Question 1: Which companies are more successful in franchising in China? Little Sheep, Prairie Pastoral, Whole Foods, Heilan House, Lockn&Lock, Jinjiang Inn, McDonald's, KFC, etc.

Franchise means that the franchise owner allows the franchisee to use its name, trademark, proprietary technology, products, operation and management experience, etc. for a fee to engage in business activities in the form of a contract. business model. The franchisee is allowed to use the same trademarks, trade names, corporate images, work procedures, etc. owned or controlled by the franchisor. However, the franchisee owns or invests a considerable part of the enterprise himself.

Franchising is a method of selling goods and services, not an industry. Franchise, a modern commercial sales form, has made great progress in the past few decades. Both developed and developing countries have proven that franchising is an effective method of distributing goods and services. At the same time, franchising also plays a role in economic development.

Question 2: What are the types of franchising? 1. Franchising is divided into the following types according to the content of the franchise:

1). The earlier franchising method is called Product brand franchising, also known as product distribution franchising, refers to the transfer of the manufacturing rights and distribution rights of a specific brand of products by the franchisor to the franchisee. The franchisor provides the franchisee with intellectual property rights such as technology, patents and trademarks, as well as the right to use them within the prescribed scope, and does not impose strict regulations on the production and business activities of the franchisee. Typical examples of this type of franchise include car dealerships, gas stations, and beverage canning and sales. At present, this model is gradually evolving into a franchise business model internationally.

2). Business model franchising is called the second generation franchising, and this is what people usually call franchising at present. It not only requires the franchise store to operate the products and services of the main store, but also requires the quality standards, business policies, etc. to be carried out in accordance with the methods prescribed by the franchisor. The franchisee pays a franchise fee and subsequent royalties (royalties), which enable the franchisor to provide training, advertising, research and development and follow-up support to the franchisee. This model is currently developing rapidly at home and abroad.

2. Franchising is divided into the following types according to the composition of the franchise parties

1). Manufacturers and wholesalers

Packaging established by soft drink manufacturers The bottle factory franchise system falls into this category. The specific method is that the manufacturer authorizes the franchisee to use the syrup provided by the franchisor in a designated area and bottle it for sale. The job of the bottling plant is to use the manufacturer's syrup to produce beverages and bottle them, and then distribute the products according to the manufacturer's requirements. Coca-Cola is the most typical example.

2), manufacturers and retailers

The automobile industry first adopted this franchise method to establish a franchised dealership network. There is the same franchise relationship between oil companies and gas stations. Many of its characteristics are similar to the business model franchising, and it is getting closer and closer to this method. The way in which automobile manufacturers designate distributors has become the business model franchising.

3) Wholesalers and retailers

This type of business mainly includes computer stores, pharmacies, supermarkets and car repair businesses.

4) Retailers and retailers

This type is a typical business model franchise, and the representative enterprise is a fast food restaurant.

3. Franchising is divided into the following types according to the method of granting the franchise:

1) Single franchise

Single franchise refers to the franchisor Grants the franchisee the right to open a franchise store in a certain location. The franchisor and the franchisee directly sign a franchise contract, and the franchisee personally participates in the operation of the store. The economic strength of the franchisee is generally weak. At present, a considerable part of this type of franchisees franchise based on their own original outlets. Single franchise is suitable for developing franchise outlets in a small space area.

Advantages: The franchisor directly controls the franchisees; there are no restrictions on the investment ability of the franchisees; there is no regional exclusivity; it does not pose a threat to the franchisor.

Disadvantages: The development of outlets is slow; the headquarters invests heavily in supporting and managing franchisees; it limits the number of powerful franchisees to join.

2) Regional development franchise

The franchisor gives the franchisee the right to open a specified number of franchise outlets in a specified area and at a specified time. Franchise outlets are invested, established, owned and operated by regional developers; the franchisee may no longer transfer the franchise; the developer must pay a fee to obtain the regional development rights; the developer must abide by the development plan. This method is the most commonly used and is suitable for developing a franchise network in a certain area (such as a region, a province or even a country). The franchisor and the regional developer first sign a development contract, giving the developer the right to develop in the specified area and time; when each franchise outlet meets the franchisor's requirements, the franchisor and the developer sign a franchise contract for each outlet respectively.

Advantages: It helps developers realize economies of scale as soon as possible; it also gives full play to developers’ investment and development capabilities.

Disadvantages: Within the time and area specified in the development contract, the franchisor cannot develop new franchisees; it has less control over the developer.

3) Second-level franchise

The franchisor gives the franchisee the right to sell the franchise in a designated area. The secondary franchisor plays the role of the franchisor; it has considerable influence on the franchisor; it has to pay a considerable amount of franchise fees; it is one of the main ways to carry out cross-border franchising. The franchisor signs an authorization contract with the second-level franchisor; the second-level franchisor signs a franchise contract with the franchisee.

Advantages: Fast expansion; franchisor does not have the task of managing each franchisee and the corresponding economic burden; secondary franchisors can improve the franchise system according to local market characteristics;

Disadvantages : Hand over the control of management rights and franchise fees to...>>

Question 3: What is a franchise? Franchise rights refer to the rights to business resources such as registered trademarks, corporate logos, patents, and proprietary technologies that the franchisor owns or has the right to grant to others for use. In franchising, brand and technology are the core. Brands are generally represented by registered trademarks, trade names, corporate logos, etc. that the franchisor owns or has the right to grant to others for use; technology includes proprietary technologies and management technologies that the franchisor grants to the franchisee. Technology, etc.

In our country, franchising is called franchise, and it usually comes in two forms:

First, it is authorized by the government agency to allow specific enterprises to use the public company. * property, or the right to operate certain franchised businesses in a certain area, such as allowing airlines to use state-owned airport facilities to operate passenger and cargo services on routes specified by ***;

The second is a company An enterprise grants another enterprise the exclusive rights to use its trademark, trade name, patent, proprietary technology and other exclusive rights for a limited time or permanently, and engages in business activities under the franchisor’s unified business model in accordance with the provisions of the contract, and pays the franchisor corresponding cost.

Question 4: What are the most popular franchise industries? Generally speaking, the risk of joining a franchise is much lower than starting an independent business. According to statistics from the U.S. Small and Medium Enterprise Management Department, the proportion of self-operated stores that fail in the first year of opening is as high as 30%-35%, while the proportion of franchised stores that fail in the first year of opening is only 3%-5%. However, before joining, investors very much hope to understand the popular industries related to franchising in order to obtain the most stable return on investment. The following has selected some industries with outstanding performance or promising development prospects in the field of franchising for investors' reference. 1. Catering industry. The restaurant industry is the most booming industry for franchise development, especially fast food restaurants. Among the top ten fastest-growing franchises in the United States in 1994, five were fast food restaurants, the most famous of which was McDonald's, which ranked second. The investment amount in franchised catering industry ranges from tens of thousands to millions, which can generally bring stable returns to investors. 2. Convenience store. This is a relatively successful franchise business in the world. The earliest convenience store chain "7-Eleven" has a history of 60 years and has 10,000 branches around the world, more than half of which are franchise stores. Franchise convenience stores have relatively low management requirements because the headquarters is responsible for distribution and store management guidance. The business process is relatively simple and profits are relatively stable. 3. Daily necessities/food retail. The stability and success rate of this industry are higher than other industries, and it is also a very popular franchise industry. Generally, the investment amount is not large, no relevant experience is required, and the threshold for joining is low. 4. Education/training.

This is a franchise business that everyone is optimistic about, but industry insiders generally believe that this business requires large investments, and the franchise contract period is generally very long, making it unsuitable for ordinary investors to consider. At present, the world's largest English education brands such as "EF Education First" and "Ladder English" have very successful experience in China. 5. Business services. This is a brand new franchise business, most of which appeared in the late 1980s. It includes accounting and tax filing, advertising agency, corporate consultant, real estate agency, express delivery and other services. It is currently developing rapidly around the world. Speedy Printing, the world's largest fast printing chain system, and TNT, one of the world's top 500 companies, are all leading brands in the industry. 6. Automotive supplies and services. This is a relatively new franchise industry, with a history of less than 20 years. However, with the development of the economy and the popularity of personal cars, it has broad market prospects and deserves investors' attention.

Question 5: What are the production-oriented franchise enterprises? Production-based franchise operation model is an important form of chain operation. It refers to a trademark that the franchise will own. Products, patents and proprietary technologies are granted to the franchisee in the form of a franchise contract, and the franchisee engages in business activities under a unified business model and pays corresponding fees as stipulated in the contract. According to the provisions of the "Regulations on the Administration of Commercial Franchise", enterprises that engage in business activities through franchising must register with the competent commerce department.

The Ministry of Commerce launched the "Commercial Franchise Information Management System" txjy.syggs.mof.gov/ to publish the list of franchise enterprises. Production-oriented enterprises: build distribution networks through franchising: (1) The manufacturing industry enters the commercial field with the help of its product brands. The core is to reposition and manage its own brand advantages to find the core value of the brand monopoly and establish corresponding service channels. . While establishing the brand, we must also pay attention to the standardization and standardization of terminal operations. Without standardization, there will be no way to copy and open stores. Without copying, there will naturally be no chain in the true sense.

(2) In the business model chain, manufacturers need to face the terminal directly and must have a store as a service carrier. The cost and capital of manufacturing companies to build their own stores are also issues that cannot be ignored.

Question 6: What are the franchised catering companies in China? For catering, after a store is successfully opened, you will inevitably want to open a second or third one. This is human nature and understandable. But what about the current situation? Many companies became popular overnight and swept the entire region, but many more companies collapsed overnight and were never seen again. For those companies that can expand rapidly, their profit models (including location selection) generally do not have big problems, so where are the pain points? We know that chain expansion is copying, which is actually standards, systems, talents and culture, etc. of copy. As a result, the pain points emerged: first, it is difficult to establish standards and copy the system; second, the quality of personnel is not up to standard and the talent incubation mechanism is imperfect; third, it is difficult to close the loop of the execution system, supervision system, and distribution system.

"Quadududu" is a mobile management software for the catering industry. It is also a mobile catering management software made by caterers for caterers. Currently, this software is a mobile Internet Chinese catering management platform launched for catering B-end customers. Qidududu APP is positioned in mobile catering management

Question 7: Which companies have franchise licenses issued by the Ministry of Commerce? The Ministry of Commerce registration you mentioned should be the company's franchise registration!

The term "commercial franchising" as mentioned in these Regulations refers to an enterprise (hereinafter referred to as the franchisor) that owns registered trademarks, corporate logos, patents, proprietary technologies and other business resources,

franchising them in the form of a contract The business resources owned are licensed to other operators (hereinafter referred to as franchisees). The franchisees carry out operations under a unified business model in accordance with the contract and pay franchise fees to the franchisor.

Units and individuals other than enterprises may not engage in franchise activities as franchisors.

Anyone who engages in investment cooperation through the above methods needs to register.

First. Check whether there are registered trademarks, corporate logos, patents, proprietary technologies and other operating resources.

Second. Whether it is registered with the Ministry of Commerce.

Third. Check the industrial and commercial information of the company's location.

These things can be queried for free on the official websites of the National Trademark Office, the Ministry of Commerce’s franchise information, and the Industrial and Commercial Bureau.

Question 8: What are some good cases of famous international franchise companies? In 1865, the American Singer Sewing Machine Company pioneered a franchise distribution network and has dominated the American market ever since.

In the 1950s, McDonald's and KFC introduced the franchise system, and the company developed rapidly and improved the franchise format.

In the 1960s and 1970s, franchising broke through the barriers of trade protectionism with its unique vitality and spread from the United States to all over the world. In 1963, Japan established its first franchise chain store, Fujiya Western-style pastry and coffee shop, and began to abandon the traditional direct-operated chain operation format. After the 1970s, Japanese franchises developed rapidly, focusing on the retail and catering industries, and formed their own franchise system.

Since the 1980s, global franchising has developed rapidly... United States: A chain store opens almost every 6.5 minutes. Malaysia... Singapore... Franchising has become a national policy in these countries.

Question 9: What is the difference between franchising and franchising? Chain franchising refers to the business system of the products and services developed by the leading enterprise (including trademarks, trade names and other corporate images, business technology, business locations and regions), which are awarded to franchise stores within the specified area in the form of a business contract. Distribution or business rights. The original franchise chain originated in the 1880s. The American SINGER sewing machine company established the first dealer network. The dealers paid SINGER in exchange for the right to sell in a certain area.

Lock franchise has the following main features:

1. There is a franchise owner who is the leader of the franchise chain.

2. The alliance leader owns the franchise, which can be products, services, business technology, trade names, labels, and other special powers that can bring business benefits.

3. The main link between the alliance leader and the franchisees is the contract.

4. Franchisees have ownership of their stores, and store operators are the owners of the stores.

5. To operate the headquarters of the alliance leader, franchisees must operate in full accordance with a series of regulations of the alliance leader's headquarters. If they do not operate themselves ***.

6. The headquarters is obliged to teach franchisees a complete set of business systems such as information, knowledge, and technology to complete their business, and at the same time grant franchisees the monopoly right to use store names, trade names, trademarks, service marks, etc. in certain areas, and continue to use them during the contract period. Provide business guidance.

7. Franchisees want the leader to pay certain paid fees, which usually include a one-time franchise fee, sales or gross profit commission, etc.

8. The alliance leader is a vertical relationship, and there is no horizontal relationship between the franchisees.

Many chain companies mistakenly believe that brand and economies of scale are the reasons and internal driving forces for corporate expansion. Chain companies achieve economies of scale through continuous self-replication, and low-cost replication of knowledge is the real driving force behind chain companies’ continuous expansion. driving force. This requires chain enterprises to pay attention to the construction and management of knowledge operation systems, strive to make progress in knowledge innovation, copying, and protection, make it more difficult for competitors to imitate, increase the value of knowledge transmission to franchise stores, and ensure the healthy and sustainable development of the chain system. < /p>

Franchising means that the franchisor grants its own trademarks, trade names, products, patents, proprietary technologies, business models, etc. to the franchisee in the form of a franchise contract. , engage in business activities under the franchisor’s unified business model, and pay corresponding fees to the franchisor. Because the existence form of franchised enterprises has the basic characteristics of chain operation such as unified image and unified management, it is also called franchise chain. Franchising is a special business model. Franchising was launched in China in the 1990s and has developed rapidly since the beginning. At present, the national franchise model is widely spread in 60 industries. The number of enterprises adopting the franchise model is close to 2,000 and there are nearly 82,000 franchise stores. The entire market is growing at an annual rate of approximately 49%.

Franchising is a type of chain operation.

Chain operations refer to business outlets that operate similar goods or services. They centrally manage division of labor and cooperation under unified overall planning and layout, and obtain higher benefits by expanding scale. Chain operations include direct chain operations, franchise operations and free chain operations. The "Commercial Franchise Management Measures" stipulates in Article 2: The term "commercial franchise" (hereinafter referred to as "franchise") as mentioned in these Measures refers to the trademark, trade name, business model and other operations that the franchisor has the right to grant to others for use by signing a contract. Resources are granted to the franchisee for use; the franchisee engages in business activities under a unified operating system in accordance with the contract and pays franchise fees to the franchisor. According to the provisions of this article, the characteristic of franchising as a special business model is that the franchisor transfers the franchise rights to use its own trademark, trade name, business model, etc. through a contract, and the franchisee who obtains the franchise rights operates in a unified manner in accordance with the contract. Engage in business activities under the system and pay franchise fees to the franchisor. The basis of cooperation between the two parties is the franchisor's intellectual property rights and business model, as well as the franchisee's investment capital. The franchisor generally controls the final management of the franchised store through a contract, while the franchisee retains ownership of his or her investment. Both parties benefit from cooperation.

It is worth noting that there is no affiliation between the franchisor and the franchisee in franchising. The two parties are not parent and subsidiary companies, nor partners, nor agents. To be precise, the franchisor authorizes the franchisee to use its trademarks, management techniques and other intellectual property rights for a fee, thereby operating with an overall unified business image and management model. For all franchisees, there is no direct relationship with each other. 1. Fixed franchise terms. Almost all franchises...>>