Located at No.735 Huai 'an Road, Jing 'an District, Shanghai. "White Rabbit" is known as "the first toffee in China" and was born in 1959. In that year, "White Rabbit" toffee became a gift product for the 10th anniversary of the founding of the People's Republic of China, which is the best memory of many children born after 1960s and 1970s. White rabbit toffee is a famous brand in China and a well-known trademark in China. Its products are distributed in more than 40 countries and regions around the world, and it has become an enduring public darling in the international market. It has been rated as a special tourist food of Shanghai White Rabbit toffee Guanshengyuan Factory, a time-honored brand in China and a famous export brand in Shanghai.