6.04 billion yuan. According to data released by the Shanxi Provincial Department of Commerce, in the first half of 2021 (January to June), online retail sales of physical commodities in rural Shanxi Province reached 6.04 billion yuan, a year-on-year increase of 47.6%. Among them, rural e-commerce transaction volume reached 4.72 billion yuan, a year-on-year increase of 63.6%. County e-commerce transaction volume reached 1.32 billion yuan, a year-on-year increase of 16.5%. This shows that the rural e-commerce market in Shanxi Province is developing rapidly and is recognized and supported by more and more consumers.