Why is Shandong Lanxiang so popular?
1. Self-deprecating and spoofing connotations are the methods to cause dissemination. The somewhat cool Lanxiang body uses extremely funny Internet language, I remember that some time ago Lan Xiang even rushed to the Internet Security Conference to put up a slogan, "Which company is better at learning hacker technology? Look for Lan Xiang in Jinan, Shandong. This is using hacking methods to achieve the best results. .
2. I have said this many times, please remember to address all users’ core pain points and let the product quality speak for itself. The product must have pain points and pay attention to the word-of-mouth effect. For example, advertising. The language has always been very direct, simple and smooth, "There is no charge for a one-month trial", which makes you feel conscious and involved.
3. Doing a good job in event marketing means user participation. Feeling. There are many connotative jokes about these self-destructive spoofs, ridicules, ridicules and consumption in movies, TV, Weibo, and WeChat. This is the real user participation, ridicule, and interaction to build strong relationships
Why is Lanxiang so popular?
1. Simple and crude advertising slogan
Some people attribute it to its advertising slogan that has not changed in 24 years - "Which excavator is better? Look for Lan Xiang in Shandong, China." It is powerful, sonorous in tone, and most importantly, simple and crude. Under the bombardment of its advertisements, many people will naturally think of Tang Guoqiang when they hear this sentence. Thumbs up scene. This is just like after listening to the divine song "Little Apple", when you hear "You Are Mine...", you will instinctively continue with "Little Apple", even though New East's "Encounter". "Just get married as a chef at New Oriental", I also learned this, but after all my aura was inferior.
2. "Strong strength"
Some people attribute it to Lan Xiang’s strong strength: Lanxiang is the first vocational school in the country to win a well-known trademark; it is the first to implement the "moving the factory into the school" teaching model; the first to independently write the "zero-distance employment integration" teaching materials... This is certainly worthy of the title. It's niubility, but if you hang a "first-class" and "famous brand" around your neck to show off, it may not necessarily make you popular. Besides, some advanced models and successful experiences are also boasted, just like the "film stickers" who describe themselves as "wisdom." "Linear processing of polymer compounds on the surface of high-end digital communication devices" is just a bluff.
3. Enjoy the dividends of the period of shortage of professional and technical talents
Others say that Lan Xiang became famous because it happened at the right time - China was just at a time when the development of colleges and universities and vocational schools was uneven, resulting in a shortage of professional and technical talents. As the "Whampoa Military Academy" in the training industry, Lan Xiang served as The pioneers who fill the gap enjoy the talent dividend
4. Free advertising of "***"
It should be said that these are important reasons for Lan Xiang's "flying", but If it only relies on celebrities to appear in advertisements or show off its "strength" muscles, then Lanxiang may still be at the same level as the Northern Automobile Repair School and Jigongshan Martial Arts School, and it will be difficult for Lanxiang to stand out.
Lanxiang. Xiang was finally able to "stand out" thanks to the free advertising of "***" - in 2009, Google and other American companies were exposed to hacker attacks. At that time, "***" wrote an article pointing out that the hacker attack was related to the blueprint in Jinan, Shandong, China. The article also deliberately emphasized its "military" background, saying that it was established with the support of the military, etc.
Being "hacked" by foreign media made Lan Xiang famous and brought him great fame. It was given a layer of mystery. Since then, various jokes have been interpreted in the market, such as "Lan Xiang has eight majors: CNC, which is actually Gundam control major; chef, which is actually chemical weapons manufacturing and defense... welding, which is laser. Weapons and high-energy particle weapon design; radio, magneto-electro-acoustic and light wave detection and early warning systems; computers, no explanation." Although Lanxiang denied the hacker's accusations, Internet experts also said that stealing third-party IP addresses is Most of the methods used by hackers, and most professional hackers will not register IP addresses in the station; although Lan Xiang ended the training cooperation with the local army as early as 1997, the rumors still continue to grow based on the Zhengyu joke.
The sense of mystery is meant to arouse people’s interest in snooping. Because of this, the martial arts anecdotes about the sweeping monk with a negative sense of existence in "Dragon" who turned into a master in the martial arts in minutes can arouse people's excitement. Lan Xiang, who has the aura of a local cannon, also has this potential in the eyes of the public. Exaggerated by rumors such as "military background" and "cradle of hackers", excavators and truck cranes with a strong mountain gun feel are as tall as aircraft carriers.
Finally I know why Lan Xiang is so popular
There was news just today. Vice Principal Lan Xiang took No. 100 people to beat people. It was rumored that Lan Xiang had an army background. It’s just that I have cooperated with the army, and the popularity is due to hype, and the publicity is in place
Why is Lanxiang Technical School so popular
It has adapted and adapted to the current market where technical talents are lacking and employment is difficult.
Lanxiang Technical School is a comprehensive skills training school. As of 2014, Lanxiang Technical School has 7 professional colleges and more than 60 types of work in 8 major categories.
Lanxiang Engineering Machinery College: high-level and intermediate technician training, types of work: excavator further training, excavator maintenance, excavator operation, loader operation, soil press operation, bulldozer operation, forklift class, grading Aircraft shifts, construction tower crane shifts, and truck crane shifts.
Lanxiang Culinary Institute: Technician, high-level, and intermediate technician training, types of work: Western pastry high-level technician, Western pastry intermediate technician, comprehensive cooking, food carving, flavor hot pot, fine Sichuan cuisine, special sauce stew, Chinese noodles Pastry and pastry making.
Lanxiang Automotive Engineering College: Technician, high-level, and intermediate technician training, types of work: automotive comprehensive, sheet metal painting, automotive electrician, automotive equipment and beauty, and high-end automotive electronic control.
Lanxiang Welding College: Technician, high-level, and intermediate technician training, types of work: high-level electrical welding, comprehensive welding, electromechanical, mid-to-high-level radio, refrigeration, electrician, and elevator maintenance.
Lanxiang Beauty and Hairdressing Academy: Technician, high-level and intermediate technician training, types of work: hairdressing comprehensive, hairdressing advanced study, hairdressing elite, beauty elite, makeup styling, photography class, clothing class
Lanxiang Computer College: Technician, high-level and intermediate technician training, types of work: computer application and maintenance, computer animation production, environmental art design, network engineering, graphic advertising design, computer maintenance.
Lanxiang CNC College: Technician, high-level, and intermediate technician training, type of work: CNC machining center, CNC lathe, machine tool comprehensive.
Why is Lanxiang so popular recently? What is the reason for this incident
In September this year, Nandu exclusively reported that the vice-principal of Lanxiang Technical School led hundreds of students to fight across provinces, causing "Where are the fights in the country?" "Qiang, Jinan, Shandong, look for Lan Xiang" is a frenzy of ridicule. Since then, on social networks, netizens and jokers have habitually added this kind of nonsensical sentence structure behind various copywriting, making Lan Xiang Technical School famous again.
A picture to explain why Lanxiang Advanced Technical School is so popular
Recently on the Internet, due to Principal Rong Lanxiang’s cross-provincial case of beating his wife, superannuation, false advertising, and the Internet The promoters of the hype have become popular
CCTV reported that Lan Xiang's people formed a group to fight, and the wife of Principal Lan Xiang broke the news that there was domestic violence and that she wanted a divorce to divide the property.
Why is Lanxiang Technical School so popular?
Nowadays, it is very popular to find a job after learning certain skills, such as auto repair technology. With the widespread popularity of automobiles, the demand for talents in the automobile ancillary industry is huge. It’s getting bigger and bigger. If you learn automotive technology, car beauty, etc., you won’t have to worry about basic work. This is why technical schools are so popular nowadays.
Why is Lanxiang’s advertisement so popular recently?
The principal started a group to grab students
Why is Shandong Lanxiang Technical School so popular? What's going on?
Is the principal capable of fighting in a group? After being exposed, it seems that the principal has a bad temper
What does Lan Xiang’s boss think about Lan Xiang being so fiery?
The boss just bought the device and added a new testing station device. Who knew