Now when we go out shopping, we will see many brands of tea shops in the shopping mall, but it is not easy for these tea shops to make their own characteristics. There is such a brand, which accounts for 7% of the local social share, and that is Modern China Tea Shop in Changsha. Almost every few steps in the local area can see one, which has become a label of Changsha.
All people who travel to Changsha will definitely not miss this milk tea, but the popularity of this brand has also caused many businesses to imitate it. Similarly, many brands such as tea, beauty and color have appeared, and this brand has been copied. Generally, they will choose to make very small changes in the appearance and name words of well-known brands, which will cause many consumers to have the illusion and confuse the two brands. Choosing a plagiarized brand out of wrong cognition is very harmful to the original brand.
Previously, in variety shows, some stars thought that Tea Beauty was Modern China Tea Shop and bought it. Many fans pointed out that this brand was an act of copying other people's brand logo. The star also expressed his apologies on the platform. In view of these situations, many consumers called on Modern China Tea Shop to sue these plagiarists to protect their rights. Previously, the boss in Modern China Tea Shop said that he had not made too much profit, so he would wait until he made more money before carrying out relevant rights protection.
Now he has made considerable profits, so he will sue these entrepreneurs who copied his brand to protect his rights and interests. China's laws clearly stipulate the protection of intellectual property rights such as trademark rights and patent rights. Infringements against such trademarks are common in society. Therefore, many entrepreneurs must respect other people's original works while starting their own businesses, and build their own brands instead of blindly copying and following others' successful brands. If consumers find that what they buy is fake, it will also cause some damage to the reputation of the enterprise.