Trademark is the main means of product promotion. How to translate the word trademark to make products conform to trademarks and their own culture has become an area of concern for enterprises. Trademarks can bring great wealth to companies; On the other hand, a bad trademark translation will cause great losses to enterprises, so the survival of enterprises is closely related to trademark translation. This paper collects some typical trademarks, makes a systematic analysis, draws lessons from and absorbs some translation methods, summarizes some strategies for trademark translation, and puts forward some strategies that should be paid attention to in the translation of different trademarks.

English translation of trademark law principles

English Translation of Brand Names and Strategies