The famous Corolla shield badge chosen by Cadillac symbolizes its leadership in the automotive industry. This profound and exquisite logo is also a symbol of the Cadillac family's history as a royal noble, and it also expresses the courage and honor of the founder ancestors of the city of Detroit. The Corolla emblem is taken from the emblem used by Mr. Cadillac.

Although the Cadillac emblem was not registered as a trademark until 1906. But it has been in use since September 1902. An early coat of arms design had merlettes tilted to the left, with a wreath of tulip buds extending up the sides to meet at the crown at the top.

Car Logo Story

An American car can be wild or luxurious, but it is more difficult to be noble. However, Cadillac is an exception. Its founder used his family's emblem as the car logo in order to commemorate the founder of Detroit, the French aristocrat Antoine Cadillac.

The Cadillac logo has changed a lot. For example, it lacks the black bird symbolizing the three Holy Spirits and the crown inlaid with pearls. It is just a classic shield shape surrounded by a laurel wreath, and the shield shape is It is composed of small color blocks of various colors, among which red represents courage, silver represents pure love, and blue represents exploration.

Cadillac’s latest logo change was at the auto show. The new logo removed the laurel decoration and only retained the shield part. At the same time, the shield is compressed flatter and more stretched.

Car logo development

The Cadillac logo is a concentrated expression of its spiritual connotation. The famous corolla shield is taken from the family emblem of Anthony (Germany) Cadillac, which is a typical symbol of nobility. It not only shows the courage and honor of the founder of the city of Detroit, but also symbolizes its leadership position in the automobile industry.

The name "Cadillac" was chosen to pay tribute to Anthony Mens Cadillac, a French royal aristocrat, explorer, and founder of the city of Detroit in the United States. The trademark graphics mainly consist of a crown and a shield. The crown symbolizes the coat of arms of the Cadillac family, and the seven pearls on the crown represent the royal aristocratic lineage. The shield symbolizes the bravery of Cadillac's army.

The Cadillac trademark is the "crown" and "shield" type heraldic pattern used by the Cadillac family in ancient religious wars. The seven pearls on the "crown" indicate that the Cadillac family has royal and noble blood, that is, the Cadillac family is a noble.

The "shield" symbolizes that the Cadillac army is a heroic, heroic, invincible, and invincible force. The "shield" is divided into four equal parts by two dark brown rods. The second and third divisions have two crossed brown sticks, representing the knightly valor of the Crusaders on distant battlefields.

There are three black birds in each of the first and fourth equal parts. These two equal parts are divided into two by the black rod, and separate the three identical birds, two on the top and one on the top. Only down. According to the custom at that time, if three birds without legs and beaks appeared at the same time (i.e. trinity), it represented holiness. These birds also represent bold and passionate Christian warriors and wisdom, wealth, clever minds and perfect moral character.

The various colors in the "shield" also have profound meanings. They represent marriage, land and harvest respectively. For example, red represents bravery and boldness; silver represents marriage, purity, fraternity and virtue; yellow represents harvest and wealth; blue represents innovation and adventure; and black represents land.

Since the Cadillac logo was born, the design of its corolla and shield has continued to show breakthrough changes in different eras, as many as 30 times in a century. At the beginning of this century, Cadillac once again made a series of refreshing innovations to its logo, and the Corolla Shield logo was once again the first to bear the brunt.

The new logo has bright colors and sharp outlines. The overall color is platinum, while the corolla retains the original color combination: gold and pure black, symbolizing wisdom and wealth; the shield is made of different colors. Simple block composition: red symbolizes bold action, silver represents purity, kindness, virtue and wealth, and blue represents chivalry.

The new logo once again outlines the classic, noble and breakthrough spirit that is simultaneously present in the Cadillac brand.

Reference for the above content: Cadillac