As long as every enterprise has products and services, a major event after the establishment of the enterprise is to give the goods or services a unique name-trademark. Since the promulgation of the first batch of registered trademarks in 195, by the end of 215, there were 1.34 million valid registered trademarks in China, with a cumulative application volume of 18.4 million, and it continued to grow at a high speed.
The more the total number of trademarks, the less the stock. After all, trademarks with a length of less than four characters are easy to identify and remember. Therefore, the trademark has become a resource, resulting in the sale of trademark transfer.
so what do enterprises buy in the process of trademark transfer?
Scarcity of buying
The scarcity of trademarks can best be illustrated by "people have me". Trademarks are exclusive, and the good trademarks you think of may be held by others, or become obstacles (approximations) to registering new trademarks, so you have to buy them.
Buy Practical
Grab the market, speed up marketing, and the intensity of market competition requires enterprises to push products faster and faster. Although the Trademark Office has been working hard, the time for trademark registration of more than one year often drags the goods back to the market. Buy it and use it, and it is necessary to grab the beach.
Buy and invest
Because of the demand for scarce trademarks, investing in trademarks is also a way to make money. Of course, due to the risks of trademark revocation after three years of non-use, it is difficult for ordinary trademark owners to hold a large number of trademarks and maintain them, except to get rid of them quickly and make a fortune.
so what exactly do trademark agencies sell?
selling information
buying and selling is simple, but it is difficult to obtain information. It is not easy for enterprises to find the actual owner of a trademark. It is far less comfortable than waiting for the transfer agency to hold a "beauty contest" with the trademark book to be transferred. Therefore, a large amount of trademark information and trademark customer information held by trademark transfer institutions is the actual demand of enterprises, which can save a lot of time and cost.
Selling money
"Buy low and sell high" is the most appropriate description of the bidder and the seller. How to make customers get a satisfactory price is the embodiment of the ability of trademark transfer institutions. Customers who go out on their own are often subject to the supplier's clamp (hu) system (you): "Best brand! Add another hundred thousand! " If you don't calm down, you will spend more money. The transfer agency can judge the true value of the trademark based on experience, and ultimately benefit the customer.
The selling team
"Make a deal at the touch of a lip" means buying food. Trademark transfer needs to be filed by the state and notarized, and related trademarks need to be transferred together. Trademark trading seems simple, but it is actually difficult. Assess the risks of revocation, invalidity and objection of the trademark to be transferred, document production, contract review, notarization and filing. The professional requirements are here, or team writing is more worry-free and reassuring.
Selling time
The information was not generated out of thin air, but was collected by the transfer team. The source of the bid is not given by the trademark holder, but by the transferor; The value evaluation is not determined by slapping the head, but calculated by comprehensive analysis; The price should not be set at one bite, but it is negotiated repeatedly to save time for customers by using the overtime hours of intermediaries, which is also the value of trademark transfer agencies.
how to buy and sell trademarks happily, of course, there are many bids! Let idle trademarks move! Let the favorite trademark be used! Peace of mind, worry-free, time-saving, and shaking hands with the supply and demand sides are the sincere promises of Biaoduo to customers. Trade in trademarks