In 1876, Alphonse Lancel and his wife Angèle decided to open a factory in Paris to specialize in the production of pipes and cigarette-related accessories. By 1883, Lancel's business was getting better and better, opening many branches in Paris and establishing an image of "elegant Parisian".

In 1900, Lancel was attracted by modern society and women's clothing and began to design and produce women's handbags. In 1927, Lancel accepted customer requests and invented new "automatic lighters", "Lancel flight bags", and "umbrella handbags". These inventions are still in use today. In 1929, Lancel opened its first flag store in Paris.

In 1956, Lancel designed a new bag using nylon fabric. This bag was lightweight, had many pockets and was suitable for travel. It was a very modern bag.

In 1976, the Zorbibe brothers took charge of the Lancel brand. Through their efforts, the brand became an internationally renowned trademark. Lancel continues to hire young designers to inject vitality into the brand with a youthful attitude.

In 1997, Lancel joined the luxury Richemont Group and established his reputation in luxury goods. Lancel can be seen in China, Japan, Russia, the United States and other countries. French LANCEL not only maintains the traditional style, but also makes the brand more contemporary. The elegant and fashionable type mainly uses python, ostrich, crocodile and other patterns as the main line, and is equipped with streamlined buckles; for young and energetic consumers, the LANCEL youthful and active nylon handbag is their best equipment; the simple and elegant type The shoulder bag is especially suitable for matching office suits, and there are a series of new colors for you to choose from; the professional women's type is a series of lightweight travel leather goods designed for professional women who often go out on business, with a unique sense of the times without losing durability and practicality. . LANCEL, a luggage brand with a century-old history, uses its aristocratic design concept to continuously create new bags for people who want to show off their status and identity. There is no need to confess to owning it, you are unique. You can tell at a glance. The LANCEL brand was born in early 1876, when its founder Alphonse Lancel opened the first smoking set store named LANCEL in Paris. The design of the smoking set there Very elegant and fashionable style, many gentlemen and celebrities flock to it. It is said that the literary giants of the Dumas family all wrote furiously while holding LANCEL pipes in their mouths. While puffing away smoke from LANCEL smoking utensils, they created bizarre stories full of ups and downs and suspense. The end of the 19th century was an important period for LANCEL to enter new fields and create new worlds. Angele, the wife of Alphonse Lancel, took over LANCEL. Angele is a typical example of a strong woman. She often attends various company meetings wearing men's clothes and holding a cigarette holder, giving people the impression of being a woman. Her image was imitated by many women at that time and became a fashionable scene at that time. During this period, Angele decided to gradually shift the focus of the development of the LANCEL brand to women's products, trying to show off her skills in the field of women's luxury goods. In 1901, the appointment of Albert, the second generation head of LANCEL, accelerated LANCEL's shift to women's products. Its product development focuses on women's leather wallets and handbags, and the advertising scenes are concentrated in casinos, racetracks, hotels, and restaurants. Smiling Hollywood stars, carrying LANCEL handbags, and bare breasts and navels are displayed in front of everyone. , creating a new image of LANCEL. After the Second World War, the atmosphere of enjoyment spread all over the world. LANCEL quickly adapted to the needs of this period and once again adjusted its development strategy.

In 1950, it adapted to the leisure culture and produced the LANCEL soft leather bag series. This series pioneered the small pocket on the leather bag shell, and also used the mixed production process of nylon and leather for the first time, organically combining the color elements of nylon and the natural tone of leather, making it elegant, fashionable and highly respected. The 1956 "Kangaroo" leather bag series is also one of the best. At this time, LANCEL relied on its broad customer base and had become very popular in the international leather bag industry and became a very influential world brand. In 1976, after LANCEL had achieved a century of glorious achievements, the company was acquired by the Zorbibe brothers and sisters. For the first time, LANCEL was helmed by a foreigner. Although LANCEL has changed its surname, it still maintains the unique advantages of a traditional family business that emphasizes both innovation and classicism. While highlighting the elegant fashion style, it is constantly changing. It not only takes ostrich, crocodile and other patterns as the main line, but also adds streamlined buckles and bright colors. Currently, LANCEL has 24 large-scale specialty stores and 21 counters in France, and has more than 1,000 sales points in more than 40 countries around the world. LANCEL has a history of more than 100 years since its establishment and has more than 100 stores around the world. The product categories have also developed from the earliest cigarette accessories to various fashion accessories, luxury leather goods, etc. LANCEL entered China in 1996. In the next five years, China will become LANCEL's third largest market in Asia. Zhou Xun is the brand’s first and currently only Chinese image spokesperson, and the only image spokesperson outside of France. LANCEL official website: www.lancel.com Personally, I think Lancel is a good brand, not a first-tier brand, so second-tier brands don’t count. Women's bags are more famous than men's bags, but this brand is neither good nor bad. I can't say it's good or bad. It's an embarrassing position. In terms of appearance and reputation, there are many brands that are better than it. But the price of Lanzi is relatively easy to accept, the design is quite satisfactory, and it is suitable for people over 25 years old. Moreover, the important thing is that there are relatively few imitations of it, so it will not be too embarrassing to use it, unlike LV, GUCCI, etc., where imitations are flying everywhere and have become street products.