Access Principle Tmall will implement access according to the following principles:
(1) According to its own business strategy and actual situation (including business objectives and status quo, brand demand, service level and other factors), Tmall can give priority to choosing businesses that are more suitable for Tmall positioning and can better serve buyers.
(2) Tmall will update the access principles and related standards from time to time according to the relevant national regulations, the development trends of various industries and the needs of buyers, and the contents announced when the merchants actually settle in shall prevail.
Settlement process and conditions
Entry process: merchants must complete the deposit, annual software service fee (hereinafter referred to as "annual fee"), product release and other links according to Tmall's investment entry process before they can successfully enter; If the designated link is not completed within the time limit, the residence application is invalid and needs to be re-applied.
Access conditions: Tmall has certain access conditions for businesses applying to settle in, such as enterprise type, name and brand. For details, please refer to the "Tmall Entry Standards"; At the same time, businesses applying to open different types of shops and operate different types of goods need corresponding qualifications. Please refer to the business access requirements page for details. In the subsequent actual operation process, merchants should abide by the Measures for the Management of Tmall Store Operation Qualification and continue to meet the Tmall Store Operation Qualification Standards.
To apply for a new brand or category for business expansion, it is necessary to meet the list of goods that Tmall allows cross-category business, and submit the qualification review as required. For details, please refer to the rules for applying for a new brand by Tmall Store and the rules for applying for a new category by Tmall Store.
Business norms Businessmen should abide by the business norms of their industries. When entering special markets or selling special commodities, special business norms corresponding to special markets and special commodities shall be observed.
Merchant assessment merchants must participate in the assessment in accordance with the requirements of Tmall merchant assessment standards. Upon the expiration of the assessment period, if the merchant fails to meet any of the assessment indicators, it cannot continue to operate in Tmall.
During the operation of the platform, businesses that change their entities can apply to change their store operating entities if they meet certain conditions. For details, please refer to the rules for changing the business entity of Tmall Store.