how much is a Chinese domain name worth? In April last year, Google, the world's most famous search engine company, spent $1 million to "redeem" the registered "Google.cn" (Google China), setting the highest transaction price for Chinese domain names.
the "sky-high price" transaction of "google.cn" has made many investors see the great value and return space of Chinese domain names. The reporter found through the quotation of Chinese domain names on domestic trading websites that the first round quotation of Chinese top-level domain names in the secondary market generally ranges from 1, yuan to 5, yuan, and some high-priced varieties exceed 1, yuan. According to the reporter's rough statistics, more than 8% of Chinese domain names in the secondary market are associated with well-known enterprises, brands and products.
when inquiring about the domain name registration website, the reporter found that the Chinese domain names of many well-known enterprises in our province have been registered, including "Hongdou.cn", "Jincheng China", "Yurun.cn", "Suning China" and "Dongheng China". However, to the reporter's surprise, most well-known manufacturers actually said that they knew nothing about it.
for enterprises with well-known trademarks, the maintenance cost of intangible assets is very huge. Once the corresponding Chinese domain name is registered, enterprises must pay a considerable price if they want to take it back. The person in charge of Nanjing Lansha Information Technology Co., Ltd., who has been engaged in domain name registration for a long time, revealed that if an enterprise wants to take back the registered Chinese domain name through legal or arbitration, it will cost at least tens of thousands of yuan for arbitration and identification, but it is not certain to win the case, and repurchase is often a realistic way for these enterprises to use their Chinese domain names on the Internet.
It is understood that the unified quotation for the registration fee of Chinese domain names by major domain name registrars in China is 28 yuan per domain name every year. Even if it is usually calculated by one-time registration for five years, the registration cost is only 1,4 yuan. In this sense, the registrant can easily get tens of thousands and hundreds of thousands of "benefits" as soon as he changes hands, which can be described as "one profit at a time" compared with the investment. At present, most domain name registrars can register Chinese and CN domain names for personal agents, and cybersquatters known as "corn bugs" only need to pay a small agency fee. People familiar with the matter told reporters that because it is difficult to dig out the domain names with investment potential for ".．com" domain names, most "corn bugs" have begun to dig out the rich "treasures" in Chinese domain names. According to statistics, at present, if Chinese top-level domain names are not renewed or deleted for other reasons, they will be squatted by' corn bugs' within an average of 4 minutes.
Professor Xu Lizhen, director of the Computer Application Technology Research Office of Southeast University, thinks that the best way to invest in cybersquatting in Chinese domain names is through creativity. He believes that whether the registered domain name really has industry characteristics and whether there will be new technologies to replace the current domain name system in a few years may affect the return on domain name investment.
The expert said that cybersquatting on Google is only a case, and the real domain name investment is to find valuable names by eyes. In fact, transactions rarely happen through cybersquatting on other people's domain names. From the reality, there are certain risks in cybersquatting of domain names of famous enterprises. With the improvement of relevant systems, cybersquatters may even pay huge compensation for this, so the feasible way of domain name investment should be marketing on the basis of independent creativity. "At present, investors who have successfully registered Chinese domain names of famous enterprises can actively help the brand to promote its products and image, and seek to negotiate and transfer with enterprises on the basis of increasing visits."