(1) Implement the guidelines, policies and regulations of the national brand building system, organize research on brand building laws and theories, and promote the formulation of relevant laws and regulations.

(2) Carry out investigation and research on the development status of domestic and foreign brand building, organize the formulation of development plans for my country's brand building, dynamically analyze the development trends of Chinese brands, track the quality status of brand enterprises and famous brand products, and make decisions for government departments Provide advice.

(3) Responsible for the work related to brand evaluation and international standards, actively carry out international cooperation and exchanges, cooperate with the three major international standardization organizations ISO, IEC, and ITU, and undertake the coordination and liaison for the formulation and revision of international standards for brand evaluation , carry out friendly exchanges, academic exchanges and economic and technological cooperation between relevant international brand evaluation institutions, learn from the brand building experience of developed countries, and promote my country's excellent independent brands internationally.

(4) Accept the entrustment of relevant government departments to organize brand evaluation and brand authorization work; carry out brand filing, establish a national brand information platform, and publish brand evaluation results; participate in the supervision and inspection of brands by relevant administrative departments .

(5) Provide brand business consulting and value-added services to enterprises, and guide enterprises to enhance brand value and effects.

(6) Accept the entrustment of relevant government departments to undertake the review of evaluation institutions and the assessment of evaluation personnel; organize the education and professional ability training and qualification identification of brand managers; carry out the work of brand practitioners (including brand design, Brand planning, brand cultivation, brand management, brand marketing, brand evaluation and other fields) education and training work to improve the brand building quality and capabilities of enterprises and employees.

(7) Undertake domestic and foreign academic activities; organize major brand events, brand enterprise exhibitions, and brand theme forums; strengthen contact and collaboration with relevant domestic groups and experts; carry out friendly exchanges and international brand building cooperate.

(8) Carry out brand self-discipline management, promote brand protection, assist members in rights protection activities, and safeguard members' legitimate rights and interests; expose and criticize illegal activities that damage corporate brands through relevant media.

(9) Manage the publication and distribution of "China Brand" magazine and operate it in accordance with the relevant regulations on magazine management.

(10) Accept the entrustment of government departments and members, undertake technical and transactional work related to brand building, and carry out related service work.