In the past week, a big event occurred in the cross-border foreign trade circle: a very large container ship ran aground in the Suez Canal! This stranding directly "cut off" the main transportation artery between Europe and Asia! It is understood that about 10% of the world's trade is transported to various places through this canal. Professionals analyze that if the river cannot be dredged as soon as possible, it may have an adverse impact on global shipping, oil prices and supply chains.

While cross-border sellers are concerned about whether shipping costs will rise, another problem they face is that the seizure rate of European customs has also become higher. Non-compliant products may get into big trouble every minute. among.

In fact, Amazon is very strict about the compliance of toy categories, and many toy sellers will receive emails requesting ASIN compliance documents. Despite this, the toy category is still very popular in the cross-border market. If you want to enter the toy market, in addition to complying with compliance requirements, it is equally important to increase awareness of intellectual property protection of products.

Since its inception, Barbie has been loved by friends of all ages, especially girls. On the Amazon platform, we can see as many as 1.50,000 hot reviews about Barbie, and it has always been Amazon's Choice. on the list.

Some screenshots of Barbie’s US trademark:

GUND is another Internet celebrity brand owned by Spin Master, Inc., another toy manufacturing giant from Canada. It mainly produces a variety of cute plush toys. , through simple operations you can play English songs or enter game interaction mode with your baby. Especially suitable for accompanying babies aged 0-8 years old, it is one of the first choice dolls for many mothers. It has more than 20,000 reviews on Amazon.

Some screenshots of the GUND US trademark:

Everyone has a happy time of blowing bubbles in their childhood. Summer is coming, and I found that many related topics popped up on Amazon’s outdoor toy list. Product links for bubble toys, and the following two models have made it into the top 5 on the Best Sellers list, and their popularity indexes are also quite high.

It is predicted that bubble toys will be one of the next potential hot products. I specifically searched for the appearance patent status of bubble toys and found that the valid U.S. appearance patents that can be retrieved are not yet included. There are many. Friends who are sellers who are interested in making such products can wait and see. It is recommended that you might as well prepare the intellectual property layout of the product before putting it into the market.

Screenshots of some US appearance patents for bubble toys:

In addition to bubble toys, water gun toys are another favorite toy for children. How can we miss out on playing in water parks in summer? it. Recently, searches for this type of product on Amazon have been quite high. The water gun toy below ranks first on the Best Seller list of toy guns, with 4,138 hot reviews.

Screenshots of some US appearance patents for water gun toys: