The car with the horsehead sign is Baojun.

The trademark pattern design of Baojun brand is consistent with the brand name "Baojun" in sound and shape, with "horse's head" as the main element of the brand logo, which expresses the meaning by form, highlighting the creative idea of combining traditional elements of China with modern composition forms.

fully embodies the brand spirit of "optimism, enterprising, steady and reliable, smart and confident". In the logo, Ma Shou stands tall, paying tribute to millions of car owners and users in China on behalf of enterprises and brands.

brand culture of baojun automobile:

1. positioning

baojun automobile is positioned as a "reliable partner". The brand positioning of "Reliable Partner" is friendly, easy to spread, intuitive and metaphorical, which fully explains the belief that SAIC-GM-Wuling "fully integrates shareholders' resources and develops its own brand from a high starting point", so as to create a new benchmark of joint venture value deeply loved by consumers.

2. Spirit

The brand spirit of Baojun is "optimistic, enterprising, steady and reliable, smart and confident". Brand vision: provide value-for-money products and services that meet the dual needs of consumers' work and life.