How many eternal firsts are there in history? In the early days of basketball, people didn't have much idea about what shoes to wear to play. It was not until CHUCK TAYLOR, a superstar known as the basketball ambassador, met MRCONVERSE that the world's first pair of canvas basketball shoes came into being. The year was 1917. That year, basketball also seemed to regain the dignity and self-confidence that a sport should have.
CONVERSE, founded in 198, has created a global canvas shoe kingdom, ranking first in both sales volume and color. In the China market, there are three series of ALL STARCHUCK TAYLOR, JACK PURCELL and PRO STAR, with more than 5 colors, which make young people who are unwilling to be bored play with colors in a high-profile way and go out with high spirits.
ALL STAR CHUCK TAYLOR
In 1917, the world's first pair of All Star canvas shoes was born in CONVERSE (Converse) company in the United States. Chuck Taylor, an American professional basketball superstar known as the "basketball ambassador" in the early 2th century, couldn't put it down. I am convinced that ALL STAR shoes can make basketball players gallop freely on the court, so wherever he goes, he will always bring a pair of ALL STAR canvas shoes, enthusiastically recommend ALL STAR canvas shoes to friends, basketball players and coaches around him, and personally participate in the improved design of ALL STAR canvas shoes according to the requirements and personal experience of basketball for sports shoes to make them more suitable for basketball. In 1923, CONVERSE (Converse) Company decided to take CHUCK TAYLOR's signature as a part of ALL STAR trademark in recognition of his contribution to ALL STAR canvas shoes. ALL STAR CHUCK TAYLOR canvas shoes were born. More than half a century has passed, and all-star classic canvas shoes have become synonymous with well-known canvas shoes all over the world. Created a record of 6 million pairs of sales of the only single shoe type in the world. Like McDonald's, Coca-Cola, Ford and Levi's jeans, it has become the emblem of American traditional cultural spirit. ALL STAR's original design is to use canvas as the material, which is not only wear-resistant, but also can be washed by washing machine, which is in line with environmental protection and pollution-free. At that time, ALL STAR had only one color-white. In 1966, ALL STAR introduced color series, which broke the long-standing single color policy. With the continuous progress of science and technology, more materials, such as leather and rubber, are gradually used as raw materials for shoemaking. In the 197s, influenced by the hippie trend, fashion began to move closer to the natural and primitive feeling. At that time, ALL STAR seemed particularly retro, and it was very convenient to wear and match, and it was free to wear anywhere, making life simple. In 1996, ALL STAR introduced ALL STAR 2, and the canvas material of the original upper was changed to leather, completing the remarkable changes in the history of ALL STAR. Based on the original ALL STAR, put on the most dazzling appearance for the oldest sneakers.
JACK PURCELL
, as one of CONVERSE's classic canvas shoes, is named "SMILE" because of its special smile curve design. JACK PURCELL came from the world champion who was active in Canadian badminton in the 2th century. Badminton, tennis, squash and other sports require durable and suitable sports shoes. JACK PURCELL studied and improved the sports shoes by himself and participated in the development and planning. In order to commemorate his contribution, this kind of sports shoes was named after JACK PURCELL. Later, JACK PURCELL provided special sports shoes for the most advanced sports games, which won the welcome of professional players in all previous DEBIS Cup matches in the United States.
JACK PURCELL's superior craftsmanship and unique modeling are also favored by Hollywood elites. Legendary Hollywood movie stars JAMES DEAN (James Dean), DUSTIN HOFFMAN (Dustin Hoffman) and GEORGE HARRISON of BEATLES are all fans of JACK PURCELL. Dustin Hoffman wore JACK PURCELL in the film The Graduate. As time goes by, JACK PURCELL's unique charm remains the same. In 2, JACK PURCELL landed in Chinese mainland. Black, white, pink, khaki, coffee, royal blue, navy blue, apple green and other colorful colors are on the scene. The wear-resistant and flexible canvas shoes, unique appearance design and the consistent tradition of paying attention to details show the timeless elegance of the classic family.
prostar
the unique "Star Arrow" logo of prostar has been used since CONVERSE was founded. The "Star Arrow" symbol, accompanied by Dr. J (JULIUS ERVING), "Magic" Johnson (EARVIN JOHNSON) and "LARGY BIRD", created a series of popular basketball myths in the NBA. Now, the "Star Arrow" sign is no longer limited to the stadium. PRO STAR's simple and unique logo and quaint color scheme evoke fond memories of the innocent era and give a new interpretation to the retro trend. In Japan and South Korea, PRO STAR has become the best-selling shoe after JACK PURCELL.
Japanese dramas have attracted more and more people's love, and Kimura Takuya, a super popular idol, has become a fashion spokesperson. In Japan, South Korea, Taiwan Province and other places, whatever Kimura wears will be popular. Kimura Takuya's favorite brand of shoes is CONVERSE, and the ONE STAR in CONVERSE is at the foot of Kimura Takuya in A Beautiful Life. Noriko Sakai, the heroine of Japanese TV series "Love in the Sunset", also has a soft spot for CONVERSE.
CONVERSE is japanophile's first choice for fashion. In Japan and South Korea, CONVERSE is the first brand of sports and leisure shoes. CONVERSE SHOP is spread all over the streets of Japan and Korea, and its products are dazzling. When entertainers go to Japan for filming and sightseeing, they all take pleasure in buying CONVERSE shoes there. Xu Jinglei, a mainland youth idol drama actress, met CONVERSE in Ginza, Tokyo, and later became the Chinese mainland image spokesperson of CONVERSE. Jordan chan, Zhang Ziyi, Lin Xiaopei and Alec Su all loved CONVERSE. CONVERSE has created a global canvas shoe kingdom, ranking first in the world in terms of style and sales.
When Dr. J-Julius Owen took off from the free throw line and dunked, a legendary name was engraved on the pantheon of NBA. Engraved with the name of Dr. J, there is also a great classic-Converse basketball shoes. Just like the "magic shoes" of fairies in ancient mythology, Dr. J, "Magic" Johnson, "Big Bird" Bird, "Aunt" Larry, "Rebound King" Rodman and "Postman" Malone all wore CONVERSE to create a series of popular modern myths. A century-old brand, came to China. In 1993, CONVERSE joined hands with Baoyuan Shoes, a giant in the world, to serve the China market.
Xu jinglei, female, actress. In 1999, Xu Jinglei was elected as the most popular actress of the times by Peking University students with the second vote, only 1 votes short of Xu Fan who was elected as the first. "New Weekly" said that she was one of the "Top Ten Stunnings in 1998" that made people feel very comfortable; Become the brand spokesperson of CONVERSE, an American sports brand, in China. (This is CONVERSE (Converse) following NBA superstar "Postman" Carl Malone to sign Converse's brand spokesperson in 2.