At present, there are hundreds of rights protection and price control companies in China. If a brand wants to find a right protection and price control company suitable for its own brand, it only needs to follow the following standards:
First, the size of the company.
The overall size of a company is a very important factor to judge its strength. At this stage, rights protection companies are distributed all over the country, and their strength is uneven. Many new small companies have sprung up. Such a new company can only practice with some cooperative brands in order to develop. In the process of handling, it is inevitable that the brand management and control needs cannot be completed because of the influence of handling experience, thus wasting the brand management and control funds and the best management and control time. Generally, medium and large service companies are selected, and the follow-up service and effect will be more guaranteed. After four or five years of growth, Baibo Intellectual Property has become a leader in third-party price control service companies, and its scale is still expanding.
Second, professionalism.
The professionalism of any rights protection company is always the premise of maintaining the brand. The most direct embodiment of professionalism is the handling of infringing links. If we can't handle these infringing links professionally, we will certainly not be able to meet the brand's demands for control (note: professional handling is very important, and unprofessional and improper handling methods are strongly discouraged). At this stage, Alibaba has launched a credit mechanism. If the score of complaint account is poor due to improper complaint, it will have a far-reaching impact on the later control of the brand.
Third, the quotation method.
Choosing a third-party service company, the price is undoubtedly the biggest problem. The price is high, expensive, low and unreliable. The specific expenses of professional rights protection companies are determined according to the actual situation of the brand:
1, demand;
2. Brand qualification (whether there is a trademark, difficulty in handling: R trademark TM trademark patent);
3. Control platform (are there other mainstream e-commerce platforms to be managed besides Ali);
4. Operating frequency (processing times per month). Any random quotation that doesn't understand the brand demand is illogical.
Fourth, cooperation cases.
As a senior rights protection company, its cooperation cases can also reflect the strength of rights protection companies to a great extent. After all, big brands can finally decide to cooperate with them, and the angle, depth and breadth of their consideration will certainly be more detailed, which is also a great guarantee for themselves. At present, Baibo Intellectual Property has become a partner with hundreds of brands, with a high renewal rate, attracting countless new customers.
Fifth, the charging mode.
Safeguarding rights is a long-term undertaking, and annual cooperation is the most appropriate. To start brand maintenance, the labor cost and time cost in the early stage are very large. If it is only a small-scale maintenance, it is not worth the loss for the price control company. Similarly, for brand owners, short-term cooperation and piecemeal cooperation cannot take into account new violations in the later period, and it is also an unwise choice.
Sixth, the internal assessment system of price control companies.
Rights protection and price control companies mainly sell services. So whether the later service can keep up is the most concerned point of the brand. Many rights protection companies, due to various factors, such as labor cost, company strength, sales strategy and so on. After the service fee is in place, the enthusiasm for the brand is greatly reduced, which is also the most important reason why the brand thinks that the service is not good. Therefore, many brands will choose to pay by installments to ensure that the post-service of rights protection and price control companies can be in place.
But in addition, before determining the cooperation, the brand side should also focus on whether the selected rights protection and price control company has an internal assessment system. Baibo e-commerce has an assessment mechanism for operators. If the customer is not satisfied with the after-sales service, he can complain directly to the company or sales staff. The complained operators are faced with the result of informed criticism and salary deduction, which greatly guarantees the customer's service experience.
Seventh, technical support services.
In this era when artificial intelligence is king, a lot of work is no longer done by manpower, but by internet technology. Professional technology is also the basis of service, and professional supporting software simplifies and improves the service; Professional operation team, humanized and precise service. This makes the cooperation between the two sides very high and the work more simple and convenient.
Baibo is the company I have worked with. It has its own special software and won't mess around. At that time, it was basically done according to my requirements, and it felt quite good. I am still working with him. You can go and have a look.