The current football shoes owned by Adidas include: Falcon Predator series, F50adizero series, Berserker nitrocharge series, Sakya pathiqe series, new woven technology primknit series and the classic Copa Mundial and his " Heir to the Gloro series, and the freefootball series of small-field football shoes that Adidas has been trying.

Excluding the four major series and Copa, X15 and ACE15 should be Adidas’ flagship products. X-speed shooting forwards, wingers and full-backs are mostly used mainly for shooting breakthrough speed. ACE technical midfield masters are also commonly used as defenders and goalkeepers, mainly for passing defense and dribbling. Messi is specifically designed to use X is an upgraded version that adds a few ACE functions to the template and has more elements.

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Adidas’ main competitors are Puma and Nike. In August 2005, Adidas announced the acquisition of one of its rivals, Reebok, for US$3.8 billion. The acquisition will help grow its market share in North America and promote its position in competing with Nike in this field. Adidas ranks second behind Nike in terms of market share of sporting goods. The slogan on Adidas' trademark is: "Impossible is nothing".

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