now I will share with you what to do when enterprises encounter similar trademarks.

Before setting up an enterprise, we should follow the idea of trademark first. When registering a trademark, enterprises should generally pay special attention to the following situations:

1. Naming stage of registered trademarks

Generally speaking, trademark inquiries are needed before trademark registration to see if it is similar to the previously registered trademarks. If you really need the same word mark, you can query the unregistered categories, or modify the graphic design and other means to achieve the effect of being significantly different from the previous trademarks and avoid the registration failure caused by trademark approximation.

2. Announcement stage of trademark preliminary examination

If the trademark transfer is rejected by the Trademark Office on the grounds of trademark similarity in the preliminary examination stage, the trademark registrant may file a review with the Trademark Review and Adjudication Board within 15 days after receiving the rejection notice. Because there are inevitable subjective factors in the artificial examination of trademarks, it is inevitable that there will be misjudgment of trademark approximation, and the Trademark Review and Adjudication Committee has a more rigorous and objective examination process during the reexamination, so rejecting the reexamination is one of the effective ways to solve the trademark approximation.

3. Trademark announcement stage

There is a three-month announcement period after the first trial of a trademark is passed. If a prior obligee raises an objection on the grounds of trademark similarity during the announcement period, the Trademark Office will conduct an audit after the objection (announcement) period ends. If the objection is successful, that is, the trademark applied for registration is declared invalid by the prior trademark holder on the grounds that the trademark is similar, the trademark applicant may apply to the Trademark Review and Adjudication Board for an objection review within 15 days after receiving the notice.

4. After successful trademark registration

after obtaining the trademark registration certificate, if it is found that the trademark applied by others is similar to the registered trademark, that is? Trademarks are approximated? . You can raise an objection or cancel the application to the Trademark Office during the announcement period of others' trademark application, so as to effectively protect your trademark rights.

the trademark registration of an enterprise is a complicated matter. If you are not careful, you may face the risk of being opposed or rejected. If you want to avoid trademark similarity in trademark registration, you can choose a professional agency, which can greatly save your time and economic costs. Trademark registration of approximate trademark