Many regions adapt to local conditions and explore local specialty products to focus on operations, such as "Lanzhou Beef Ramen", "Jinhua Ham", etc.
In recent years, the brand influence of Jiangsu Huaian’s landmark products has increased year by year, leading the country’s prefecture-level cities with 126 “landmarks”. These highly valuable "geographical indication trademark" products have become a "golden key" to a beautiful city, a strong enterprise and a wealthy people.
Huai'an has held city-wide trademark and brand strategy work conferences for many years in a row, made special arrangements, formulated and promulgated the "2017-2019 Trademark and Brand Strategy Three-Year Action Plan", and included the development goals of geographical indications and trademarks in the overall economic and social development Planning and quality are key tasks for building a strong city and a national innovative city. The municipal government signs a letter of responsibility for development goals with each county every year, and strives to promote the work of geographical indications and agricultural product trademarks from departmental actions to government work. Be the first in the province to set up financial subsidy funds, and provide rewards of 800-2,000 yuan for each registered trademark and 10,000-100,000 yuan for each geographical indication trademark.
How much is a geographical indication trademark worth? Huai'an has 126 to help rural revitalization
The city conducts inspections, sorting out, registration and registration of "famous, special, high-quality, rare" agricultural and sideline products with origin characteristics, establishes an incubator, and implements stepped cultivation. Jointly formulate management methods for the use of Huai'an rice and other landmarks, conduct unified management, and ensure quality. Geographical indication trademarks have gradually achieved broad coverage and large volume, with products covering six categories including grain, aquatic products, vegetables, livestock and poultry, and related industries have also expanded from scattered "bonsais" to beautiful "landscapes".
In 2018, Xuyi lobster achieved online sales of 100 million yuan! In line with the development trend of "Internet +", Huai'an has given full play to the leading role of big data, digital marketing, and intelligent advertising in the cultivation of landmarks, focusing on extending the "online and offline" registration, application, and protection baselines of geographical indications, and promoting cooperation between landmark brands and the Internet. A win-win situation. We have organized 27 geographical indication agriculture-related industry associations and enterprises to engage in investment promotion and docking with Taobao’s China Huai’an Pavilion and Suning.com, and successfully held Huaian’s first landmark agricultural product enterprise and Internet enterprise hand-in-hand action conference.
Focus on historical heritage and promote the integration of landmarks and historical and cultural heritage. Huai'an is a national historical and cultural city with rich cultural heritage and long history. It has unique cultural "gold mines" such as the city of canals and the hometown of gourmet food. Deeply explore the Grand Canal culture, Journey to the West culture, red culture, Huaiyang cuisine culture, opera culture and other special cultural resources, focusing on developing regional public brands based on celebrities, famous sceneries, famous books, famous towns, famous dishes and other resources , to further build Huaian’s urban cultural brand.
If a geographical indication trademark can be created locally, it will be very conducive to the promotion of local real estate, effectively protect the unique customs and culture, and help promote the development of local related industries.