A few days ago, someone asked me to open a store in Tmall, but their brand name is in English. I wonder if I can open it? As e-commerce is getting hotter and hotter, especially after the impact of this epidemic, many offline stores have also begun to move online, opening online store sales. In particular, many businesses want to open Tmall stores, but little is known about Tmall's entry requirements, especially about trademarks. In fact, regarding the trademark, Tmall's request is very simple, with only two points.

First, we will not accept applications for brand opening without obtaining the notice of trademark registration or trademark acceptance issued by the Trademark Office of the State Administration for Industry and Commerce (except for some categories of imported goods);

Second, Tmall does not accept applications for the registration of pure graphic trademarks, because such trademarks cannot name the store name and the store domain name.

So, if your trademark is in English, you can settle in Tmall. However, Tmall has different requirements on whether the trademark it holds is an R mark or a TM mark. If it is a brand flagship store or a specialty store, 1, yuan with a TM mark is all 5, yuan for the R mark.

if it is a franchise store, 15, yuan with TM trademark is all 1, yuan with R trademark. So before entering Tmall, we'd better prepare an R trademark. So in what forms can trademarks be obtained?

first, you can register your own trademark, which is cheap, but it takes a long time, and there is a risk of registration failure, so it is suitable for merchants who are not in a hurry to settle in Tmall.

the second is to buy a trademark, which can be used after purchase, and it is an R trademark, that is, the price will be more expensive than the registered trademark, but the risk is lower, which is very suitable for merchants who want to settle in Tmall as soon as possible.

Therefore, the key to registering English trademarks in Tmall is to have an R trademark or a TM trademark. If you don't have it, you can find a professional organization, such as Bajie, to help you register or buy it, which is highly professional and low risk. Buy a trademark to settle in Tmall, settle in Tmall store, settle in Tmall conditions