Brand file:
(1) Founder: gabriellechanel
(2) place of registration: Paris, France (19 13)
(3) Designer:
1913-1971year, Gabriel Chanel (Gabrielle Chanel)
Since 1983, Karl lagerfeld (karl lagerfeld)
(4) Brand line: Chanel Chanel
(5) Category: 19 13 Opening bonnet shops and fashion shops to make clothes; Various perfumes have been developed since 192 1, such as No.5 perfume and No.22 perfume of 192 1, cuirderussie perfume of 1924, and 1970. In addition, there are all kinds of ornaments, cosmetics, leather goods, watches, jewelry, sunglasses and shoes.
Brand recognition:
① The logo overlapping Coco Chanel's double C design is easy to find on the buttons of Chanel clothes or the buckles of leather goods, and it is a "spiritual symbol" that makes Chanel fans crazy.
② Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond car plaid has gradually become one of the symbols of Chanel, and has been continuously applied to Chanel's new clothes and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series, and the metal strap of K gold and stainless steel was even shaped into a three-dimensional "diamond lattice".
3 Camellia: Chanel has a soft spot for camellia. Now, for the whole world, camellia has become the national flower of Chanel Kingdom. Whether it is spring, summer or autumn and winter, it is not only designed as camellia ornaments of various materials, but also often used in clothing fabric patterns.
Brand name: Yves Saint Laurent, Yves Saint Laurent
Brand file:
(1) Type: high fashion
(2) Founder: Yves Saint Laurent Yves Saint Laurent
(3) Category: high fashion, perfume series, jewelry, shoes and hats, cosmetics, cigarettes, etc.
Brief description of brand:
Yves Saint Laurent, the founder of Yves Saint Laurent, 1936 was born in Algeria. At the age of 2 1, he was the chief designer of the most famous Dior fashion company in the world, but his good times did not last long. Because Dior's old customers thought Yves Saint Laurent was too radical, 1960 fired him.
1962 set up its own company in Paris. Saint Laurent's design is both avant-garde and classical, and it is his first sound that the model shows thin fashion without wearing a bra. Saint Laurent is good at adjusting the defects of human body shape, and often integrates art, culture and other factors into fashion design, drawing keen and rich inspiration and pursuing the perfection of high-end women's clothing as a work of art from beginning to end.
Saint Laurent's main product is haute couture, which only serves thousands of rich people around the world. Its luxurious materials, exquisite processing and high price are unacceptable to ordinary people.
Brand name: Versace
Brand file:
Type: advanced customization, advanced customization.
Founder: Gianni Versace.
Place of registration: Milan, Italy (1978)
Address: ges 12, Milan Avenue, Milan, Italy
Designer: Gianni Versace donatella versace
Style summary:
Versace, a famous Italian clothing brand, represents a brand family and a fashion empire. Its distinctive design style is a symbol of avant-garde art and has a unique aesthetic feeling. Among them, the unique charm is those gorgeous and imaginative styles full of Renaissance characteristics.
These styles are sexy and beautiful, full of femininity and bright colors, which are both opera-like, super-flat and realistic, and can fully consider the comfort of wearing and properly show the body shape.
Versace's clothes are far from stiff and avant-garde as they look. Pants and leather clothes decorated with metal objects and glitter create a female image between a female warrior and a banshee. Embroidered metal mesh structure weaving is the representative of decorative art. The changing application of black and white stripes reminds people of the style of11920s. The rich and varied packaging is reminiscent of designers Vioni and North Africa.
Bevel cutting is the most powerful and valuable attribute of Versace's design. Gemstone-like colors, smooth lines and endless charm. Using noble and luxurious fabrics, with the help of oblique cutting, the transition between rigid geometric lines and soft body curves is ingenious.
In men's wear, Versace brand clothing is also wrapped in leather, creating a bold, dignified and even a bit slutty silhouette. While the size is slightly loose and comfortable, it still uses oblique and asymmetric methods. Broad shoulders and subtle details suggest some kind of scientific fantasy, which people call futuristic design. Lines are very important for Versace's clothing. Suits, skirts, coats, etc. Sexy representation of women's bodies with lines as symbols.
Brand name: christiandior (short for CD in christian dior)
Brand file:
Founder: christian dior
Place of registration: Paris, France (1946)
Designer:
1946-1957, christian dior
1957 - 1960，yvessaintlaurent。
1960-1989, Mark Bohan (Mark Bohan)
1989-1996, gianfranco ferre (gianfranco ferre)
After 1996, John galliano (John galliano)
Brand line: christiandior christian dior: high-end women's wear, high-end ready-to-wear
Category: high-end women's wear, high-end clothing, knitted clothing, underwear, perfume, cosmetics, jewelry, accessories, etc.
Brand story:
Dior brand has always been synonymous with gorgeous women's wear. Camalay evening dress, big V-neck, multi-layer and freely matched fur, etc. , all from the hands of talented designer Dior. Its elegant narrow dress has always allowed the wearer to walk freely, reflecting the perfect combination of elegance and practicality. The revolutionary of Dior brand is also reflected in its commitment to fashion understandability; Choose high-grade fabrics, such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. And the workmanship is more famous for its fineness.
After 1957, Dior is still synonymous with gorgeous elegance. The second generation designer Saint Laurent pushed Dior to Moscow on 1959, and launched Dior's new series-Slim Fit Series. Mark Bonn, the third heir, created the Miss Dior series, which continued the spiritual style of Dior brand and carried it forward.
1989 Dior brand was designed by Italian designer Ferrer, and his arrival brought new rigor and elegance to Dior's traditional exaggerated romantic style. Today Dior is managed by lvth Group; From 65438 to 0997, the young British designer Gary Arnold was pushed to the front desk of Dior.
After entering the 1990s, Dior brand categories include perfume, fur, headscarves, sweaters, underwear, cosmetics, jewelry and shoes.
Dior brand has been creating "new opportunities and new love stories" for people for decades. Dior made an indelible contribution in the process of rebuilding the world fashion center in Paris after the war.
Brand name: Gucci
Brand file:
(1) type: high-end ready-made clothes
(2) Founder: gucciogucci
(3) place of registration: Florence, Italy (1923)
(4) Designer:
1923 - 1989，Guzio Guzi
1989-1992, richardmbertson, director of fashion design and creativity.
1990-199 1 year, American designer dawnmello.
1994, Tom Ford (Tom Ford)
(5) Brand line: gucci Guzi
(6) Category: clothing, leather shoes, watches, home accessories, pet products, scarves and ties. 1975 Gucci perfume department was established to launch perfume products.
(7) Target consumers: upper-class women and movie stars.
Address: No.73 viatornabuoni Street, Florence, Italy
Brand legend:
Gucci legend
Since Karl Lagerfeld took over Chanel, the most fascinating and shocking story is that tom ford took over Gucci. Before 1994 tom ford was appointed as the creative director, the Gucci family was already in trouble and was on the verge of bankruptcy due to poor management. ...
Fashion essential: Gucci
Although fashion brands are dazzling, gucci's style has always been favored by business people, fashionable and elegant at the same time. This Italian brand's clothing has always been based on simple design, especially this season's men's wear, which is novel in tailoring and full of the style of Venice in the18th century, and then blended with the colors of cowboys, space and rock stars, it looks a bit unruly and exudes infinite charm.
The Contemporary Legend of Gucci Kingdom
In gucci's fashion kingdom, there are young and talented designers tom ford, who are most loved by the global media, as well as the strongest movie stars such as Madonna, Maria Kelly, Gwyneth Pietro, Elizabeth Holly, Brad Pitt and Tom Hanks.
Brand name: Calvin Klein, also known as CK.
Brand file:
(1) Founder: Calvin Klein Calvin Klein barry schwartz barry schwartz
(2) place of registration: new york, USA (1968)
(3) Designer: Calvin Klein1942 was born in new york, USA 1959-1962, and studied at the famous new york Fashion Institute (F.I.T) under the scientific name of dan millstein. Assistant designer 1964-1968 co-founded Calvin Klein“Calvin Klein "company as a freelance designer 19 1 year reorganization company.
(4) brand line:
Calvin Klein: High fashion.
2 ck calvin klein: high-end ready-to-wear clothing.
③calvin klein jeans: a second-line brand with younger style.
(5) Category: men's and women's high fashion, ready-made clothes, men's and women's casual wear, socks, underwear, pajamas and swimsuits, perfume, glasses, jeans, accessories, perfume and household items.
Brand overview:
Calvin klein, a clothing brand named after its founder, has long been famous in the world. As an all-round fashion brand, calvin klein mainly has three clothing routes: calvin klein of high fashion, ck calvin klein of high-end ready-to-wear, and calvin klein jeans of denim series. The accessories include perfume, glasses, socks, underwear, pajamas, swimsuits, household items and so on.
For a long time, Calvin Klein's career has soared and won the famous clothing award for four times in a row; Its related products emerge one after another, and the momentum is extremely amazing. 1997, calvin klein wrote his glory in the field of clothing into the watch manufacturing industry. After cooperating with the famous Swatch Group, ck Watch Co., Ltd. was established. Young, fashionable and attractive ck watches have also come out.
Among the two existing watch series in the market, ck leads the consumption of young people because of its fashionable style; Calvin klein divided a few customers with elegant taste and distinctive personality into his own territory.
Just as the founder believes in perfectionism, every product of Calvin Klein looks so perfect.
Brand name: Polo Ralph Lauren
Brand file:
(1) Type: ready-made clothes
(2) Founder: Ralph Lauren Rove Roland
(3) Place of registration: new york, USA.
(4) Designer: Ralph Lauren Rove Roland
(5) Category: Ralph Lauren (men's polo) and Ralph's polo.
Lauren, sportswear, sporting goods, jeans, leather accessories, accessories, perfume, home accessories.
(6) Contact information:
550 Seventh Avenue, new york, NY 100 18.
Tel:+1 2 12 857 2500
Fax:+1 2 12 857 2584
Brief description of brand:
Ralph Lauren is a high-taste fashion with a strong American flavor. The style is highly stylized, which is the same feature of two famous brands named Ralph Lauren: Ralph Lauren Women's Wear and Polo Men's Wear. Ralph Lauren fashion is a fusion of fantasy, romance, innovation and classicism. All design details are based on a value that cannot be eliminated by time. The main consumer classes are consumers and celebrities with middle income or above.
Brand name: valentino valentino, also known as Warren.
Tiannu
Brand file:
(1) Founder: valentino garavani, valentino garavani
(2) Category: fashion, high-end ready-to-wear series, men's wear series, textiles for interior decoration.
Textiles and gifts series, perfume series.
Brief description of brand:
The founder valentino Garavani Valentino Garavani1932 was born in Italy, 1960 founded Valentino Company in Rome, 1968-1973 Valentino Company was acquired by kenton Company, 1973 Valentino Repurchase Company. Valentino won the Naiman-Marcos Award and the Italian-American Foundation Award. Luxury, splendor and searing are the characteristics of Valentino brand. Valentino likes to use the purest colors, among which bright red is his standard color. Jing Valenti's workmanship is very exquisite, from the whole to every little detail. Valentino is a symbol of luxurious lifestyle and is deeply loved by celebrities who pursue perfection.
Brand name: cerruti
Brand file:
(1) Founder: Nino Cerrutti Nino Cereti
(2) Place of registration: Paris, France (1967)
(3) Designer: Nino Cerruti Nino Cereti
1930 was born in Italy, and 1950 became the brother textile of the family business.
General manager of pin company
1967 Open a boutique in Paris.
(4) Brand line: ① Cerruti 188 1 (Cheretti 188 1): men's wear.
②cerruti: Fashion and perfume.
(5) Category: senior men's wear, senior women's wear, series perfume,
There are also movies and costume design.
(6) Address:
3 Madeleine Square, Paris, France, 75008.
Price, Madeleine, Paris 75008, China.
Style summary:
"When a man wears a suit, he should look like those important bigwigs." nino cerruti, known as the father of Italian fashion, explained his Cerrutti 188 1 brand men's wear, which may explain why Cerrutti brand is famous all over the world. In fact, he launched the men's wear brand "hitman" as early as 1957, but 1967 was born in cerruti 188 1 in Paris, which is the perfect embodiment of his design concept. The inheritance and expansion of traditional factors laid the epoch-making position of cerruti brand. Cerruti 188 1 men's wear brings unprecedented surprises to people with streamlined design style; Not only does the shape always keep up with the fashion, but the tailoring also perfectly combines the Italian handmade tradition, the British color matching and the French style, and combines the classic and fresh taste. In addition to cerruti 188 1 men's wear, cerruti fashion and perfume of the same brand line are also well-known in the industry. Swiss watch series can be described as a noble upstart with great potential in this big family. It inherits cerruti's elegant and atmospheric design and is refined by highly accurate Swiss watchmaking technology. Implicit, elegant and expensive, it carries out cerruti's tradition of publicizing quality. In addition, because of its close relationship with the glamorous superstars under the mercury lamp, cerruti 188 1 is an international brand full of Hollywood's unique pride, symbolizing reputation, wealth and personal style.
Brand name: Benetton
Brand file:
(1) Type: ready-made clothes
(2) Founder:
Juliana Benetton.
Luciano Benetton (Luciano Benetton)
Gilbert Benetton (Gilberto Benetton)
Carlo Benetton (Carlo Benetton)
(3) Place of registration: Belluno, Italy (1968)
(4) Designer: Chief designer: Julianne Benetton (1938-), with a team of more than 200 designers.
(5) brand line:
① Full-color Benetton (combined color of beneton).
(2) Heathley (sisley)
③0 12
(6) category:
Originally hand-woven pullovers, casual wear, cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes and household items have been introduced one after another.
(7) Target consumer groups: mass consumption, especially young people and children.
(8) Marketing strategy:
(1) Creative and eye-catching advertising.
② Franchise.
③ Store management
Brand story:
Benetton keeps pace with esprit from California in the life design of casual clothes, and is in the leading position of the times. Benetton clothing embodies the values of the younger generation. The earliest Benetton clothes were mainly aimed at young people and children. A few years later, consumers of all ages accepted it. Its design is casual and interesting, and its tailoring is also very easy to wear. It applies the inspiration of nostalgia to the current clothes, such as ski clothes made of high-tech synthetic fiber fabrics in the 1950s, herring bone suits and miniskirts in the 1960s, and disco clothes strung with beads and leather in the 1970s. Some series are children's wear with Nordic style theme, including blue family series of jeans. Peru, a South American country, is the most frequented place, which provides them with endless inspiration. At first, Benetton pullovers were hand-woven by giuliana, and the colors were bright to distinguish British sweaters. The first series has 18 pieces of clothes, mainly violet pullovers. Later, bright colors with obvious Mediterranean and South American styles became Benetton's posters. Benetton's clothes are mostly natural fibers such as cashmere, wool and angora wool fabrics. In order to cater to local tastes and fashion trends, Benetton pullovers are made of a small amount of dyed yarns. Benetton clothing tries to transcend gender, social class and country to embody a philosophy of life, and an advertising campaign called "Tuscany, Ourivio" and "Benetton-Colors of the World" (1983) embodies this philosophy of life. Benetton's ingenious advertisements have attracted much attention, covering terrorism, racism, AIDS and so on, without mentioning Benetton's clothes. Some advertisements have caused widespread controversy. High-tech production technology, creative design and excellent marketing make Benetton one of the fastest growing clothing manufacturers in the world. Founded in 1965, the company has established more than 4,000 stores in more than 0/00 countries around the world. The brand names are "Full Color Benetton", "Heathcliff" and "0 12", and the product series covers cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes and household items. Benetton's global strategy is to make Benetton's name as famous as McDonald's and Coca Cola. Benetton is one of the most famous Italian brands for young people in China, which are sold in many big shopping malls and specialty stores. From 65438 to 0994, Benetton ranked first in Italian ready-to-wear sales.
Brand name: Anna Su
Brand file:
(1) Founder: Anna Su-Anna Su
(2) Place of registration: United States
(3) Designer: Anna Suiana Su, a third-generation Chinese immigrant.
(4) Brand line: Anna Su
(5) Category: high fashion, ready-made clothes and cosmetics.
Brand overview:
Today, with simple naturalism leading the fashion trend, Anna Su brand clothing still occupies a dominant position with its rich retro atmosphere and gorgeous luxury temperament. Anna Su is an immigrant from China. Her design is bold and slightly rebellious. Embroidery, lace, hot drilling, embroidered beads, fur and other gorgeous elements that run counter to minimalism are all concentrated in her design. Her almost enchanting colors and her unique witch-like psychedelic magic style shocked everyone. Anna Su's clothes are gorgeous and practical. In addition to fashion series, Anna Su brand also has cosmetics series, and its retro and beautiful cosmetics series once made urban women fondle admiringly.
Brand name: Polo Ralph Lauren
Brand file:
(1) Type: ready-made clothes
(2) Founder: Ralph Lauren Rove Roland
(3) Place of registration: new york, USA.
(4) Designer: Ralph Lauren Rove Roland
(5) Category: Ralph Lauren (men's polo) and Ralph's polo.
Lauren, sportswear, sporting goods, jeans, leather accessories, accessories, perfume, home accessories.
(6) Contact information:
550 Seventh Avenue, new york, NY 100 18.
Tel:+1 2 12 857 2500
Fax:+1 2 12 857 2584
Brief description of brand:
Ralph Lauren is a high-taste fashion with a strong American flavor. The style is highly stylized, which is the same feature of two famous brands named Ralph Lauren: Ralph Lauren Women's Wear and Polo Men's Wear. Ralph Lauren fashion is a fusion of fantasy, romance, innovation and classicism. All design details are based on a value that cannot be eliminated by time. The main consumer classes are consumers and celebrities with middle income or above.